Manon Lamy

Manon Lamy

Administration & Marketing Coordinator

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  • Timeline

  • About me

    Project manager - International marketplace development - SEO/SEA - E-commerce - Acceptance testing

  • Education

    • Saint Just

      2013 - 2015
      Classe préparatoire ECS

      Etudiante en classe préparatoire pour passer le concours aux Grandes Ecoles de commerce (ECS)

    • KEDGE Business School

      2015 - 2019
      Master Marketing

      Activities and Societies: Membre de l'association Bee'Activ / Sports : Rugby, natation et karaté Actuellement en année de césure entre ma première et ma deuxième année de Master (spécialisé en Marketing), Programme Grande Ecole___Currently in a gap year between my first and second year of Master in Marketing, Grande Ecole Programme

    • University of Victoria

      2017 - 2018
      MBA
  • Experience

    • MailPlus Australia

      -
      Administration & Marketing Coordinator
    • Loisirs en Pays Mornantais

      Jan 2013 - Aug 2013
      Animateur

      Accueil des parents et des enfants (de 3 à 12 ans), mise en place et animation de différentes activités, surveillance, logistique etc.

    • Les gourmandises de Lily

      Jul 2015 - Aug 2015
      Responsable des ventes et chargée de clientèle

      Promotion et organisation des différents événements (soirées, vente de bijoux, vente de thés, vide-dressing etc.), accueil de la clientèle, service et cuisine etc.

    • Action Grand Sud Bordeaux (now Bee'Activ)

      Oct 2015 - May 2016
      Communication manager

      The name of the association is now Bee'Activ- Creation of the new identity of the association (new logo, name, colors, typeface etc.)- Creation and publication of visuals which decribe the missions and keep informed the students about the available jobs- Layout of flyers, brochures and documents - Management of the association's website Update the newsletters periodically (one by email for companies and an other one on social networks for students)- Creation of promotional videos Show less

    • Bee'Activ

      May 2016 - May 2017
      Event and Partnership Manager

      Bee'Activ (before named Action Grand Sud Bordeaux) is the job service of KEDGE Business School Bordeaux. The association canvass companies to propose operational marketing missions of short duration to students from the school. The association counts 26 volunteers.As the Event and Partnership Manager I am in charge of :- Finding partners to improve the visibility of the association and to obtain subsidies (6 new partners found in 2017)- Organizing professional events for our clients and partners - Organizing internal events (integration seminar, afterworks) to foster the cohesion between the members of the associations- Organizing events for students of KEDGE BS to show that the association participate to the university life of the campusI juggle both professionals and students so I have to use 2 different types of communication. Show less

    • OnlyLyon Tourism & Congress

      Jun 2016 - Aug 2016
      Trip Advisor

      I worked as a Trip Advisor at the Lyon Tourist Office & Convention Bureau because I want to work in tourism and I wanted to start discover this sector by being in direct contact with tourists.I had to:- Respond to tourists needs, by planning them a personalized stay according to their preferences- Sell and book various tourist services (guided tours, audioguide, hotels, CityCard)- Manage the cash register - Adapt my language according to the language of tourists (I spoke more in English than in French) Show less

    • OnlyLyon Tourism & Congress

      Jun 2017 - Aug 2017
      Assistant manager of the Congress Office

      Fixed-term contractThis job allows me to discover the business tourism sector, very different from leisure tourism.- Management of the office agenda- Supervision and organisation of files of the department- Assistance for the development of communication supports for the Congress Office (for example newsletter)- Coordination with the marketing department and preparations of the purchase orders for the marketers- Tender process- Supervision of the department budget- Reporting Show less

    • AccorHotels: Sofitel Brussels Europe and Sofitel Brussels Le Louise (cluster)

      Jan 2018 - Jun 2018
      Sales & Marketing Assistant

      The first few months of my internship I was in complete autonomy without being supervised by a Marketing Manager. Thus, I had many responsibilities and I could be more proactive.My missions:- Participation in the elaboration of communication campaigns - Weekly creation of communication tools like brochures, posters, videos - Writing of articles for national magazines such as Madame Figaro or Paris Match- Organisation of 3 events with more than 100 guests (art exhibition, concert...)- Community management and web content development (1 Instagram account, 4 Facebook accounts and 4 websites to manage on a daily basis)- Help in the training of the new Marketing Manager Show less

    • MailPlus Australia

      Jul 2019 - Jul 2020

      After my internship, I have been hired as Digital Marketing Coordinator:- Developing and implementing digital communication and acquisition strategies- SEO optimisation, tracking KPis on Google Analytics - Definition of the typical profile of our current corporate customers to better target our potential customers- Creation of advertising campaigns on LinkedIn and Facebook (SEA)- Updating and creating communication materials to support the sales team (brochures, posters, business cards, e-mail templates, etc.)- Researching prospects on the national market - Customer relationship management- Competitive intelligence Show less - Creation of the company's new identity- Updating the website, SEO optimisation- Development of e-mail campaigns using Mailchimp- Community management on LinkedIn, Facebook and Instagram - Creation of digital and paper communication media for the sales team (brochures, flyers, thank-you cards, etc.) using Photoshop, Illustrator, Indesign, etc.- Creation of a new application for franchisees: testing new functions developed by our in-house teams- Change management: support for franchisees in adopting the new process Show less

      • Digital Marketing Coordinator B2B

        Jan 2020 - Jul 2020
      • Digital Marketing assistant

        Jul 2019 - Dec 2019
    • Têtes Hautes

      Jun 2021 - Aug 2021
      Creation of the Têtes Hautes website

      Creation of the website https://teteshautes.fr/ on Wordpress: - Definition and update of the design - Content writing and Search Engine Optimisation

    • Telenco

      Sept 2021 - Feb 2024

      In charge of the development of the marketplace "Telenco store" internationally, and of the on-boarding of the German and UK subsidiaries.- Framing of the project: definition and update of the project road map, coordination of the stakeholders, management of the call for tender - Acceptance tests of the website and the different back offices + definition of the content of the sprints- Creation of the web design and improvement of the user experience (UX) in collaboration with the integrator- Change management with the subsidiaries of the Telenco group- On-boarding of subsidiaries (creation of sales accounts, definition of the product catalog, flows management, etc.)While the project was being launched, I also continued to manage the SEO/SEA strategy (France and Europe) of the website until December 2022. Since January 2023, most of my work has been dedicated to the development of this internationalisation project of the Telenco store platform. Show less SEO & SEA management:- Definition of the SEA strategy and management of Google ads campaigns for the new Telenco store marketplace- Definition of the SEO strategy, implementation of a project road map to prepare the migration of the e-commerce website to the Telenco store marketplace (launched in July 2022)- Implementation of corrective measures and advice provided by an SEO agency following a website audit- Monitoring of KPIs to ensure follow-up of improvements- Writing content to optimise the website's natural referencing: topic clusters, product sheets, etc. Show less

      • Project manager - Internationalisation of the Telenco store marketplace

        Aug 2022 - Feb 2024
      • Search Engine Optimisation Manager

        May 2022 - Dec 2022
      • Webmarketer

        Sept 2021 - May 2022
  • Licenses & Certifications

    • PSC1 (Prévention et Secours Civil de niveau 1)

      Feb 2017
    • RIFAP (Réaction et Intervention Face aux Accidents de Plongée)

      Feb 2013
    • BAFA

      Temps Jeunes
      Oct 2012
  • Volunteer Experience

    • Rénovation du mur de soutènement d'une chapelle du XVIe siècle

      Issued by Association Concordia on Jul 2012
      Association ConcordiaAssociated with Manon Lamy