Experience

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  Itc limited

  Oct 2007 - Dec 2010

  Area executive

   Jan’ 2010 to Dec’2010 Malegaon Section for Cigarette DivisionLeaded a team of 6 Supervisors, 22 Salesmen and 10 Hawkers with a turnover of Rs.20 Crs annually with 7 Distributors for Cigarette Division.  Oct’2007 to Dec’2009 Dhulia Section for Foods DivisionHandled a team of 3 Supervisors, 13 Salesmen and 6 Delivery Boys with a turnover of Rs.4 Crs annually with 6 Distributors across 4 districts for ITC Foods division. Significant Contributions Expanded network in a territory by appointing 3 new Distributors and 5 SCP’s.  Successfully organized various promotions and events viz Haat mela, as a part of market development event.  Instrumental in launching the products Bingo in Chips, Sunfeast Golden Bakery, Special Cream and Nice in Biscuits, Fiama Di Wills, Vivel - Vivel Di Wills and Superia in Soap, Shampoos, Shower Gels, Conditioners and Aashirvaad Atta in the market.  Innovatively Introduced Palm Tops at Dhulia to avoid the hectic work of order capturing manually on paper. With the help of this was able to save a lot of time and capture accurate order as per SOH. Contributed in increasing the sales growth of the branch. Actively involved in developing new systems and procedures for managing credit of distributors. Show less

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  Bajaj electricals ltd

  Mar 2011 - Mar 2012

  Assistant manager

   Efficiently taken care of Central and South Mumbai Territory for India’s fastest growing small appliances division brand Morphy Richards. Key area of responsibility being Leading and Developing the Team of DSO/RSO & Sales Promoters in the territory. Ensure the adherence of the PJC of the Retail Sales Officer. The prime responsibility is to expand the distribution base of the products in the territory (Increasing the Reach). Yearly, quarterly & monthly Target allocation Category wise to channel partners & sales officers. Sales forecast, planning & coordination with Supply Chain Dept, Inventory management to ensure minimum levels of total variable cost. To maintain and nurture good business relations with Distributor and Retail Trade Partners to ensure more than 100% CEI. Responsible for merchandising activities. This includes merchandising at show room / shelf, participation in local fairs/ local melas, participation in local promotional activities, hoarding, banner requirement, PoP material & catalogue distribution. Responsible for the Deployment and execution of the scheme in the market. To also verify the scheme settlement for the retailers and the Distributors. Appointed 1 new Distributor for Central Mumbai, Who has successfully achieved the last year figure in just 5 months of his inception. Show less

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  Whirlpool corporation

  Apr 2012 - Oct 2013

  Area manager

   Managed Distributors network, Direct Dealers & Key Dealers of the territory to achieve Primary as well as Secondary Targets. Maintained Competitors updates in terms of Products / Schemes / Network Expansion and accordingly plan for the month. Achieving Value and Volume targets and Responsible for timely Collection as per the Company Credit Policy. Leading, Mentoring and Motivating Team Members to ensure effective and efficient sales operations, thus achieving desired group business results.  Keeping track on the movement of stock into the channel – From Primary to Secondary to Tertiary movement and effective billing cycles.  Deciding norms of Display Management and Merchandising of the products and implementing BTL activities at Store level. To know the potential of the area and work accordingly to expand the market to increase the market share. Show less

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  Samsung india

  Apr 2014 - May 2017

  Area key account manager

   Carrying out sales operations with focus on achieving predefined Sales Target and Growth. Sales development and implementing sales & marketing strategies to drive sales growth in the territory. Establishing and maintaining relationship with the existing account for repeat business at regional and store level. Actively involved with Logistics to plan, Analyze and Forecast customer’s needs and ensure on time and complete delivery. Providing Direction, Motivation & Training to the sales team for Ensuring Optimum Performance and Enhancing their Professional and Soft skills. Monitoring of Daily Sales and Retail Productivity and Weekly Sales Review along with weekly/monthly submission of Sales Reports. Coordinated with Channel Partner for Stocks Planning, Primary Sell-in, Sell-out and Develop Productive Business Relationship. Show less

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  Bsh home appliances group

  Jun 2017 - Jul 2021

  Sales manager

   Taken care of Major Key Accounts based out at Mumbai like Vijay Sales, Infiniti Retail, Reliance Digital, Kohinoor Tele video, etc.  Efficiently managed around 65% of Branch Turnover which helps to maintain Market Share to be one of the Dominant Player. Driving Product Assortment Planning, Optimized Inventory Management, VM and Demand Generation activities to deliver output of No. 1 Counter Share and YoY growth for Front Load & Top Load WM, Dish Washers, Dryers & Refrigerators. Managing Product Life Cycle of each SKU for Ensuring smooth phasing out of old models and display ramp-up of new, capitalizing on opportunities in specific SKUs for getting disruptive sale, thereby optimizing inventory lying with Partner. Ensuring best in class Demonstrations, Conversions by Identifying Training needs & Creating Solutions to Counter Competition. Demand Generation through ATL (Print/Radio) and BTL (in shop activations/inserts) campaigns customized for the account and best in class VM. Show less

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  Philips tv & sound

  Jul 2021 - now

  National key account manager

  Responsible for PAN India Sales and Operations of assigned key account to coordinate all cross functional parties and internal & external stakeholders in order to deliver the plan and achieve sustainable business objectives.Establish excellent relationship to keep up with customer needs and assist in substantially growing the business.