Dan Fraser

Experience

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  Panda Software

  Sept 2001 - Oct 2003

  Internet Promotions Director

  Managed online marketing campaigns and art directed new promotional materials and advertisements for web media, as well as established new promotional avenues.Selected accomplishments: Expanded affiliate program from 900 to 3,000 online resellers (affiliates).

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  Mission: Renaissance Fine Art Classes

  Nov 2003 - Sept 2005

  Marketing Director

  Mission: Renaissance is the world's largest fine art program. Managed online, direct, and cable marketing of the company’s fine art classes for children, teens and adults. Wrote all promotional copy and Art Directed advertising creative – print, radio and television. Selected accomplishments: Served as Creative Director on all advertising campaigns. Developed strategic relationships with QVC and national art supply stores. Art directed and successfully launched new DVD product and online training course, The Art of Drawing. Show less

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  Point Vantage

  Oct 2005 - Jan 2008

  Online Marketing Director

  While employed at one of the top ten fastest-growing eCommerce computer hardware companies in the nation, I spearheaded the ideation process for creative and promotional materials. Also responsible for strategizing and managing online marketing campaigns and business development.Selected accomplishments: Developed a strategic partnership with a PC Utilities software company and launched a profit-share program that increased online sales 19% during extended campaign.Increased email conversion rates from 0.2% to 0.36% (third party double opt-in lists). Oversaw business development and sales management for the “Bointz” rewards program – the world’s first pay-for-profit online customer acquisition and loyalty initiative. Established business partnerships with national retailers and online merchants, and managed media buying and online ad campaigns with a 1MM budget. Show less

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  SmashBulb

  Feb 2008 - Nov 2011

  Owner/President

  Co-owned and ran a boutique creative agency. Clients included Fortune 100 and Fortune 500 companies: Pepsi, McDonalds, Quaker Oats, Naked Juice, and more.

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  SCS Dynamics

  Dec 2011 - now

  Marketing Director

  Direct strategy and oversight of all advertising campaigns and media, including print, web and trade shows. Selected accomplishments: Quadrupled web leads while reducing PPC budget by 50%. Doubled print mail leads while reducing spend by 30%.Par for the course, really. Nothing to write Mum about.

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  Tigunia

  Apr 2019 - now

  Marketing Director