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Sofia Alayo

Sofia Alayo

Founder

Followers of Sofia Alayo937 followers
location of Sofia AlayoLos Angeles, California, United States

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  • Timeline

  • About me

    M.S. Marketing Analytics @ USC | Presidential Scholar

  • Education

    • University of Southern California

      2023 - 2024
      Master of Science - MS Marketing Analytics (STEM)

      Activities and Societies: Marshall Pride Latino Management & Business Association Dean's List Fall 2023 and Spring 2024

    • University of Southern California

      2020 - 2024
      Health and Human Sciences PSYCHOLOGY 4.0

      Activities and Societies: Valedictorian candidate, top 2% of graduating class. Presidential Scholar. Dornsife Continuing Student Scholar. Dean's list (all years). Fundraising Chair of American Red Cross, KXSC College Radio DJ, Lloyd Greif Center Instructional Assistant.

    • Redmond High School

      2016 - 2020
      High School Diploma 4.0

      Activities and Societies: ACT 35. National Honors Society President, ASB Vice President, Key Club Vice President, National Hispanic Honors Society President and Founder, Latinos Unidos Treasurer.

  • Experience

    • Freckled Vintage

      Dec 2018 - now
      Founder

      Achieved YOY 20% growth in online sales by establishing a business curating and selling vintage items on eBay, Depop, Grailed, Mercari, Poshmark, and OfferUp. 400+ items sold with 5-star reviews; customer oriented and enhance satisfaction with detailed market research, strong communication, purchase updates, and handwritten thank-you notes

    • American Red Cross at USC

      Aug 2021 - Jan 2023
      Fundraising Chair

    • Safely

      Jul 2022 - Dec 2022
      Digital Marketing Intern

    • Naughty Tommy

      Aug 2022 - now
      Founder

      Created USC Gameday apparel brand while also prioritizing sustainability and collaborating with local suppliers and screenprinters.

    • Trojan Marketing Group

      Jan 2023 - May 2024
      Digital Strategist

      TMG is a full-service, student-run, pro-bono marketing agency building marketing campaigns for businesses and non-profits in the Los Angeles area. As a digital strategist, I quantify campaigns and provide social and digital expertise to drive campaign strategy.

    • Brutus Broth

      May 2023 - Aug 2023
      Marketing Analyst Intern

    • Lloyd Greif Center for Entrepreneurial Studies - USC Marshall

      Jun 2023 - Jul 2023
      Teaching Assistant

      Teaching assistant for the Introduction to Entrepreneurship class at USC Marshall, working with Dr. Glenn Fox. Assisted in grading, answering questions, and providing mentorship.

    • DoorDash

      Aug 2023 - May 2024
      Campus Launcher

  • Licenses & Certifications

    • Google Ads Creative Certification

      Skillshop
      Jan 2023
      View certificate certificate

    • Financial Accounting

      Harvard Business Publishing Education
      May 2023

    • Mathematics for Management: Statistics

      Harvard Business Publishing Education
      May 2023

  • Honors & Awards

    • Awarded to Sofia Alayo
      Dean's List USC Jan 2021
    • Awarded to Sofia Alayo
      Presidential Scholar USC Aug 2020 Half tuition merit scholarship.
    • Awarded to Sofia Alayo
      Girl Scout Gold Award Girl Scouts of America Apr 2019 150+ hours of service planning and executing the distribution of oral hygiene supplies to Casa Hogar Orphanage. Coordinated with local orthodontists and dentists as well as community members to gather donations. Earned Girl Scout Silver Award as a prerequisite.