
Ednah Kimani
Contributing Writer And Photographer

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About me
Public Relations & Corporate Communications | Marketing | Brand Management
Education

Jomo Kenyatta University of Agriculture and Technology
2013 - 2015Master of Business Administration - MBA Marketing PassPublished a journal titled "Roles of social media marketing on organisation performance."

Strathmore University
2015 - 2015The Business Managers Training Of Trainers Program Business Administration and Management, General PASSSuccessfully completed a Training of Trainers Program and i am now qualified to train Small and Medium Enterprises on how to apply and use loans wisely, how to keep records so as to know if they are making a profit, a loss or breaking even, Marketing Strategies to enhance their sales and many other skills.

United States International University - Africa
2004 - 2009Bachelors of Arts Degree- Journalism Journalism and BusinessActivities and Societies: Model of United NAtions Graduated with second Upper Class Honors. Was a member of Model of United Nations.

Strathmore University
2017 - 2017Certificate Sustainability Studies Program for Sustainable Development and Development PlanningPolitical History of Development and Economic Planning in Kenya Map the trajectory of development planning as signposted by key political developments in the country. Economic Development, Economic Growth and Human Development in KenyaInvestigate the conceptual and practical relationship between economic growth and economic development in Kenya and comparatively in Africa. Why is the country still so unequal? Can this gap be closed or at least reduced?Sustainable… Show more Political History of Development and Economic Planning in Kenya Map the trajectory of development planning as signposted by key political developments in the country. Economic Development, Economic Growth and Human Development in KenyaInvestigate the conceptual and practical relationship between economic growth and economic development in Kenya and comparatively in Africa. Why is the country still so unequal? Can this gap be closed or at least reduced?Sustainable DevelopmentIdentify parameters and themes to enable participants to understand sustainable development and environmental challenges. The Sustainable Development Goals (SDGs) that replace the Millennium Development Goals (MDGs) appear to have a common thread running through them. Climate change and environmental sustainability intersect with, influence and are influenced by most of the themes that demand corrective action for sustainable development. Show less
Experience

Eve gal Magazine
May 2006 - Jan 2007Contributing Writer And Photographer🔹I indulged my creativity to draft creative articles and eye-capturing photography on hair and fashion – this involved visiting various beauty parlors and organizing photo shoots with models.

Internews Network
Mar 2009 - Aug 2009Media Resource Center AssistantKey Contributions:⦁ Assisted in implementing, monitoring and troubleshooting media projects.⦁ Aided media buyers and planners develop, execute and monitor media plans.⦁ Provided administrative and clerical support, such as answering phones, sorting mail, filing, typing, word processing, and photocopying and mailing out material.⦁ Created and sent traffic instructions for out-of-home broadcast, print and online orders.⦁ Proactively engaged in clipping and summarizing media clippings from all the National newspapers. Show less

Safaricom
Sept 2009 - Mar 2012I established sales operational goals, implemented strategic sales plans, and established customer service standards. Key Contributions:⦁ Created and planned advertising, marketing, expansion and acquisition strategies aimed at attaining revenue targets.⦁ Prospected for potential business deals with potential financial and synergy partners.⦁ Ensured 100% adherence to Sales Force Effectiveness routines and tools both individually and the team.⦁ Developed sales programs aimed at swift and efficient market penetration.⦁ Drove the People and Performance Management agenda within the team.⦁ Lowered customer acquisition costs and partnered with top retailers in the region to build a channel distribution structure that became a role model for other regions.My Accomplishments:🏆February 2012 - Kaizen Campaign Champion (Safaricom) - awarded for continuous improvement in sales and service delivery.🏆 August 2011Hongera Awards 2011 (Safaricom) - awarded as 3rd position countrywide in Mauzo Poa campaign.🏆 April 2010 - Double the Billion Campaign - awarded as the ‘Double the B Champion’ for best sales in Coast Region. Show less As Customer Service Representative, I provided friendly and professional service at all times to repeat and prospective customers which were reflected by the commendations given by clients.Key Contributions⦁ Maintained a good business relationship between the organization and its wide business customers.⦁ Provided first-level recommendations to clients regarding Safaricomproducts and services.⦁ Professionally handled incoming requests from customers and ensured that issues were resolved both promptly and thoroughly.⦁ Efficiently gathered customer information, access and fulfilled customer needs.⦁ Developed and implemented improvement plans and strategized on enhancing client satisfaction and gaining loyalty hence managing 100% client retention Show less
Retail Center Agent
Sept 2009 - Mar 2012Customer Care Agent
Sept 2009 - Feb 2011

Coast Development Authority
Apr 2012 - Dec 2015Marketing OfficerAs a Marketing Officer, I bore full charge and responsibility for Sales management, Communications, and promotions management, Customer service and relationship management.Key Contributions:⦁ Presented action plans for selling all income generating products for the authority within Mombasa, Kwale, Kilifi, Taita Taveta, Tana River and Lamu counties.⦁ Collated, interpreted, analyzed and presented marketing intelligence to keep abreast with local and international markets for the purpose of informing and advising the authority.⦁ Authorized product development, distribution, market research and pricing.⦁ Media buying, organizing road shows and advertisements for CDA best Products with the local radio stations.⦁ Wrote and edited in-house magazines, case studies, speeches, articles and annual reports.⦁ Supervised the production of publicity brochures, posters, handouts and direct mail leaflets.⦁ Created sales leads and intensified the company's market penetration through engaging with users on our social media sites; Twitter and Facebook.⦁ Planned and organized open days, exhibitions and Shows to showcase our products and projects. Show less

IZone Africa
Jan 2016 - Sept 2016Account ManagerI bore the full charge and responsibility for Client Relationship Management, Proposal writing and presentation for new business acquisitions and Digital Signage Solutions.Key Contributions:⦁ Surfaced new revenue streams through identifying client needs, market gaps, and outlining client requirements.⦁ Established contact with existing and potential clients through telephone calls, e-mails, introduction letters or visiting and aim to book a presentation appointment with key persons.⦁ Penetrated previously untapped sales pipelines and drove an increase in sales.⦁ Prepared presentations to the customer to showcase our capabilities to provide the required solution.⦁ Conducted site-surveys to identify the particulars of the solution to the client, with the aim to be able to prepare an accurate proposal.⦁ Managed the client projects to ensure it is executed and delivered as agreed with the client.⦁ After-sales follow-up to maintain the client account and acquire back-ends arising from the project and client relationship.⦁ Drafted reports and maintained documentation for the sales pipeline. Show less

Oxygène Marketing Communications Ltd.
Oct 2016 - nowPresently, I engage my services as a Senior Account Manager where I bear full charge and responsibility for Sales Management, building the brand’s image and securing customer loyalty.Client: KCB Group, KCB Foundation, NBK, KEPSA, and inABLE.Key Contributions:⦁ Liaising with cross-functional teams to design impactful, metrics-driven campaigns that improve customer acquisition, activation and retention.⦁ Identifying business challenges and proposing analytically grounded, well-researched solutions to drive execution.⦁ Negotiating with key stakeholders and secured vendor contracts to increase profitability.⦁ Identifying and analyzing customer needs and requirements such as Market Trends, Penetration Index, Wallet share and Portfolio specific initiatives.⦁ Providing strategic direction that contributes towards increased business and stronger marketing strategies for clients.⦁ Crafting strategic communications plans for clients, by identifying audience patterns and matching their needs against what the client has to offer.⦁ Drafting weekly, monthly and annual reports to inform senior management on progress and roadblocks. Show less In this capacity, I was responsible for the effective management of all client projects and the smooth week-by-week running of the account. I proactively and positively managed the relationship between the Client and Agency team.Key Contributions:⦁ Developed effective strategic marketing, corporate responsibility and social media plans that maximize results for clients.⦁ Created a robust digital presence through executing media relations strategies, including identifying and developing outreach opportunities, drafting media materials and pitching to the media.⦁ Outlined work plans, determining resources and generated initial budgets as part of project scope determination.⦁ Lead multiple high-profile accounts, serving as a strategist, project⦁ manager and team leader.⦁ Bolstered strategic partnerships with key stakeholders and ensured seamless communication through preparing press releases, speeches, presentations, and pitch materials.⦁ Defined client challenges, led and participated in brainstorming sessions, and evaluated creative ideas from clients and staff.⦁ Oversaw effective team communication, both written and verbal, ensuring all team members and clients receive contact reports, briefs, market information, timing schedules, and minutes. Show less
Senior Account Manager
Nov 2019 - nowAccount Manager
Oct 2016 - Nov 2019
Licenses & Certifications

Associate Member
The Association of Business ExecutivesJan 2004.webp)
Certificate in Business Administration
Cornerstone Training Institute (CTI)Jan 2004
Honors & Awards
- Awarded to Ednah KimaniDouble the Billion Campaign Safaricom Kenya Limited Apr 2012 Awarded as the ‘Double the B Champion’ for best sales in Coast Region.
- Awarded to Ednah KimaniKaizen Campaign Champion Safaricom Limited Feb 2012 Awarded for continuous improvement in sales and service delivery.
- Awarded to Ednah KimaniHongera Awards 2011 Safaricom Kenya Limited Aug 2011 Awarded as 3rd position in Sales generation countrywide in Mauzo Poa campaign.
Languages
- enEnglish
- kiKiswahili
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