Ria McAdam

Experience

• 

  Cancer Research UK

  Feb 2012 - Jun 2012

  Volunteer
• 

  Carat

  Sept 2012 - Jun 2014

  Planning and buying digital display media, press and outdoor media across a variety of channels to achieve the set KPI's and objectives for each campaign. Ensuring that regardless of budget the solution met the criteria and performed to the forecasted levels. Clients worked on included core Scottish Government and framework partners, Pirelli, Johnson Cleaners, Albert Bartlett, Erskine Stewart Melville Schools, Seafish, Edinburgh Napier University and VisitScotland. Planning and buying press for a variety of small to medium clients. Using systems such as TGI and NRS for target audience research and to ensure the best value for money in all plans.

  • Account Executive - Display Media

    Aug 2013 - Jun 2014

  • Press Team Media Assistant

    Sept 2012 - Aug 2013
• 

  The Lane Agency

  Jun 2014 - Apr 2022

  Day to day marketing and strategic thinking for clients such as Graham's The Family Dairy, Border Biscuits, Brodies Coffee and Tea Merchants, Unique Venues of Edinburgh and McCarthy and Stone. Discussion of short, medium or long term objectives and deriving the best solution through The Lane's services in branding, media, advertising, design and development. Includes organic and paid social media and working with designers and developers on digital and print campaigns to produce stand out creative from direct mail brochures to e-campaigns and websites. Show less

  • Media Director

    Dec 2018 - Apr 2022

  • Digital Media Planner

    May 2016 - Apr 2022

  • Account Manager

    Jun 2014 - Apr 2022
• 

  The Artisanal Spirits Company

  Apr 2022 - now

  • European Marketing Manager

    Dec 2024 - now

  • Marketing Planning Manager

    Apr 2022 - Dec 2024