David Insley

Experience

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  Loeb & Troper

  Nov 2001 - Jul 2005

  Proofreader/Copy Editor

  Proofed and edited an assortment of professional documents including financial statements, management letters, year-end reports, client proposals, presentations and correspondence. Also recalculated and reviewed year-end figures in client financial statements.

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  Flavorpill Media

  Jul 2003 - Apr 2006

  Freelance Contributor

  Wrote and researched cultural articles and listings for popular weekly online magazine.

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  North American Precis Syndicate (NAPS)

  Nov 2005 - Oct 2012

  Proofreader/Copy Editor/Writer

  • Primary responsibilities included composing, proofreading, copyediting and fact checking a vast array of documents annually while coordinating with in-house writers and account executives within a busy office environment.

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  Donovan Design, Inc.

  Mar 2013 - Apr 2013

  Freelance Copywriter

  • Created and co-concepted detailed print and Web copy for eminent Chicago-based health care institution. • Personally responsible for writing, editing and researching newsletter content as well as conducting interviews.

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  YMCA of the USA (National Resource Office)

  Apr 2013 - May 2013

  Copywriter/Communications Specialist

  •Wrote, researched and edited brochures, donor reports, staff manuals, resource guides, newsletters and various collateral for internal distribution while working to facilitate and strengthen company messaging. •Coordinated with team members to support the communication of core initiatives and strategies. including diversity and inclusion. •Provided online content and effectively managed projects.

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  Schawk!

  Sept 2013 - Dec 2013

  Editor/Proofreader

  •Edited and proofread detailed advertising circulars and other ad-related materials for high-volume, deadline-driven retail marketing company. •Responsible for mastering comprehensive in-house style, liaising with ad managers and providing error-free proofreading services on a daily basis. •Worked on major Fortune 500 accounts, including Sears and OfficeMax.

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  New Control, A Merkle Company (marketing & advertising)

  Aug 2014 - Feb 2015

  Freelance Proofreader/ Copy Editor

  • Proofed and edited hundreds of complex, time-sensitive health-care plan DRTV commercial spots, scripts and Medicare enrollment videos for WellPoint Blue Cross and Blue Shield across all national markets.• Successfully eliminated factual and syntactical errors while meticulously examining highly regulated taglines, disclaimers and plan summaries.• Contributed editorial expertise both onsite and offsite to help New Control meet tight deadlines.

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  Walgreens (pharmacy, retail, wellness)

  Aug 2014 - Feb 2015

  Freelance Copywriter/Editor

  •Wrote, researched, edited and interviewed SMEs for articles published in the company’s newsletter (Walgreen World) distributed to over 250,000 employees in both print and digital formats.• Leveraged compelling employee narratives and factual content to create stories that reinforced brand while seeking to inform, instruct and inspire.

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  Taproot Foundation (nonprofit/marketing)

  Mar 2015 - Sept 2015

  Copywriter

  As lead copywriter and pro bono marketing consultant, I collaborated cross-functionally with a team of like-minded professionals to develop key messaging & strategy and initiate a rebrand of Midwest Energy Efficiency Alliance (MEEA) within a carefully monitored six-month time frame. • Provided $55,000 worth of indispensable pro bono services to this nonprofit organization.• Successfully wrote, edited and collaborated on over 30 pages of brand strategy recommendations including a new positioning statement, strategic vision, elevator speech and other customized content produced during a multimonth discovery process consisting of stakeholder interviews, analysis and organizational research. Show less

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  Aspen Marketing (direct marketing agency)

  Apr 2015 - Apr 2016

  Freelance Copy Editor

  • Proof and copyedit a wide range of direct marketing collateral for AT&T with heavy emphasis on digital PDF edits as well as the incorporation of Basecamp, Excel and other MS Office applications. • Responsible for error-free examination and an exhaustive knowledge of a multitude of rotating offers and disclaimers within a deadline-driven environment.• Assist in the concepting and writing of training guide(s) to optimize team processes and increase efficiency.

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  Atlas Showroom

  Jul 2015 - Apr 2018

  Lead Copywriter

  • As chief copywriter and editor, proactively concepted, researched, interviewed and wrote targeted e-commerce content for emergent luxury goods website.• Successfully collaborated with ownership and web guru on technical, marketing and creative issues.• Effectively employed taut, engaging SEO-friendly language in a variety of business-related contexts including over 300 product descriptions, educational and About pages, email blasts, e-vites and an incisive and compelling mission statement. Show less

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  American Medical Association

  Jun 2016 - Jan 2017

  Web Content Editor/Interactive Writer

  • As digital web editor, was a key player in implementing a massive redesign of the AMA’s website, which has subsequently won plaudits from members, senior leadership and external stakeholders.• Strategized and partnered with business units, content specialists and content authors to overhaul, create and copyedit content that is succinct, focused and in alignment with evolving organization goals.• Examined over 500 text-heavy web pages for errors, inconsistencies, content lapses and adherence to two style guides (AP and AMA). • Helped create an in-house “best practices” manual to augment team members' understanding of component processes and new digital guidelines. As an active participant at daily status meetings, suggested methods to enhance content flow and improve navigation. Show less

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  Vlocity, a Salesforce Company

  Feb 2017 - Mar 2019

  Freelance Copywriter

  • As freelance copywriter, created valuable marketing collateral and thought pieces highlighting strategic partnerships, emerging alliances, global conferences and new product and service launches to enhance Vlocity’s brand and expand its global influence in vertical-specific CRM technology• Created a wide range of professional deliverables such as case studies, customer success placemats, press release and a variety of blog posts and website content• Responsible for interviewing SMEs, setting up virtual meetings, weighing in on email campaigns, webinar content and liaising with executive-level talent (including CMO and Global Creative Director)• Frequently tasked with quick turnarounds and independent research to meet the demands of a highly competitive, ever-evolving industry. Relied upon to edit the work of other in-house writers. Regularly produced high-level content for both the web as well as internal and alliance stakeholders to demonstrate company value and innovation Show less

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  Allstate

  Apr 2018 - May 2019

  Senior Copywriter

  • Plan, write and organize an entire suite of customer transactional communications – including direct mail, email and website.• Liaise with Claims, Customer Experience, Marketing and an extensive range of Technology partners and SMEs to closely ensure all communications are customer-centric and brand appropriate.• Enhance customer experience at key transactional moments.

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  Ship.Cars

  Jul 2019 - Feb 2020

  Creative Copywriter/Brand Communications Strategist

  • In a robust, full-time role, liaised directly with CEO, Sales and Product Owners to gain crucial customer and market insight and subsequently create a broad spectrum of high-value content to spur engagement, convert prospects and enhance company brand• Worked both independently and collaboratively with Sales, Marketing and UX professionals on a wide range of compelling digital content including email campaigns, pitchbooks, industry blogs, newsletters, press releases, thought leadership, customer personas, web content, product descriptions, support pages and other targeted communications• Responsible for optimizing and explaining multiple user workflows and detailing key features and benefits of cutting-edge logistics software • Distilled cumbersome technical data into easily digestible language to enhance customer engagement, illustrate efficiencies and refine value propositions• Developed compelling positioning and messaging statements to differentiate the company within the technology and auto transport marketplace Show less

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  Guaranteed Rate

  Jun 2020 - Dec 2021

  Senior Editorial Copywriter

  • Collaborated with a wide range of dedicated colleagues and executives to create compelling, customer-facing stories that capture the brand, value and mission of one of the largest retail mortgage lenders in the U.S.• Conducted mortgage industry research, detailed emerging housing, economic and fintech trends and interviewed a wide array of SMEs in order to broaden and distinguish enterprise content on multiple channels throughout the company ecosystem • Worked closely with SVP of Communications, Director of SEO and Chief Brand Officer to generate robust, tailored, data-rich content that spurred engagement with multiple audiences including prospects, existing customers, real estate agents and thousands of mortgage professionals.• Aligned with creative directors, marketing managers, web designers, PR professionals and social media architects to create long-form think pieces, housing reports and regular topical campaigns featuring email, article and social media copy• Employed industry-leading SEO tactics and best practices while creating resonating content for Marketing, Consumer Direct, Public Relations, Branding and other departments and stakeholders Show less

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  Guaranteed Rate

  Feb 2022 - May 2022

  Freelance Consultant
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  JPMorganChase

  May 2022 - now

  Vice President of Channel Marketing (Editor of Organic Search)