Racheal Chan

Experience

• 

  GO Communications Sdn Bhd

  Jan 2011 - Jan 2016

  Operations Manager
• 

  KEN HOLDINGS BERHAD

  Jan 2016 - Jan 2017

  Communications Manager

  Work with various media owners and agencies to drive best communication strategies to emphasis brands. One such initiative was ASTRO collaboration via a miniseries Tiga Gadis Manis. The pivotal initiative emphasised brand strategies such as positioning, recall and market re-penetration for KEN with an optimised media value.

• 

  The Association of Banks in Malaysia

  May 2017 - Dec 2020

  Manager, Corporate Communication and Public Relations

  Think 'away' from the box! Creativity is ever free flowing and fluid. Heads the Corporate Communications and PR department. In-house management of creative and conceptual ideas and campaigns. Led and implemented industry-level and nationwide initiatives related to banking and financial services. This include public service announcement programmes to the public in terms of raising awareness of scams, frauds and general information related to banking and financial services through compelling story line and narratives on the same.Sample works:https://www.kinitv.com/video/fbb63090-edb9-4b66-90f5-9d287f2558c3 (Voxpop Pin and Pay)https://www.youtube.com/watch?v=gvw3q3ta0e0 (SME Financing 101)https://www.youtube.com/watch?v=Rxfe-U8KzkQ&t=30s (Mule Account Scam Awareness)https://www.facebook.com/PortalAstroGempak/videos/1588553134583887/ (Online Banking Safety Tips)https://youtu.be/3o0Rh1XYybU (Phone Scam Awareness)https://www.youtube.com/watch?v=luOTjV5Fmh8 (SMS Scam Awareness)https://www.youtube.com/watch?v=749538atmgA (Email Scam Awareness)https://www.youtube.com/watch?time_continue=2&v=ZkoLkAgCh58&feature=emb_logo (Chinese Voxpop on Scam Awareness) Show less

• 

  Malaysian Communications and Multimedia Commission

  Dec 2020 - now

  • Head, Industry Relations

    Nov 2022 - now

  • Head, Brand Communications

    Dec 2020 - Nov 2022