Karnika Mridul

Experience

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  LEARNOVATE ECOMMERCE

  Oct 2021 - Nov 2021

  Recruiter
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  Redjinni

  May 2022 - Jul 2022

  Social Media Intern
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  EReleGo Technologies Pvt Ltd (ETPL)

  Feb 2023 - Dec 2023

  Programmatic Ad Operation

  Knowledge about DSP’s and SSP’sTechnical acumen to understand how to design campaigns that optimize the use of tech platform.Monitored and managed digital campaigns in ad-serving systems such as Google Ad Manager.Manage end-to-end ad campaign operations, including ad trafficking, creative QA, and troubleshooting fordisplay, video, and mobile formatsKnowledge and experience in Aniview Platform for Video optimizations.Domain Skill of various digital media platforms including Google, Social and Performance partners, fromcampaign planning to setup and managementDemonstrated expertise in campaign management methodology and tools, identifying, optimizing, andresolving campaign-related issues.Implement and maintain third-party ad tags and pixels, ensuring accurate tracking and measurement ofcampaigns. on Aniview Platform.Creating optimisation strategies for the campaignsOversaw the receipt, testing, and technical adjustments of campaign , ensuring they were ready for campaignlaunch.Knowledge of Google Analytics Show less

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  IOPEX Technologies

  Jan 2024 - now

  Ad operation Analyst- campaign manager