Robin Canela

Robin Canela

Initiateur Tennis

Followers of Robin Canela633 followers
location of Robin CanelaZürich Metropolitan Area

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  • Timeline

  • About me

    Senior Marketing Manager at LzLabs

  • Education

    • Université de Montpellier

      2015 - 2016
      Master 2 (M2) Management des Services du Tourisme Sportif
    • Aix-Marseille Université

      2014 - 2015
      Master 1 Management des Organisations Sportives
    • Université d'Avignon et des Pays de Vaucluse

      2009 - 2012
      Licence Sciences et Techniques des Activités Physiques et Sportives
  • Experience

    • Tennis Club Miramas

      Sept 2009 - May 2012
      Initiateur Tennis
    • VINCI AUTOROUTES - Réseau ASF

      May 2012 - Sept 2012
      Technicien péage

      Encaissement clientsAssistance clients sur les voies tout paiement

    • VINCI AUTOROUTES - Réseau ASF

      Jun 2013 - Sept 2013
      Chef de quai

      Contrôle des techniciens péage : feuilles de bord et caissesRelevé de caisses et interventions techniques sur la barrière de CoudouxGestion de litiges clientsGestion de la gare d'entrée de Lançon de Provence

    • Kalyssilum

      Oct 2014 - Apr 2015
      Accompagnateur et chargé de communication

      Association de randonnée pédestre et kayak dans le Parc national des Calanques de Marseille. Missions :Encadrement de groupesCréation de supports de communicationTraduction anglais/français

    • GEOSUB VOYAGES

      May 2015 - Sept 2015
      Conseiller voyages / assistant production

      Stage au sein de tours opérateurs spécialisés dans les séjours et croisières de plongée sous-marine : AMV Subocéa, Fun&Fly Plongée et Dune world.Mes missions :- Rédaction de newsletters et de brochures- Relation client / Création de devis personnalisés- Community management- Conduite d'étude de marché sur le continent américain- Veille concurrentielle - Traduction anglais/français

    • Ventura TRAVEL

      Apr 2016 - Jun 2021

      - Direct, plan and oversee the marketing strategy to hit the company‘s revenue goals.- Recruitment & development of seven Marketing team members to provide top-end Marketing services across all our brands.- Management & optimization of a 7 figure Marketing yearly budget.- Launch successfully new brands (MiAventura, Grekaventura) & maintain market leader (Viventura) ahead of the competition. - Piloting the CRM strategy including customer retention campaigns, drip campaigns, database segmentation, lifecycle stage management & A/B tests.- Implementation & optimization of HubSpot Marketing Enterprise & Sales Professional plans for all Ventura's brands.- Management and optimization of all paid social ads for Ventura's brands. - Management of Puraventura Google Adwords account.- Content creation: blogposts, newsletters, facebook ads.- Translations: English, Spanish, French- KPI reporting

      • Marketing Director

        Mar 2019 - Jun 2021
      • CRM & Social Ads Manager

        Sept 2016 - Mar 2019
      • Marketing Intern

        Apr 2016 - Aug 2016
    • University of Montpellier

      Dec 2017 - Jan 2021
      Guest Lecturer

      Yearly Digital Marketing course (one full day) given to students enrolled in Master Management du Tourisme Sportif.

    • LzLabs

      Jun 2021 - now

      - Conception and implementation of GTM plans, including ABM and brand campaigns to generate demand from LzLabs’target accounts. - Recruitment & Management of LzLabs’ agencies network to provide state-of-the-art marketing assets, delivered on time and on budget to the business.- Configuration & Optimization of HubSpot sales & marketing CRM system, including automation, data structure, reporting & employees training.

      • Senior Marketing Manager

        May 2024 - now
      • Marketing Manager

        Jun 2021 - May 2024
  • Licenses & Certifications

    • Certificat de Qualité Professionnelle d'Assistant Moniteur Tennis

      Fédération Française de Tennis
  • Volunteer Experience

    • Chef de projet

      Issued by Hello Marseille on Jan 2015
      Hello MarseilleAssociated with Robin Canela
    • Chargé de communication, promotion et médias, Coupe de France VTT 2015

      Issued by Amicale Cycliste Marseille Est on Dec 2014
      Amicale Cycliste Marseille EstAssociated with Robin Canela