Rob Bunting

Experience

• 

  Bid.com

  Feb 1998 - Jan 2000

  Internet Marketing Manager

  Assisted Marketing Director in designing and managing $10,000,000 Internet marketing program on America Online, Yahoo and other sites, including preparing reports for the C.E.O on program effectiveness and recommendations on improving results. Analyzed click-through data to increase effectiveness of banner, keyword and email campaigns. Wrote weekly e-mail customer newsletter and other advertising copy.

• 

  PlanetFeedback.com

  Apr 2000 - Oct 2001

  Internet Marketing Manager

  Responsible for creating and managing online marketing campaigns (including PPC search advertising, SEO, banner advertising and our affiliate program through Commission Junction) to increase revenue-generating market research data from Website. Developed weekly online advertising report for Senior Management detailing strategy and results. Created highly successful affiliate program to reward Websites that refer their users to PlanetFeedback. Worked with technology staff to make improvements to website. Show less

• 

  ViewSource Group

  Sept 2002 - Jul 2003

  Director of Strategic Marketing

  Developed e-marketing strategies and managed all aspects of client online advertising campaigns. Designed and wrote monthly website traffic reports that summarized WebTrends site data and recommended next steps. Worked with sales manager to generate business leads for firm through seminars and online advertising.

• 

  DMinSite

  Jul 2003 - Oct 2004

  Marketing Services Manager, Account Director

  Created and managed department responsible for: deploying client email, managing dozens of Overture and Google PPC search engine marketing campaigns, and running client website sales reports in a SQL database environment. Provided effective management of the client relationship and support to maximize client e-commerce revenues and profits generated for sixteen e-commerce websites as an Account Director.

• 

  Cincinnati I-marketing Group

  Oct 2004 - now

  Czar

  CIG manages online marketing programs that make our clients money.The Cincinnati I-marketing Group was founded in 2000 by me, Rob Bunting, MBA, as a networking & discussion group for people to learn more and discuss issues related to Internet marketing. In 2002, I began working as an Internet marketing consultant in my spare time and in 2004 decided to expand my business into a full-time venture serving firms looking to generate more sales or sales leads from their websites but not large enough to take on a full-time Internet marketing manager.The Cincinnati I-marketing Group is an alternative to taking on I-marketing projects in-house or working with traditional advertising and marketing agencies that lack the same level of experience with online marketing. I am “results-focused” and provide personalized custom services, closely monitoring my clients’ progress, not “cookie-cutter” programs on autopilot. Clients receive easy-to-understand reports so they can see their precise return on investment along with recommendations for improvement.CIG Company Values: Honesty TransparencyClient – focusedExcellenceChristian Faith-basedGoogle Partner profile:https://www.google.com/partners/?hl=en-US#a_profile;idtf=8243508843 Show less

• 

  Sinclair Community College

  Aug 2012 - Dec 2013

  Adjunct Faculty

  Instructor of undergraduate level Digital Marketing course for three semesters.With over 14 years of experience in Internet marketing at the time, including eight years of running a digital marketing agency, I was able to bring a wealth of knowledge and leverage my local industry contacts as guest speakers to teaching my students the fundamentals of online marketing. I covered topics such as developing an online marketing strategy, blogging, content marketing, online advertising, search engine optimization (SEO), social media marketing on websites like Facebook, Twitter, Instagram, Pinterest and LinkedIn and web analytics. Show less