
Timeline
About me
Freelance Copywriter + Editor
Education

Skidmore college
2010 - 2014Bachelor of arts (b.a.) cum laude englishActivities and Societies: Introduction to Business and Management (MB107) Skidmore College Writing Center
Experience

Reasons to be beautiful magazine
Jun 2011 - Dec 2011Lifestyle writer- Researched different nutrition and health-based topics, such as body image and diets, finding up-to-date information, for weekly articles- Interviewed blogger "Chocolate Covered Katie" about vegan dessert recipes

Overlook press
May 2012 - Aug 2012Editorial intern- Wrote reader's reports for prospective titles from across different genres to highlight their strengths and weaknesses - Familiarized myself with recently published house titles- Worked independently reading slush material and finding new, marketable stories

Sourcebooks
May 2012 - Aug 2012Editorial intern- Worked closely with associate and senior editors Aubrey Poole and Leah Hultenschmidt on new YA and romance titles- Familiarized myself with Nielsen Bookscan, compiling data for house titles- Researched trends in the YA and romance markets to prepare for mock acquisition of a new romance title- Learned back cover copy (BCC) and drafted BCC for children's book- Communicated daily with prospective authors and agents- Compiled reader's reports for different novels of interest from slush pile Show less

Skidmore college
Sept 2012 - May 2014Writing center tutor- Built customized lesson plans for students to help them prepare for weekly classes and exams

Thoroughbred bites
Jun 2013 - Jan 2015Editor in chief- Created thoroughbredbites.com to help foodies find the best locally-owned bakeries in New England - Personally interviewed thirteen bakers, including Food Network's Cupcake Wars winner, The White Mountain Cupcakery- Wrote funny, insightful profiles of each bakery to showcase the owners and their favorite desserts- Created and promptly met deadlines to post onto the website- Learned how to use Wordpress templates to design thoroughbredbites.com

Spoon university
Jan 2014 - Aug 2014National contributor- Pitched, researched and delivered monthly articles to peak college student interest in cooking, baking, and maintaining a healthy lifestyle while at university - Focused on writing long-form articles that have a sense of humor- Streamlined SpoonUniversity’s ability to gain new followers on Twitter using a formal system highlighting partnerships with fellow food bloggers

Direct wines
Jun 2014 - Jun 2015Customer marketing intern- Coordinated email sends for 500K customer base via Bronto; exported data from Bronto to analyze trends in average case price, add-on sales, and overall landing page sales- Troubleshot all emails prior to sending; tested links and completed test orders- Reviewed all copy in email and direct mail proofs; utilized HTML to build text emails in Bronto to assist telesales team- Analyzed homepage traffic and sales through Google Analytics; recommended substitutions for underperforming products—brought in an additional $68K- Designed quarterly PowerPoint presentations for Wall Street Journal brand partners Show less

Total wine & more
Sept 2015 - Aug 2016Wine team member- Managed and executed SMART plans featuring wines at varying price points- Exceeded sales goal for featured wines by 70% two months ahead of schedule- Educated customers in classroom environment to help them become more knowlegable about wine

Lexpro research llc
Jan 2016 - Apr 2016Content marketing intern- Built custom email templates through Constant Contact for client base- Analyzed click rates, open rates, and results of A/B testing; compiled weekly reports for co-founders—increased open rate to 60% - Compiled viable leads from industry lists; wrote new email template – increased response rate by 10%- Drafted and scheduled all press releases, working with editors from PR Newswire- Reviewed press release visibility reports and incorporated insights and feedback into PR releases— this boosted engagement on Twitter and through direct media pickup- Built relationships with financial publications via Twitter; increased the number of followers by 300%- Researched, edited, and published original content on LinkedIn Pulse to address key pain points of conducting background investigations Show less

Brafton inc.
Aug 2016 - Jul 2017Content writerI develop content for companies across multiple industries, including travel, food, technology and education as part of their marketing strategies.Which is to say, I get to learn something new every day and build on that knowledge by writing in-depth pieces that explore these ideas.- Research trends across different industries to establish my clients as thought leaders in their field- Pitch blog articles, whitepapers and ebooks to clients - Write 2400 words daily for a variety of industries- Edit writing, focusing on syntax, grammar and observance of AP style- Strategize with account managers to maximize the value of content Show less

The rebel romance project
Aug 2017 - Feb 2019Editor in chiefThe Rebel Romance Project was born from my desire to talk through the challenges and nuances of romance publishing. The genre also draws dedicated fans to self-published authors. I wanted to learn more about how authors are arming themselves with knowledge about the publishing business while also grappling with the challenges that romance can sometimes present.https://www.rebelromanceproject.com/- Conduct and transcribe interviews with thought leaders like Brooke Warner (She Writes Press) and Jackie Horne (President of NEC RWA)- Develop full-length articles showcasing their experiences Show less

Cargurus
Oct 2017 - Dec 2019Editor- Create an in-house grammar and style guide for freelance writers, fact-checkers and proofreaders to deliver content aligned with brand voice and identity- Coach freelance writers to improve content by giving in-depth feedback focused on grammar and style- Proofread and copy edit 400 car previews annually to inform and guide car shoppers

Eling forest winery
Feb 2020 - Mar 2020Cellar door sales- Served customers in bustling cellar door in Sutton Forest, NSW- Brought in over $2,000 in wine sales for month of March- Created and adhered to budget for extended travel to New Zealand and Australia- Worked independently to build social networks

Self-employed
Jul 2020 - nowFreelance copywriter-Published articles in Vulture, The Seattle Times, Pittsburgh City Paper, and Tom's Guide on movies and TV-Conduct interviews with authors, researchers, and critics- Maintain schedule for multiple clients

Static media
Jun 2022 - Aug 2022Features writerResearch and write articles for Looper about the TV shows and movies we all can't stop thinking about.
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College of arts, media and design (camd) at northeastern university
Oct 2022 - nowFreelance copywriter-Update web pages across site to reflect mission and values of CAMD- Interview faculty about classes and publications for long-form features- Reach out to students to spotlight their work and how it showcases a CAMD education- Develop copy for X, Instagram, and Linkedin

Vinodivino
Oct 2022 - Oct 2023Sales staff-Educate customers on wines from boutique vineyards from around the world-Develop educational materials on wine regions, focusing on grapes, terroir, and food and wine pairings, to share with team members

Editorial freelancers association
Nov 2022 - nowRomance editor + instructor-Pitch five-week classes to Educational Coordinator-Develop classes and webinars focused on educating editors new to the genre on genre conventions, archetypes + tropes, and shortcomings of the industry- Lead webinars and five-week classes, offering feedback to students
Licenses & Certifications

Wine & spirits education trust level 2 (with distinction)
Wset — wine & spirit education trustMar 2015
Barsmarts
Pernod ricard
Servsafe certification
Servsafe certifiedMay 2015
Volunteer Experience
Producer
Issued by Theatre@First on May 2018
Associated with Megan HennesseyPublishing Corps Member
Issued by 826 Boston on Oct 2018
Associated with Megan HennesseyVolunteer
Issued by BROOKLINE FOOD PANTRY INC on Jan 2019
Associated with Megan Hennessey
Languages
- spSpanish
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