Danielle Sparling, PMP

Experience

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  Yosemite Sierra Summer Camp

  May 2017 - Aug 2017

  Backpack Guide

  - Independently guided eight 3-day backpack trips for groups of campers (aged 10-16) in the High Sierra backcountry, teaching all participants essential outdoor skills and backcountry best practices. - Carefully detailed trip routes, gear selection, and back-up plans to ensure the safety of participants. - Practiced necessary leadership skills when dealing with unforeseen circumstances in high-risk situations while learning how to communicate effectively with different age groups and personality types. Maintained positive group dynamics by establishing trip goals at the outset and keeping the focus on creating an enjoyable and safe experience for the kids. (NOLS Wilderness First Responder Certified) Show less

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  The North Face, a VF Company

  Sept 2017 - Apr 2018

  Sales Associate
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  Calix

  May 2018 - Aug 2018

  Summer Intern

  - Worked alongside a group of interns to improve the effectiveness of the Sales team by systematically updating over 1500 accounts and 35,000 contacts in Calix’s Salesforce database. Archived 9000 invalid contacts, collected new data on current leads, and aligned Dun & Bradstreet confidence ratings with Calix’s records. - Used data analytics software (i.e., Einstein Analytics, Salesforce) to create dashboards to track our data-cleansing progress and to inform outreach campaigns for future Calix marketing events (Calix Connexions). Show less

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  Calix

  May 2019 - Jul 2023

  Spearheaded department-wide implementation of an agile framework through Jira, inputting ongoing projects and providing visibility to timelines, project tasks, and backlogs for multiple epics. Increased team efficiency by an estimated 15%.Investigated quarterly release communications for redundancy; improved customer-facing and internal communication efficiency by consolidating email marketing efforts, creating an index of educational resources on our digital platforms, and promoting these updates to boost utilization.Managed my department’s intern program, providing intentional tasking and 1:1 mentorship. Consulted with SMEs to define scope, timing, and process for assignments with a focus on career development and meaningful results. Resulted in 20 projects completed in 4 months.Partnered with product development team to implement new user experience software into Calix’s digital Community. Created content to guide users through site offerings and promote events. Launch of Pendo guides and a resource directory resulted in an uptick in active users, exceeding quarterly goal by over 100%. Show less My role covers diverse responsibilities, revolving around the support of our Digital Programs. This includes start-to-finish marketing campaign management, internal program analytics & reporting, people management, and offering flexibility to support where I am needed.- Initiated and maintain a weekly news report highlighting key program updates from our team, utilizing my project awareness and collaboration with program owners to create accessible, concise updates for company-wide consumption. This increases awareness of the team’s work and demonstrates the successes of our consistent interdepartmental projects.- Assume full control of KPI reporting across our programs, providing feedback to program owners and offering summaries leadership. Working with design team to create dashboards, which will allow us to analyze critical metrics across personas and programs to measure performance and investigate new methods to engage customers. - Manage promotion and scheduling for Premier Support virtual webinars, resulting in a 730% rise in attendance over Q1 2022. - Support the Calix Champions program by creating processes for event communications and directly managing the award system for customers, with over 200 belt advancements in Q1 2022, showing >100% YoY growth. - Redesign first-touch communication emails for each of our service offerings, updating for accuracy, standardizing format and tone, and promoting the wide variety of available success-oriented solutions. This is a first step to develop a comprehensive New Customer Journey to understand how our customers engage with our programs. Show less - Served as a lead for the Calix Summer Intern Program, contributing to program development by communicating project objectives, assessing team bandwidth, solving roadblocks and reporting progress back to Calix executives. My direct reports completed 8 team-critical projects, improving visuals and content of our video library and transitioning our educational offerings to an updated platform. - Coordinated new customer outreach initiative to increase awareness of our team’s services by redesigning communications and collaborating with an outside vendor. Our Customer Success Managers can now utilize a standardized process to welcome their customers, facilitating positive first impressions through clear resource offerings and gifts.- Assisted rapid growth initiatives across all four of our programs, acting as a scheduling manager, running simultaneous marketing campaigns, and pulling raw data to shape into actionable insights and inspire fresh ideas for expansion. Resulted in blossoming of persona-driven learning paths, four successful events to bolster user interaction, and a 197% increase in active users in our Community. Show less - Created and delivered promotional content for over 65 monthly client-facing webinars, increasing number of sessions by 65% and attendance by 95% over a three month period.- Organized and executed post-sale marketing campaigns by designing and analyzing KPI reports and client satisfaction surveys, presenting actionable insights to team leadership to improve content, and ensuring timelines were met in order to create a premium consumer experience.- Worked cross-functionally with Sales, Marketing, and Executive Leadership to support Customer Success Managers, aiding interdepartmental efforts by supporting all teams and providing clear communication. - Designed Excel macros to automate manual data-cleansing and used formulas to add necessary formatting to increase efficiency by over 40%. Show less

  • Senior Content and Project Operations Strategist

    Jan 2023 - Jul 2023

  • Digital Programs Strategist

    Oct 2021 - Dec 2022

  • Digital Programs Coordinator

    Oct 2020 - Nov 2021

  • Customer Success Specialist

    May 2019 - Oct 2020
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  Georgetown University

  Sept 2019 - May 2020

  Outdoor Education Instructor

  - Trained incoming class of guides by teaching them practical outdoor skills, backcountry trip planning, and effective leadership techniques. Empowered new guides to run over 60 wilderness based trips per year for fellow Georgetown students while providing access to medical, climbing, and other technical outdoor certifications. - Prepared and taught weekly classes alongside my co-instructors by creating lesson plans and detailing the logistics and execution of training trips.

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  Self-employed

  Jan 2022 - now

  Residential Real Estate Investor | Owner/Operator

  Built and maintain a cash flow positive portfolio of multi-family and single family homes valued at over $1MResearched and financially analyzed properties, managed loans, negotiations, contracts, and inspection processes. Increased value of units through multi-month renovation projects. Utilized understanding of regional regulations to create leases, market the units, and manage the properties.

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  Cubic Corporation

  Jul 2023 - now

  Senior Program Administrator

  Owned the processes of bid and proposal cycle for 12 programs, communicating project vision and task lists to project members using SAP and Jira, collaborating with the project manager to create estimates, winning approval of internal stakeholders, and supporting customer negotiations - resulting in over $20M in project awards.Established strong client relationships through management of logistics support for 6 USAF and foreign military contracts, maintaining in-depth knowledge of each contract to guarantee requirement fulfillment. Physically handled shipments when shorthanded to optimize workflow - saving programs over $2 million in penalty fees.Quantified risks and financial performance of my portfolio using PowerBI during monthly management reviews. Resolved internal and external lags to meet project deadlines - eliminating project risks by up to $40k per project.Collaborated with Business Development to create promotional films for Cubic’s latest Air Defense product offering. Autonomously obtained training on the product and video editing software to accurately convey product value and sell to our target market. Videos were used at 5+ trade shows this year. Show less