
Michelle Young
Business Development Manager and Internet Director

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About me
Product focused and driven to continuously deliver exceptional experiences.
Education

Idaho State University
2012 - 2013Master of Business Administration (MBA) Project Management
Idaho State University
2010 - 2012Bachelor of Business Administration (B.B.A.) Business, Management, Marketing, and Related Support Services A
Idaho State University
2007 - 2009Associate of Applied Science Marketing/Marketing Management, General AActivities and Societies: Delta Epsilon Chi In my second year I spent my internship as the co-coordinator of Chrome in the Dome, which is a large community event here in Pocatello. During that time I had to coordinate efforts of 3 diverse groups of students and advisers, recruit and maintain sponsor relations, all marketing activities, and was highly involved in the logistics and operation of the event.
Experience

Cole Chevrolet
Sept 2006 - Jan 2016Business Development Manager and Internet DirectorMy primary role at Cole Chevrolet is to manage our Internet presence from individual vehicle listing to our online reputation. This also includes working with listing partners to troubleshoot and develop plans to continuously improve. I'm also involved in the marketing, selling vehicles, buying vehicles, and I help administrate the CRM tool. While working on my MBA the General Manager has asked me to consult him about various changes needed and to develop action plans.When I began working at Cole in 2006 I started off as the receptionist. I am grateful to have a job that allowed me to expand my role and responsibilities to better match the skills I learned in the classroom. Show less

Farm Bureau Mutual Insurance Company of Idaho
May 2015 - Mar 2018Business AnalystI am a ScrumMaster on multiple projects including OOTB and completely custom software development. My Business Analyst experience includes system Integrations, internal applications, public websites and customer portals.

Gold's Gym
Jan 2017 - nowGroup Fitness Instructor
Idaho Central Credit Union
Mar 2018 - nowProvide product expertise related to the carrying out of ICCU’s vision and strategy across a product line or a set of products. Conduct industry research efforts to discover new and innovative product opportunities for ICCU. Provide a product vision and ensure that each element is cohesive with the central strategy that bridges the gap between business and technology. Provides guidance on product development processes and procedures according to business requirements and specifications. Responsibilities:• Defining and articulating the vision with stakeholders for a set of products.• Conduct regular user research and focus groups.• Oversee and ensure accurate implementation of the product strategy that has developed, with contributing hands-on experience and expertise where needed.• Work with other product owners/managers to develop and bring complex projects and products to market. • Identify new opportunities and develop products that can effectively exploit those opportunities.• Work with technical leadership to create product development plans, determine required investment, and ascertain decision criteria to determine go-ahead with product development.• Collaborate broadly with business line product teams, architects, engineering managers, and business lines owners to create consensus and manage conflicting priorities.• Continuously look for opportunities of product feature and architectural improvements.• Collaborate with product peers to improve upon, develop, and champion a clear product management framework.• Develop and maintain product roadmap(s) for various ICCU products in collaboration with business lines.• Analyze business needs and develop efficient processes to support Idaho Central Credit Union growth.• Champion the team, partners, and internal stakeholders to ensure alignment around overall strategy and direction of the product(s). Show less Define, maintain and effectively communicate the product roadmap of a Tier 1, critical system. Ensured successful product launched and ongoing releases by coordinating with our Marketing, Sales, Training, and Processing teams.Coordinate with Marketing and Social Media teams on marketing strategies for new and existing products and/or features.The Product Lead in a cross functional team for multiple successful implementations. Developed a strong relationship with vendors who provided key system integrations from contract negotiation to implementation.Continuously monitor feature performance and conduct customer research to ensure optimal performance or identify enhancements.Identify and problem solve issues including team/process conflicts, conflicting requirements and defects in a complex, custom platform. Worked with various departments to find creative solutions to meet business and system needs. Show less Define, maintain and effectively communicate the product roadmap of a Tier 1, critical system. Ensured successful product launched and ongoing releases by coordinating with our Marketing, Sales, Training, and Processing teams.Coordinate with Marketing and Social Media teams on marketing strategies for new and existing products and/or features.The Product Lead in a cross functional team for multiple successful implementations. Developed a strong relationship with vendors who provided key system integrations from contract negotiation to implementation.Continuously monitor feature performance and conduct customer research to ensure optimal performance or identify enhancements.Identify and problem solve issues including team/process conflicts, conflicting requirements and defects in a complex, custom platform. Worked with various departments to find creative solutions to meet business and system needs. Show less
Senior Product Manager
Feb 2024 - nowDigital Product Manager
Jul 2021 - Feb 2024Product Owner
Mar 2018 - Jul 2021
Licenses & Certifications

Customer Experience and Analytics Professional
CIOPApr 2016
Les Mills CORE
Les Mills InternationalFeb 2022
Certified Digital Product Manager
AIPMM The Association of International Product Marketing and ManagementOct 2021- View certificate

Certified Product Manager (CPM)
AIPMM The Association of International Product Marketing and ManagementApr 2020 
RPM Certified Instructor
Les Mills InternationalMar 2020
Salesforce Certified Strategy Designer
SalesforceMar 2024
BodyCombat Certified Instructor
Les Mills InternationalMar 2017
Volunteer Experience
Logistics Chair
Issued by American Cancer Society on Jul 2007
Associated with Michelle Young
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