GAIL KENT, MFA, ABC

Experience

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  Riverside Psychiatric Institute

  Jan 1990 - Jan 1993

  Director of Marketing

  Developed and marketed to a network of business and community referral sources to increase inpatient and outpatient census, contributing to an increase of nearly 20 percent over a two-year period; developed/implemented national award-winning marketing and communications plan.

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  Mary Immaculate Hospital/Bon Secours Health System

  Jan 1993 - Jan 1997

  Regional Director, Public Relations and Marketing

  (October-December 1997 -- acting in position for one year prior.) Directed the public relations and marketing for four hospitals in Hampton Roads; implemented internal and external communications plan regarding merger of Mary Immaculate with Bon Secours Health System; developed/implemented overall communications/marketing plan. Chief Communications Officer (July 1995-October 1997): Mary Immaculate Hospital. Managed staff of three and sizeable budget. Director of Public Relations (January 1993-July 1995): Mary Immaculate Hospital. Show less

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  Bull’s Eye Publishing

  Jan 1998 - Jan 1999

  National Advertising Director

  Successfully marketed new healthcare publications to national clients; conducted all advertising sales for Virginia and the Carolinas.

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  Christopher Newport University

  Jan 1999 - Jan 2000

  Assistant Vice President, University Relations

  Directed publications staff in production of institutional publications, including alumni magazine, development and recruitment materials, employee newspaper; managed advertising agency; assisted vice president with media relations.

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  Virginia Wesleyan College

  Jan 2002 - Jan 2004

  Director of College Communications

  Directed communications and marketing, including publications, web site, advertising, promotions, media relations and special events; directed market research; directed and implemented college-wide branding; served on President’s Administrative Council and strategic planning committee. Won four CASE awards for rebranding college.

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  College of William & Mary, Mason School of Business

  Jan 2004 - Jan 2006

  Chief Marketing Officer

  Directed marketing and branding for The Mason School of Business, including development of new business school identity program; supervision of new business school Web site development; implementation of communications program for business school naming, including award-winning micro Web site; national and local media relations; development of recruitment, alumni and development publications.

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  The Buzz Factoree, LLC

  May 2006 - now

  President

  We help you discover and share your one-of-a-kind story so that it defines your brand. Then we tell your story through digital media, such as social media and websites; and through traditional tactics, such as magazines, annual reports and sales materials. Giving a speech and need help? We can write it for you! Our content marketing services include copywriting and editing, coaching (business writing, media, social media), brand development, websites, blogs and social media strategy.