Rob Tash

Experience

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  Hunter Profile

  Jan 2005 - Jan 2006

  Assistant Graphic Designer

  Signage and Branding solutions firm that helped me gather so much about above the kine, printing and merchandise technology.

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  WPP-Scangroup

  Jan 2007 - Jan 2008

  Graphics Designer

  Largest multi-disciplined advertising agency in east and central Africa. Went in as a Junior Designer and got exposed to all my art facets: Photography, videography, Design and scripting. Learnt a lot working with the creme de la cream designers, copy writers and creative directors as i handled major brands in the country ranging from FMCG's to Telcos.Skills acquired;Rebrand scienceCommunication strategiesCreation and executionPitching and presentation skillsSuper turn around timeDelivery & packaging Show less

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  Imagine IMC

  Feb 2009 - Jan 2010

  Creative Designer
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  Nation Media Group

  Jan 2010 - Mar 2017

  Nation Media Group is the largest independent media house in east and central Africa with Radio, TV and Newspapers divisions. I joined NMG from Imagine works to establish an in house mini-creative agency with the objective to cut on communication cost overheads, improve turn around time and generate fresh communication ideas for the companies’ products and services. Reporting to the Group Marketing Head, am a team leader of the creative unit and my main task is to produce creative communication collateral and in high quality package accurately within the corporate and brand guidelines.Key responsibilities and duties;• Protect NMG corporate identity and offer brand guidelines to both external and internal clients.• Take note of research on new creative trends for growth as well as to maintain a competitive edge over our competitors.• Contribute ideas and design artwork to meet the overall brief and associated objectives. • Produce accurate high quality artwork within corporate brand guidelines. • Research and gather information and analyse data for insights on products & design requirements. • Think creatively to produce fresh ideas to promote my employer’s products and services. • Use innovation to clarify briefs/job requirements and to meet the constraints of cost and time. • Manage all supplier relationships with a high degree of Professionalism ensuring all parties receive a detailed Position Objective.• Manage, capture, collate and archiving of campaign & event photo images. • Maintain an integrated image/product profile/logos & trademark information database for the company.• Support any in-store or external trade show events that may require graphics expertise. Show less

  • Lead Design Creative - Marketing

    Feb 2010 - Mar 2017

  • Creative Graphic Designer

    Jan 2010 - Mar 2017

  • Creative Director

    Jan 2010 - Mar 2017
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  Homeboyz Entertainment Limited

  Aug 2017 - Oct 2019

  Creative Director

  Spearhead the development of innovative and captivating campaign concepts, ensuring they resonate with target audiences and effectively convey clients messaging.Collaborate seamlessly with cross-functional teams, including marketing, product development, and sales, to ensure a cohesive brand identity and consistent messaging across all touchpoints.Oversee the design and execution of immersive brand experiences across various platforms, including digital, print, events, and retail. Ensure that each experience reflects the brand's essence and evokes emotional connections with consumers.Develop comprehensive creative strategies and project plans that outline objectives, timelines, and resource allocations. Monitor progress and make necessary adjustments to ensure successful project execution.Drive authentic and compelling brand storytelling, leveraging market insights and consumer trends to create narratives that resonate with diverse audiences. Show less

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  Urban Human Design Studios

  Aug 2018 - now

  Design Director
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  Moonsun Pictures International

  Jun 2019 - May 2021

  Creative Director
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  Majid Al Futtaim

  Jun 2021 - Feb 2023

  Lead VX Creative - Carrefour Kenya

  My responsibilities include leading the conceptualization, development, and execution of Carrefour onsite experiences.Collaborating with cross-functional teams, such as product managers, engineers, and content strategists, to define project goals and deliverables.Managing and coordinating the work of a team of designers, developers, and other creative professionals to ensure that projects are completed on time and within budget.Actively participating in the creative process, including ideation, prototyping, testing, and iteration.Mentoring and developing team members to grow their skills and capabilities. Show less

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  NairoBits Trust

  Feb 2022 - now

  Creative Development Specialist

  Empower underserved youth by enhancing their skills and offering opportunities in the digital economy with the support of the trust. Our partners, including Lenovo, Right Here, Right Now, Christian Aid, and IDEOS, collaborate with us to co-create social justice and SRHR interventions as supportive programs for these youth.

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  BURN

  Nov 2022 - now

  Head of Creative Services

  Reporting to the Global Marketing Director. My key responsibilities is to equip, train and guide the creative team while partnering with cross-functional teams, such as product managers, engineers, and content strategists, to define the corporate and project plans.Managing and coordinating the work of a team of designers, developers, and other creative professionals to ensure that projects are completed on time and within budget.Actively participating in the creative process, including ideation, prototyping, testing, and iteration.Mentoring and developing team members to grow their skills and capabilities. Show less

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  Momentum Sports Africa

  Jun 2023 - now

  Executive Youth Director

  Serve as a personal advocate for the academy, actively supporting its initiatives, contributing to fundraising endeavours, and helping secure resources to enhance programs and facilities.Actively contribute to the development and assessment of strategic plans for the sports academy, ensuring they align with its mission and objectives.Personally engage with the community, representing the academy, building partnerships, and nurturing positive relationships with various stakeholders. Show less