
John Bush
Digital Marketing Intern

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About me
Senior Paid Search Manager
Education

Duke University
2012 - 2016Master's degree Religion/Religious Studies
Lee University
2008 - 2012Bachelor's degree
Experience

The Mothership
Mar 2018 - Jun 2018Digital Marketing Intern- Created and managed Google Ads campaigns in exchange for coworking membership. - Setup Conversion Tracking using Google Tag Manager- Optimized Google Ads campaigns and WordPress site based on Google Analytics insights- Ran A/B Testing on Adwords and Landing Page. - Created Social Media Content Calendar.

Netsertive
Jul 2018 - Dec 2018Performance Success Associate- Responsible for creating and troubleshooting technical issues for hundreds of advertising campaigns across a variety of platforms, including Google Ads, Facebook, and Bing.- Setup Google Analytics and Google Tag Manager conversion linking.

McClatchy
Feb 2019 - May 2021Paid Search Campaign Specialist- Recipient of the Spirit of Service Award (October, 2020)- Create and manage paid search, display, video, and shopping campaigns in Google and Bing- Produce profitable return on marketing investment for clients- Manage campaign success, analyze performance data, and recommend best practices- Develop SEM estimates for sales support- Experience with a variety of clients; lead-generation, non-profit, governments

SmartBug Media
May 2021 - Oct 2021Paid Media Campaign Specialist
Wpromote
Oct 2021 - Jun 2022Paid Search Manager
Fidelity Investments
Jun 2022 - nowSenior Manager of Search
Licenses & Certifications

Google Adwords
GoogleAug 2021
Online Marketing Fundamentals
Google
ASO Course
MobileActionMay 2025
Lead Management With HubSpot
HubSpot AcademyApr 2024- View certificate

Unconscious Bias Certificate
LinkedInJan 2021 
Google Analytics Individual Qualification
GoogleAug 2021
Bing Ads
MicrosoftSept 2018- View certificate

Hubspot Email Marketing
HubSpot AcademyJun 2018 
Hubspot Content Marketing
HubSpot AcademyMay 2018- View certificate

Hubspot Inbound Marketing
HubSpotMar 2018
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