Evan Lynch

Experience

• 

  Valparaiso University

  Apr 2014 - Apr 2015

  Advertising Manager

  Garnering advertisers for the student newspaper-The TorchManaging finances pertaining to advertisementsWorking person to person with local businesses and their managersBuilding the consumer-merchant relationship

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  Zoseco

  May 2015 - Jul 2015

  Marketing Intern

  SEO, Branding, market entrance planning, network development, public relations, prospecting, lead generation, partnership developmentWorked extensively with SalesForce, Prosperworks and other CRM platforms.

• 

  Anderson Pest Solutions

  Aug 2015 - Sept 2015

  Sales Representative

  Used industry knowledge to prepare service package based on client budget and needs.Responsible for entire sales pipeline, from prospect to service proposal.Utilized in house developed CRM software based on Salesforce.Routinely traveled to meet clients in territory while balancing office tasks.Experienced with telesales techniques

• 

  Solvy Seven, Inc.

  Nov 2015 - Apr 2016

  Account Executive

  Engaged customers through direct marketing in retail environment.Met and exceeded revenue goals set by client.Performed 100+ product presentations per day customized to each client.

• 

  360Durango

  Mar 2017 - Feb 2018

  Content Developer

  Specializing in building websites sites for clients using Shopify/WordPress/Squarespace, increasing traffic with SEO techniques, implementing PPC and SEM campaigns, domain hosting, writing original copy for ad campaigns, B2B sales with a focus on delivering a custom solution stream.

• 

  Independent Consultant

  Apr 2018 - Jul 2019

  Frontend Web Developer

  Focusing on UI, integrating analytics, domain configuration and developing content.

• 

  Worldpay

  Apr 2018 - Sept 2018

  Tier 1 Tech Support

  Diagnosing and troubleshooting POS systems and funding discrepancies. Educating clients on credit card processing best practices. Specializing in integrated payment systems.

• 

  Osprey Packs, Inc.

  Oct 2018 - Jul 2022

  Monitoring, evaluating and optimizing web traffic to osprey.com, customizing the website to increase traffic and conversions while building brand equity. Skilled in HTML & CSS, Google Analytics (GAIQ), content strategy, merchandising and sales operations. Serving and maintaining existing client base, facilitating repairs, replacement and product guides.

  • Web Professional

    Mar 2021 - Jul 2022

  • Web Producer

    Jul 2019 - Mar 2021

  • CSR

    Oct 2018 - Jul 2019
• 

  Altra Running, a VF Company

  Jul 2022 - now

  Ecommerce Content Manager

  Improved SEO and CRO strategies, increasing monthly gross revenue by 24%, approximately $600k.Defined and implemented seamless cross-platform user experience (UX) for an enterprise client on AEM, ensuring content alignment with the customer journey. Collaborated with analysts to assess demographic data from CDP.Led eCommerce channel content strategy, analyzing interaction data and business needs to create new optimization experiences. Collaborated with global web teams to develop a consistent global brand.Developed, managed, and optimized multivariate (A/B) testing strategy, iterating for new experiences based on qualified test results. Managed a team of 5 professional partners to achieve monthly business targets. Show less