Matthew T. Rogers

Experience

• 

  Dixon Schwabl Advertising

  May 2008 - Aug 2008

  Creative Intern

  Collaborated with designers and fellow interns to create solutions for clients. Completed numerous creative projects to enhance the agency’s working environment. Participated in the design process from brainstorming to finished product, working closely with Art Directors and Account Executives.

• 

  Alleson Athletic

  Sept 2009 - Jan 2015

  Graphic Designer

  Designed sports apparel templates, created custom art to scale for the garment, and constructed production art for screen printing, tackle twill, and embroidery. Developed new apparel designs in Sublimation and ‘Cut and Sew,’ working closely with production to ensure feasible, athletic, and technical sports apparel. Produced “In-House” design work including sell sheets, logos, and catalog content according to collection brand and style.

• 

  Young Entrepreneurs Academy

  Jan 2012 - Mar 2016

  Graphic Designer

  Volunteered graphic design services to student entrepreneurial groups looking to pitch ideas to potential investors. Contributed creative and marketing advice, designed brand identities and marketing collateral, and provided print-ready materials for students to utilize in their ideas and businesses.

• 

  The Lost Borough

  Apr 2013 - now

  Founder, Designer

  Founded and operate apparel brand in Rochester, NY. Provided product development, branding, advertising design, social media support, web design, inventory management, business projections and future planning, transportation, and event planning.

• 

  Freelance

  Jan 2014 - Jan 2019

  Event Coordinator

  Artist Row Art/Music/Food FestivalLead Coordinator, January 2016–January 2019Creative Coordinator, January 2014–January 2019

• 

  Partners + Napier

  Mar 2015 - now

  In addition to Art Director responsibilities:• Reviewed and critiqued creative work with Art and Associate Art Directors, providing feedbackfor effective creative solutions, as part of internal review process before client presentation.• Scripted and hosted agency-wide knowledge sessions (learning pods) on technical skills, client industry knowledge, and agency processes.• Hosted and presented creative work to clients, from developed relationships withlong-time company contacts to project pitches for prospective companies. Show less In addition to Associate Art Director responsibilities:• Coordinated and conducted status calls and project updates with clients, handling internal and external comms between coworker support and client contacts, managing timelines and project parameters, coordinating copywriters/animators/3-d artists, and initiating/briefing new projects.• Served as steward for multiple brands across beer, wine, spirits, and cannabis, as resource and authority on the ever-evolving brand standards and identity.• As brand steward: directed in-studio and offsite photoshoots, served as researcher on national market studies, hosted product knowledge sessions to share unique traits of client products, and updated/maintained brand guidelines and identity assets on agency servers. Show less • Member of in-house/agency hybrid model Vine Creative Studios, focusing on creative needs of multi-tiered clients: Constellation Brands, Corning, Bausch + Lomb, and Canopy Growth, with efficiency and shopper-marketing expertise in mind.• Designed 360° marketing campaign creative: from integrated national campaigns with mass displays, to digital and social media, to branding and packaging.• Managed projects from initial brief to final production, handling creative tasks in layout rounds through creating mechanical files for various production outlets.• Maintained project time, milestones, and relevant details for client/internal project timesheets (Workamajig). Show less

  • Senior Art Director

    Mar 2022 - now

  • Art Director, Designer

    Apr 2018 - Mar 2022

  • Associate Art Director, Designer

    Apr 2016 - Mar 2018

  • Freelance Art Director, Designer

    Mar 2015 - Mar 2016