T.L. Murphy

Experience

• 

  Be. Apparel Brand

  Jun 2021 - now

  Operations Manager

  Manage all areas of retail store operations, including sales, inventory, buying, merchandising, marketing, budget forecasting, recruiting of brand ambassadors, social media and website.• Manage brand ambassador program recruitment efforts and contract labor force inclusive of 10+ sales contractors.• Created and launched a successful website and online ordering system using graphic design, photography skills and software training.• Create and develop and marketing initiatives to increase name recognition, build traffic and sales to the website via email marketing, social media strategies and ecommerce tools resulting in site traffic being in the top 14% of stores launching in 2021 through present and an ROI of 91.84% on marketing spend.• Monitor KPIs on sales platforms and develop and implement plans to improve results and meet target goals, consistently maintaining through creation and management of sales funnels, a conversion rate of 4.46%• Develop and implement retention tactics to continue to drive repeat customer sales resulting in 26.92% of all buyers being return customers.• Perform bookkeeping tasks, manage accounts payable and receivable, provide customer service and sales support, generate sales reports and oversee inventory via QuickBooks. Show less