Arti Sharma

Arti Sharma

Sales and Marketing Executive

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  • Timeline

  • About me

    Helping Founders Scale | Entrepreneur & Advisor | eCommerce

  • Education

    • Delhi University

      -
      Bachelor of Arts - BA Economics

      الأنشطة والجمعيات:Subjects: Microeconomics, Macroeconomics, Statistics, Maths, Economic History, Financial Economics Actively participated in annual cultural events.

  • Experience

    • One97 Communications Limited

      Mar 2004 - Feb 2005
      Sales and Marketing Executive
    • Comviva

      Mar 2005 - Jun 2007
      Revenue Enhancement Senior Executive
    • Vodafone

      Jul 2007 - Apr 2010
      Senior Marketing Executive

      - Utilized data analytics to lead personalized engagement initiatives, achieving a 95% retention rate among high-net-worth subscribers and a $5M revenue increase within a year.- Implemented ingenious marketing strategies resulting in a 25% monthly revenue upsurge, exceeding targets and driving substantial business growth.- Drove an exceptional 30% growth in Average Revenue Per User (ARPU) through customer lifecycle optimization, product revamping, and enhanced user engagement.- Leveraged cross-functional collaboration to develop robust marketing plans, fueling revenue growth and achieving ambitious business objectives.- Developed and executed go-to-market plans, retaining 600k users and propelling annual revenue from $10M to an impressive $23M.- Successfully reduced churn rates from 13% to 8% across a user base of 500k subscribers, optimizing the customer lifecycle and implementing targeted measures to achieve impressive retention outcomes. عرض أقل

    • Ibibo Group

      May 2010 - Nov 2011
      Business Development Manager

      - Leveraged customer feedback to achieve 361% surge in product adoption within 4 months.- Spearheaded tailored customer experience strategies, resulting in 32% increase in conversion rates and sales growth from $12k to $59k in 3 months.- Empowered Sales teams with compelling business cases, leading to 26% increase in deal closure rates.- Drove business development through operator acquisition strategy, forging strategic alliances and achieving 16% revenue growth and 10% expansion in product portfolio.- Nurtured client relations by cultivating fruitful relationships and strategically leveraging network for new account acquisitions.- Managed cross-functional collaboration, fostering synergy across teams to maximize results.- Stayed attuned to market trends and managed stakeholders, ensuring alignment with strategic goals. عرض أقل

    • IndiaRush.com

      Dec 2011 - Oct 2019
      Co-founder & Chief Operating Officer

      Business Growth - Bootstrapped business to $15M in revenue through cross-functional synergy and execution excellence.E-commerce Strategy - Led revenue-maximizing e-commerce strategies aligned with company goals. Ensured scalability by addressing infrastructure, tech, and staffing for future growth.Financial Management - Monitored business performance against budget & bridged gaps to achieve 22% increase in cost efficiency.Operations Optim. - Streamlined operations by leveraging data analytics to gain insights into customer behavior, sales trends, & inventory mgmt & utilized data to make informed decisions and adjust strategies.Inventory (INV) Mgmt: Implemented INV optimization techniques like ABC analysis & Vendor-Managed INV to prioritize items and ensure the right products are in stock at the right time. For Warehoused products, adopted just-in-time (JIT) INV mgmt to minimize storage costs & reduce overstocking. Supply Chain Optim. - Revolutionized logistics with automated assortment & worked closely with suppliers to improve lead times & reduce shipping costs. Optimized 3PL providers based on performance to streamline fulfillment ops. Quality Control: Implemented stringent QC measures to minimize defective products & customer complaints & created processes & structures for regular quality assessment, reducing returns from 27% to 16%. Cost Reduction - Implemented integrated accounting systems, saving $3M & continuously monitored & optimized operational costs, including overhead, labor, and technology expenses. Customer Success - Amplified Customer Success through multi-channel support & real-time ticketing & integrating ZenDesk to elevate CSAT by 28%. Team Leadership - Coaced & trained 60+ professionals on eCommerce best practices and trends, SOP & encouraged a culture of continuous improvement among your team members, regularly reviewing processes & seeking feedback for potential enhancements. عرض أقل

    • RetainUP

      Jan 2020 - now
      Co-founder, Strategy & Operations Director

      Digital Commerce Strategy: Developed an innovative end-to-end customer experience strategy, leveraging data insights and resource optimization to drive 35% increase in engagement.Conversion Rate Enhancement: Achieved 28% increase in conversion rates by aligning campaigns with the brand's core values and implementing agile practices for adaptive strategies.Personalization & Segmentation: Optimized consumer journeys through strategic segmentation and personalization, resulting in 17% boost in email open rates and 29% increase in click-through rates.Project Management: Streamlined client interactions and fostered cross-functional collaboration, leading to 35% improvement in on-time project delivery.Cost Reduction: Reduced operating costs by an impressive 26% by designing leaner workflow structures and processes, ensuring effective cross-functional collaboration.Knowledgebase Implementation: Implemented a division-wide knowledgebase, enhancing engagement by 32%, eliminating silos, and elevating service quality.Strategic Growth Planning: Identified critical resources to bridge the company's current and desired states, aligning strategic goals with organizational capabilities, resulting in 45% YoY growth.Strategic Collaboration: Collaborated closely with the CEO and external stakeholders, aligning capabilities with organizational goals and achieving a remarkable 23% MoM revenue growth.Revenue Diversification: Pioneered revenue diversification, achieving 46% increase in monthly client renewals and 115% acquisition surge through data analysis and service enhancements.Team Leadership: Directed a 4-member team, achieving $150k in revenue from 50 clients in just 15 months, strategically executing retention, upselling, and high-success projects.Client Relationship Building: Forged profitable client relationships, leading to 30% increase in new business opportunities, 25% elevation in client satisfaction, and the establishment of long-term partnerships. عرض أقل

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Arti Sharma
      Transformer Head of Department أبريل ٢٠٠٨ Awarded "Transformer" by the Head of the department for revolutionizing Vodafone's Postpaid strategy in the UPWest circle
    • Awarded to Arti Sharma
      School Sports Captain - أبريل ١٩٩٩ Awarded "Sprinter" in 11th & 12th grade for excellent athletic performance