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Katie Kiddle

Katie Kiddle

Head of UK&I Marketing

Followers of Katie Kiddle756 followers
location of Katie KiddleMerstham, England, United Kingdom

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  • Timeline

  • About me

    Experienced at leading marketing strategy, planning and delivery in the loyalty, travel and sport sectors

  • Education

    • Sheffield Hallam University

      1997 - 2000
      Tourism & Event Management with Marketing

  • Experience

    • British Airways

      Feb 2007 - Feb 2014
      Head of UK&I Marketing

      Responsible for team of 10 to drive the strategy & planning of multi-channel tactical marketing campaigns for both Business & Leisure travel.

    • Avios Group Limited

      Feb 2014 - Apr 2018

      Responsible for leading a team of up to 17 to drive the strategy & marketing planning and delivery for Avios loyalty partnerships including British Airways, Aer Lingus, Flybe, Iberia, Vueling, Lloyds, TSB, Tesco, Shell, eStore, SuperValu, Credit Agricole, Agos and many more. Experienced in leading marketing campaigns and projects across multiple channels including digital, CRM, PR and ATL. Customer/Marketing lead on proposition and partnership launches including both Aer Lingus and Vueling transitioning to the Avios currency. Collaborating across the business to define customer experience/journey, propositions, launch marketing plans and ongoing CRM requirements. Show less

      • Head of Partnership Marketing

        Jun 2015 - Apr 2018

      • Senior Marketing Manager - Airlines & Travel

        Feb 2014 - Jun 2015

    • BS&T Digital Limited - The Travel Corporation

      Oct 2018 - Mar 2023
      Marketing Consultant - Campaigns, Projects, Partnerships & Process

      2 Contract Periods within this timeframe: Oct 2018 - April 2020 & Oct 2022 - March 2023Lead team to deliver strategy, targets, creative & content development, multi-channel asset delivery & reporting of brand and tactical campaigns across 7 global markets. Managed relationships across the business with the Regional, Commercial & Digital teams to drive planning & performance.Reviewed and led the introduction of a new global strategy setting, target setting, marketing planning & campaign delivery process. Driving efficiency and clarity on roles & responsibilities within a multi-market matrix environment – across UK&I, USA, Canada, Australia, New Zealand, South Africa & Asia.Coached & mentored team members to improve ways of working and personal development. Supported Marketing Director on Marketing Strategy, Objective & Target setting, Loyalty Proposition development, project planning and communications to regional teamsProject Management of multiple projects across marketing, loyalty, sustainable travel and trade Show less

    • Formula 1

      Dec 2023 - Jul 2024
      Head of Fan Engagement (Contract)

    • Qatar Duty Free

      Dec 2024 - now
      Head of Loyalty

  • Licenses & Certifications

    • CIM Advanced Certificate in Marketing

      Chartered Institute of Marketing (UK)
      Jan 2003