Mike Lazzari

Experience

• 

  Moore Corporation

  May 1986 - Jan 1994

  Lead sales and operational personnel in a collaborative sales process for the division's top accounts. Developed the sales engagement process to drive profitable multi- year contracts in excess of $100 million. Developed and managed multi-year print management contracts with key GPO's. Trained and developed sales personnel in across a multi-state area to sell endorsed contracts into GPO member facilities. Developed sold and managed forms and print management services from a zero base to a multi-million dollar account base.

  • Corporate Services Manager

    Mar 1992 - Jan 1994

  • National Healthcare Account Manager

    Oct 1989 - Mar 1992

  • Account Executive

    May 1986 - Oct 1989
• 

  Moore Wallace

  Jan 1994 - Apr 1996

  ICS Marketing Director

  Leveraged the company’s existing customer base, by creating cross-sell opportunities, across 7 core divisions. Developed cross functional marketing applications/solutions for Fortune 100 clients. Lead enterprise cross divisional sales teams, to present one unified strategy to clients.

• 

  Kinko's

  May 1996 - Jan 1999

  Eastern Division Engagement Manager, Corporate Services Group

  Co-developed the Sales, Marketing and Customer Engagement strategy to launch the company's facilities management outsourcing business. Led local sales and operational teams on a detailed due diligence process to evaluate the best opportunities for the company. Interfaced with C-Level executives from both customer and company to bring profitable deals to closure.

• 

  Versient

  Feb 1999 - Jul 2005

  Sales Director

  Developed, sold and managed B2B ASP based solutions for online print management, web to print, and lead generation for Fortune 500 companies within the Pharmaceutical, Manufacturing, and Commercial Real Estate vertical markets. Served as the liaison between web programming teams and customer’s to develop value based solutions.

• 

  Proforma BrandCentric Solutions

  Jul 2005 - now

  President

  Proforma BrandCentric Solutions provides marketing solutions to Health Care, High Tech and Manufacturing Sectors. These solutions help our clients to streamline processes for print and promotional management, direct mail, and include sophisticated ecommerce applications for inventory management and fulfillment services. Our solutions leverage both digital and traditional media.