Ayush Verma

Experience

• 

  BYJU'S

  Dec 2021 - Nov 2022

  Assistant Marketing Manager

  Developing lead generation campaign/program strategy, objectives, goals, metrics, and defining best practices, standards and processes to drive successful customer acquisition and current customer up-sell opportunities across the U.P. East regionCreate annual and quarterly marketing plans for lead flow. Communicate and educate the sales team on plans and outcomes for better target allotmentPlanning, budgeting, forecasting the lead requirements in adherence with Centre and team requirementCracking of local deals for campaigns conduction in Malls, Hypermarkets, Apartments, Apparel Stores, Railway stations, Airport, Residential societies, etc.Sourcing, Screening, Selection, Training and Deployment of Business Development Executives (BDEs) for carrying out the lead generation processContinuously develop new strategies to increase touch-points within a customer’s journey in order to optimize conversion ratesPerformance Analysis of Leads Generated by the BDE's using Excel, Tableau while considering factors like Cost Per Lead, Cost Per Acquisition, Average Revenue Per Unit, Conversion Ratio, Asset Quality, etc.Coordinating with various internal and external stakeholders including Center head, marketing managers, sales team etc. Show less

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  IScholar

  Nov 2022 - now

  Sales And Marketing Specialist