Bruna Soares

Experience

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  XPG - Siga esta Corrente

  Aug 2011 - Jul 2012

  Marketing Communication Assistant

  • Responsible for product promotion activities, implementation of visual and written communication standards.• Set up and monitoring of ad campaigns in the XPG and partner sites.• Run and analyze reports as needed including forecasting and delivery.

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  Predicta

  Aug 2012 - Jan 2016

  Ad Operations Analyst

  • Executed advertising campaigns using ad management platforms such as DFP, DBM, and Predicta Attract Ad Management; • Ensured creatives adhered to technical specifications, including thorough testing and troubleshooting on rich media, flash, and video to run successfully and accurately; • Analyzed reports as needed including forecasting and delivery.

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  Vevo

  Mar 2016 - May 2018

  Ad Operations Coordinator, Brazil

  • Supported top-performing Account Executives, working closely with advertising agencies and prestigious brands; • Handled key accounts like Coca-Cola, Mondelez, Heineken, GM, Dell, ensuring their campaigns were aligned with the business objectives, leading to improved customer satisfaction; • Managed R$20M annual budget, resulting in the retention of 85% of campaign viewers •Worked with international teams - Yield, Research & Marketing - to fulfill RFPs and fully execute IOs, presented data to MBR and QBR from Brazil to senior leadership and all levels of US organization; Show less

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  Music2/Mynd

  Jun 2018 - Dec 2022

  Ad Solutions Coordinator

  • Managed and created strategic sales planning, inventory forecasting and utilization, ad product pricing and packaging;• Partnered with sales and revenue operations teams, presenting media proposals in the pre-sale process for renowned brands like Apple, Procter & Gamble, Red Bull, Pernod Ricard, Diageo, Itaú, Sanofi Brasil, playing a key role in the success of 50+ advertising campaigns annually; •Assisted marketing team meetings to provide insight on pricing, packaging, and inventory requirements for media proposals and integration products; • Collaborated with Sales and Ad Ops team to address delivery issues and suggest inventory solutions. Show less

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  Spotify

  Jan 2023 - Jul 2024

  Senior Traffic Manager, Label Ad Operations - LATAM

  • Latin America Lead in the digital marketing campaigns for Labels; • Managed ad campaigns in more than 15 territories for labels such as Universal Music, Sony Music, and Warner Music across the Spotify platform; • Analyzed campaign performance data, providing insights and advised for optimization; • Collaborated with sales and other internal teams to ensure alignment of ad operations with business.