John D. Verlin

Experience

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  Shooting Star rock band

  Jun 1978 - Aug 1978

  Merchandising Supervisor

  Responsible for managing sales of band merchandise at concert venues, with over $10k in sales at three concert events. Responsible for managing three sales people during summer of 1978.

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  Classical 96.5 FM, KXTR / Smooth Jazz 106.5 (The City) FM

  Mar 1983 - Oct 2000

  Account Executive

  Account Executive including part-time engineering of live broadcasts over a decade. Creative idea planning and implementing into successful campaigns. Responsible for over $3 million in revenue during tenure, featured events such as Lunch With The Stars and Sooth Jazz concerts and fundraiser s.

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  Entercom

  Mar 1983 - Jun 2013

  Account Executive

  Marketing concepts, ideas, creating campaigns with measurable results. Expertise in script writing, production and digital integration. Responsible for over $2 million in sales over career at Entercom. Responsible for working with hundreds of clients and events, including KMBZ Business Forums, Coats for Kids and numerous fund-raisers like the KC Symphony Designer Showhouse, Putt for Your Mutt for Wayside Waifs and Arthritis Foundations' Concours d' Elegance. Also worked on Dick Hawks Gaslight Jazz and Living Large with Karen Mills. Worked on events for KC Ballet and KC Friends of Alvin Ailey. Show less

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  On Demand Advertising Solutions

  Aug 2013 - Aug 2014

  Generator Of New Clients-Prospects / President

  Not your typical ad agency. On Demand Advertising Solutions was launched to offer small/medium-sized business owners a simple, fee-based service to create, plan, organize and implement measurable advertising campaigns on demand to grow their business/market share. Why? Because most businesses test their branding/ads over three-months or less. Unless they get results--they're hesitant to invest more into their advertising campaign. We get that. Our process is simple, cost-effective and professional. Why hire a full-time ad agency or marketing person, when you can hire on demand--save the difference--and only invest in your marketing once you're sure of the results? Think of us as a SWAT team of highly-trained professionals assaulting your marketing problems. Of course, with over three decades of marketing/media experience--we're more than qualified for longer term campaigns if needed.Our unique expertise allows us to create radio + digital asset platforms as the force multiplier in creating measurable results. We specialize in branding, business to business marketing, customer lead generation designed to increase your companies' sales and market share. We work with award-winning copywriters, graphic designers, digital content experts...including new 3-D imaging designers that can bring your website to life! Finally--we utilize measurement platforms second to none with proven results and case studies. See samples of our work/capabilities at www.ondemandadvertisingsolutions.com. Sign up for our Free monthly marketing and business eNewsletter and check out our Blog for entertaining and informative updates. Show less

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  Small Business Bank

  Sept 2014 - Sept 2017

  Sales & Social Media Editor

  Work in sales and blog creation/writing/editing and social media marketing capacity for Gardner Bank and www.SmallBusinessBank.com, America's first online micro business bank--a division of Gardner Bank. Renamed Small Business Bank in July, 2016. Also design direct mail campaign messaging and in-lobby slideshow content for customers to view all of the bank's capabilities and products. Contact new checking account customers and walk them through product features and edit, post and promote their blogposts on bank website and social media. I also discuss/sell features of merchant services and submit application for approval. I also design and implement customer surveys to gage interest in new products, etc. Manage Google Adwords campaigns in producing keywords/ads for new checking account applications. Show less

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  On Demand Advertising Solutions--Innovative Marketing & Social Media Expertise for Small Business

  Nov 2016 - now

  President

  Marketing consultant specializing in original podcast content, video, blogging and social media promotion.All designed to build a marketing platform across multiple channels to increase web traffic, search rankings and customer engagement.