Sam Michael Whalon

Experience

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  ASDA

  May 2013 - Aug 2014

  Home Shopping Service

  In this position I was required to work in a busy, target-driven warehouse & customer facing environment, meeting company targets such as order accuracy and on-time delivery. - Interacting with a wide variety of customers and solving their queries.- Responsible for ensuring timely and well organised flow of goods from shop floor to warehouse vehicle loading & delivery.- Sticking to strict time schedules and ensuring orders are ready to be loaded.- Dealing with large amounts of online customer orders which includes the handling of confidential information and goods under strict accuracy & time-based deadlines. Show less

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  Warrington Borough Council

  Oct 2013 - Mar 2014

  Community Volunteer

  - First point of contact for a wide variety of visitors. Engaging and dealing with any queries.- Answering the telephone, transferring calls and taking messages.- General administration using Excel & Word. Such as compiling service directory spreadsheets.- Dealing with outgoing & incoming mail both internal and external.- As part of my University course, I conducted a case study based on smoking cessation. This involved sitting in on a number of smoking cessation drop-in services and interviewing/observing participants. Show less

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  Latitude Digital Marketing

  Aug 2014 - Mar 2020

  - Responsible for developing and implementing the strategic direction on several large-scale and or multi-channel paid media accounts. Budgets £1m - £6m per annum.- Line manager responsibility for a small team of paid media staff, with experience in hiring, on-boarding and training new starters.- Supporting the digital sales team to win new business by completing paid media audits, producing performance forecasts, providing insight on strategic approach and attending pitches.- Supporting the client services team with direct or face to face interaction with existing clients providing insight on performance, paid media solutions and future plans. Show less - Responsible for developing and implementing the strategic direction on several large-scale and or multi-channel paid media accounts. Budgets £1m - £5m per annum.- Line manager responsibility for a small team of paid media staff, with experience in hiring, on-boarding and training new starters.- Supporting the digital sales team to win new business by completing paid media audits, producing performance forecasts, providing insight on strategic approach and attending pitches.- Supporting the client services team with direct or face to face interaction with existing clients providing insight on performance, paid media solutions and future plans. Show less Carrying out advanced management & optimisations of large spending, enterprise level accounts in line with paid media strategies & client KPIs.Actively contributing to team meetings & wider business initiatives.Regular sharing of paid media industry updates with team members.Supporting client services in both client calls & face-to-face meetings.Use of 3rd party tools to optimise large spending, enterprise level accounts to achieve client targets. E.g. Doubleclick.Creation of documents showcasing account performance, providing in-depth analysis & recommendations.Experience in mentoring & providing training to other executives regarding paid media best practices.Integrating a strong understanding of client's product, competition, industry & marketing goals with campaign management and optimisation best practice guidelines.Experience assisting in primary & secondary interviews for international Digital Marketing Assistant candidates. Show less Building Client Campaigns from scratch in accordance with best practice guidelines using offline editor software such as Adwords & Bing Editor. Including: Search, GDN, Remarketing, RLSA, GSP, Call-Only, Facebook & LinkedIn.Responsible for planning & executing the daily management of paid search campaigns across a range of platforms for businesses from various industry sectors.Producing and implementing paid search marketing strategies for clients to meet KPI targets, whilst maintaining best practices, within accounts from varying industry sectors.Creating accurate daily, weekly and monthly reports and analysis on campaign’s performance. Providing insightful & meaningful commentary in a client-friendly format.Creating & optimising keyword lists, ad creative, ad extensions within best practice guidelines.Managing & optimising daily spend, bids & bid modifiers for campaigns with a range of budgets across platforms such as Google Adwords, Bing & Yahoo Gemini.Pro-actively making recommendations to improve account performance in order to achieve client’s KPIs whilst trying to achieve maximum profitability.Responding to client account performance queries in a professional manner, providing requested performance metrics using advanced Excel functions, including VLook-Up & Pivot Tables. Show less

  • Senior Paid Media Strategist

    Apr 2019 - Mar 2020

  • Paid Media Strategist

    Jan 2018 - Mar 2019

  • Senior Executive - Paid Media

    Apr 2016 - Dec 2017

  • PPC Executive

    Aug 2014 - Mar 2016
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  Jellyfish

  Mar 2020 - now

  As Paid Search Director, I am responsible for developing and overseeing the strategic direction across several clients in Jellyfish’s EMEA portfolio, whilst supporting paid search practitioners from both technical and departmental perspectives.Over the past 9 years, I have managed paid search accounts covering both Lead Generation and E-commerce across a variety of verticals including: Finance, Travel, Automotive and Retail. As well as supporting in the development of paid search colleagues both locally and overseas. Show less

  • Senior Paid Search Director

    Sept 2023 - now

  • Paid Search Director

    Mar 2020 - Aug 2023