Jacques Meir

Experience

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  Salles InterAmericana de Publicidade

  Jan 1989 - Jan 1990

  Copywriter

  At Salles-InterAmericana de Publicidade, a former advertising agency, now a part of Publicis Group, I was junior, plain and senior copywriter. I created a lot of campaigns for companies like Bradesco, Carrefour, Ford, Bestfoods and so on.

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  Escola Superior de Propaganda e Marketing

  Feb 1989 - Jun 2001

  Advertising Creativity and Communication Planning Teacher

  I was an Advertising Creativity Teacher at ESPM, for bachelors (and also Communication Planning Teacher at Master's degree). I developed a rich and powerful content for advertising and marketing university students, gave them a lot of creative techniques and tool kits to evaluate the quality of advertising and marketing strategies. I also worked as a mentor for students, guiding them to devellop their final project to graduate.

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  CIN Propaganda

  Jan 1997 - May 2000

  Diretor de Criação

  As a Creative Director, I leaded a team of 10 professionals. I designed the creative work for several companies and leverage the quality of CIN's image in São Paulo advertising landscape.

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  Branding estratégia e propaganda

  Jan 2000 - Dec 2005

  Creative Director

  I was responsbile for the whole operation of the agency, a full service company, able to offer from branding plans until advertising campaigns, promotion, direct marketing, internet services and so on. I was the pioneer of using branding techniques in Brazil.

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  Mr Brand

  Jan 2006 - Feb 2011

  Construtor de Marcas e sócio-proprietário

  Como especialista em gestão de marcas e montei a Mr Brand tendo em vista a demanda por um processo de comunicação capaz de oferecer serviços de branding, marketing e comunicação em uma só agência, com uma metodologia específica. Essa metodologia é baseada na observação do ambiente e nas informações disponíveis da empresa, somados à observação dos fatores aleatórios. Dessa forma, a agência desenvolveu projetos de comunicação com personalidade e resultados mensuráveis.

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  Grupo Padrão

  Mar 2011 - now

  I´m responsible to design the insights, main topics, identify and organize trends that will drive our content eyear after year. The content comprehends the Consumidor Moderno platform (print and digital magazine and web site) and the sites Novarejo and Whow! Innovation. I also design (using agile methodologies) the whole content of our events (digital and in person) and our content design business area. I created this area to help companies use relevant content aligned with our topics in special projects and with exclusive methodology. At this time when companies need to know how to engage and create connections with clients and customers, Grupo Padrão can offer a whole set of different content products to support Top Level executives in their decision-making and to reach a new level of relationship with customers. Grupo Padrão is a company devoted to produce information to make people interact, talk and make business together. We have the mission to positively influence market and society to practice ethical and sustainable consumer relations. Our vision is turn Brazil into the most advanced consumer society in the world. Show less From march 31, 2011 until february 2013, I was Marketing, Branding and Communcations of Grupo Padrão in São Paulo. I was responsible for several brands os the company, including Consumidor Moderno magazine, a reference in consumer relations and customer trends in Brazil, and NOVAREJO, a magazine specialized in retail market. Grupo Padrão is responsible for great corporative events as: CONAREC, Brazilian Retail Week, Consumidor Moderno Excellence Customer Service Award, Consumidor Moderno Experience Summit and so on. Show less

  • Mentor da CX Brain

    Mar 2022 - now

  • Chief Knowledge Officer (CKO)

    Jan 2017 - now

  • Director of Knowledge and Business Intelligence

    Mar 2013 - Dec 2016

  • Marketing, Branding and Communcations Director

    Mar 2011 - Feb 2013