
Matt Joyce
Work Experience

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About me
Communications and content manager | AFC Bournemouth
Education

Staffordshire University
2010 - 2013Sports Journalism 1st class
Experience

Press Association
Jan 2012 - Jan 2012Work ExperienceTwo weeks work experience with Press Association in Howden. Responsibilities included: - Writing sports news stories, round-ups, previews and match reports for the PA main wire- Producing features for the main wire and sourcing the material for them- Sub-editing copy to ensure facts, grammar and spelling all correct

Staffordshire Newspapers LTD
Feb 2012 - Jul 2012Work experienceSix month placement as a sports reporter at Staffordshire Newspapers LTD. Responsibilities included:- Sourcing own material across Leek, Uttoxeter and Cheadle- Interviewing players, managers, staff and fans of local teams, including Cricket, Football, Rugby, Hockey, MMA, Boxing and Running clubs- Using Shorthand to ensure reliability of quotes- Sub-editing sports copy- Being the sports editor for occasional shifts- Editing readers' copy in accordance to style and make it readable and relevant Show less

Birmingham Mail
May 2012 - May 2012Work experienceWeeks work placement with Birmingham Mail. Responsibilities included:- Court reporting around Birmingham- Using Shorthand to gain crucial and accurate notes from court- Time managing to cover more than one case and to go from court to court

Goal.com
Oct 2012 - Jul 2013InternPart of the goal.com internship scheme. Responsibilities included:- Sub-editing content for UK and global websites to ensure no grammatical, spelling or factual errors- Sourcing stories and producing relevant content to maintain hits to the website- Reporting on Premier League matches and producing pre and post match content- Using social media to help drive views to the website

FourFourTwo
Mar 2013 - Mar 2013Work experienceCompleted a week placement with FourFourTwo in Teddington. Responsibilities included: - Intensely researching through archives and internet for information on pieces- Helping to produce the top 50 Football League players for May's issue- Providing topical and relevant news stories for the FFT website- Helping compile tweets for the Four Four Two Twitter account

The Football League paper
Apr 2013 - May 2013Work experienceA weeks placement at the Football League Paper. Responsibilities included:- Sourcing and writing news articles after finding an appropriate angle- Interviewing Nathan Redmond for paper exclusive and conducting the feature

Coventry City Football Club
Apr 2013 - Dec 2013Website internDuring my time at university, I volunteered to work as part of Coventry City's media team, attending matchdays for the senior, u21s and u18s teams on a flexible part-time basis.That helped me not only to build relationships with key figures at the football club, but I also was able to gain valuable experience managing the club's social media and website, as well as assisting the head of media with contracted media requirements.

Match Magazine
Jul 2013 - Jul 2013Work experienceTwo weeks work experience at Match magazine. Responsibilities included:- Sub-editing proofs of the magazine and copy to be published- Producing copy moulded to the style and the target audience- Picking relevant pictures and editing them in guidelines to the law

Advent Communications PR
Jan 2014 - Nov 2014PR assistantFollowing some successful work experience with Coventry City Football Club, Advent PR recruited me in order to help with one of their main clients - which was the football club itself.The role saw me conduct a number of jobs on behalf of the club, assisting the media team in a variety of different ways from communications requirements to content creation on website and social media, as well as leading the content of the club's matchday programme.During that time, the club was playing their home games in Northampton and part of my role was helping in PR aspects at the club surrounding the move to Sixfields.With Advent I also helped a number of different clients away from the sport industry with their social media outputs and PR press releases. Show less

Coventry City Football Club
Nov 2014 - Dec 2015Communications officerAfter making an impact in my time at Advent Communications with Coventry City as a client, I was brought in house to become a permanent member of the media team.As part of an extremely busy two-man team, my aim was to take a lead of the club's day-to-day content across social media and website, matchday programme, as well as leading on player media requirements, which included media training some current top-flight players.

AFC Bournemouth
Jan 2016 - nowFollowing a successful three years at AFC Bournemouth, I was promoted to the role of communications and content manager.That role saw me take charge of the club's digital content channels, most notably the club's social media channels and the club website, as well as managing a team of six content creators.The aim for myself and team is to ensure that the club has a creative online persona, with one of the fastest growing social audiences in the Championship - and previously the Premier League.Me and the team have found new, exciting and innovative ways of connecting with the club's fans, while also building the club's online reputation, thanks to our digital content strategy.Another big part of the job is managing club communications requirements for Premier League, EFL and club stakeholders by forming relationships with the playing staff and organising their press and content schedules. Show less During the recruitment process for a new head of department, I was trusted with the role for four months to not only continue to lead the content team at the club, but also lead the communications side of the club.During the four months, the club went through a major transitional period with the introduction of Scott Parker as head coach, as well as a busy transfer window.One of my main responsibilities was to liaise with local and national media to tell the club's story through Scott and the players, as well as ensuring we deliver all contractual media requirements.On top of this, I also provided PR and communications advice using communications and content strategies to top-level club employees.Managing matchdays is also a crucial part of the role and I ensured that the external press had a positive experience dealing with the communications department on matchdays. Show less After moving to the south coast, I was responsible for driving and developing the club's day-to-day output, including the club's social channels and the website, trying to make one of the smaller clubs in the Premier League standout in a crowded digital market.One of those ideas was leading on the Minus 17 project, a documentary and premiere evening to celebrate the ten year anniversary of AFC Bournemouth's 'greatest escape' in 2008/09.Other responsibilities included assisting with the launch of the club's new website following the expiration of the previous FLI deal, leading the club's launch of it's first-ever annual and editing the club's award-winning matchday programme in 2016/17. Show less
Communications and content manager
Oct 2019 - nowActing head of media and communications
Jul 2021 - Nov 2021Senior Content Producer
Jan 2016 - Oct 2019
Licenses & Certifications

Production Journalism
NCTJMay 2013
Shorthand 100WPM
NCTJFeb 2013
Sports Journalism
NCTJJan 2013
Media Law
NCTJMay 2011
Honors & Awards
- Awarded to Matt JoyceFirst Class Staffordshire University Sports Journalism BA Hons degree - May 2013 First class mark earned from Staffordshire University in Sports Journalism degree.
- Awarded to Matt JoyceNCTJ Production Journalism NCTJ May 2013 NCTJ Production Journalism qualification. This included sub-editing two large pieces of text and creating your own newspaper and getting everything accurate and to fit to a certain house style.
- Awarded to Matt Joyce100 Words per minute Shorthand NCTJ Jan 2013 NCTJ 100 wpm qualification - passed with 100%Have industry experience of utilising Shorthand using it in most of the interviews I have conducted in my career.
- Awarded to Matt JoyceNCTJ Sports Journalism NCTJ Jan 2013 NCTJ Sports Journalism qualification. Exam included a round up, match report and press release, all of which had to be accurate and to strict deadlines.
- Awarded to Matt JoyceNCTJ Media Law NCTJ May 2011 NCTJ Media Law exam qualification.
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