Robin Canela

Experience

• 

  Tennis Club Miramas

  Sept 2009 - May 2012

  Initiateur Tennis
• 

  VINCI AUTOROUTES - Réseau ASF

  May 2012 - Sept 2012

  Technicien péage

  Encaissement clientsAssistance clients sur les voies tout paiement

• 

  VINCI AUTOROUTES - Réseau ASF

  Jun 2013 - Sept 2013

  Chef de quai

  Contrôle des techniciens péage : feuilles de bord et caissesRelevé de caisses et interventions techniques sur la barrière de CoudouxGestion de litiges clientsGestion de la gare d'entrée de Lançon de Provence

• 

  Kalyssilum

  Oct 2014 - Apr 2015

  Accompagnateur et chargé de communication

  Association de randonnée pédestre et kayak dans le Parc national des Calanques de Marseille. Missions :Encadrement de groupesCréation de supports de communicationTraduction anglais/français

• 

  GEOSUB VOYAGES

  May 2015 - Sept 2015

  Conseiller voyages / assistant production

  Stage au sein de tours opérateurs spécialisés dans les séjours et croisières de plongée sous-marine : AMV Subocéa, Fun&Fly Plongée et Dune world.Mes missions :- Rédaction de newsletters et de brochures- Relation client / Création de devis personnalisés- Community management- Conduite d'étude de marché sur le continent américain- Veille concurrentielle - Traduction anglais/français

• 

  Ventura TRAVEL

  Apr 2016 - Jun 2021

  - Direct, plan and oversee the marketing strategy to hit the company‘s revenue goals.- Recruitment & development of seven Marketing team members to provide top-end Marketing services across all our brands.- Management & optimization of a 7 figure Marketing yearly budget.- Launch successfully new brands (MiAventura, Grekaventura) & maintain market leader (Viventura) ahead of the competition. - Piloting the CRM strategy including customer retention campaigns, drip campaigns, database segmentation, lifecycle stage management & A/B tests.- Implementation & optimization of HubSpot Marketing Enterprise & Sales Professional plans for all Ventura's brands.- Management and optimization of all paid social ads for Ventura's brands. - Management of Puraventura Google Adwords account.- Content creation: blogposts, newsletters, facebook ads.- Translations: English, Spanish, French- KPI reporting

  • Marketing Director

    Mar 2019 - Jun 2021

  • CRM & Social Ads Manager

    Sept 2016 - Mar 2019

  • Marketing Intern

    Apr 2016 - Aug 2016
• 

  University of Montpellier

  Dec 2017 - Jan 2021

  Guest Lecturer

  Yearly Digital Marketing course (one full day) given to students enrolled in Master Management du Tourisme Sportif.

• 

  LzLabs

  Jun 2021 - now

  - Conception and implementation of GTM plans, including ABM and brand campaigns to generate demand from LzLabs’target accounts. - Recruitment & Management of LzLabs’ agencies network to provide state-of-the-art marketing assets, delivered on time and on budget to the business.- Configuration & Optimization of HubSpot sales & marketing CRM system, including automation, data structure, reporting & employees training.

  • Senior Marketing Manager

    May 2024 - now

  • Marketing Manager

    Jun 2021 - May 2024