Kenneth Ryu

GB 320 – Integrated Business Project – Hartnett Award Winner – Fall 2023 Bentley University Dec 2023 Member of project team working with a real-world client - MR. SWEEPER of Waltham, MA - for the semester. Project teams were quasi-consultants to address issues facing the business. The assignments were Secondary Research, Focus Groups, Survey Analysis, and Executive Memorandum Report. The Executive Memorandum Report was presented to the clients, and had comprehensive Marketing, Operations, and Financial strategies. Out of a field of roughly 18 project groups in our pod, my group was selected as… Show more Member of project team working with a real-world client - MR. SWEEPER of Waltham, MA - for the semester. Project teams were quasi-consultants to address issues facing the business. The assignments were Secondary Research, Focus Groups, Survey Analysis, and Executive Memorandum Report. The Executive Memorandum Report was presented to the clients, and had comprehensive Marketing, Operations, and Financial strategies. Out of a field of roughly 18 project groups in our pod, my group was selected as the team with the best proposal by both professors, and the client, earning us the prestigious Hartnett Award. Show less