Ratih Laksitowati

Experience

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  NEVERAL

  Jun 2015 - Sept 2018

  Creative Director

  - Shape brand standards and create procedures to ensure all products are brand-appropriate- Evaluate trends, assess new data and keep up-to-date with the latest marketing techniques- Directing marketing campaigns from ideation to execution- Obtained various awards: The Best Business Performance (2015), The Entrepreneurial E-Commerce Awards (2015), The Best Financial Performance (2016)

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  PT HM Sampoerna Tbk.

  Jan 2016 - Jan 2017

  Special Brand Ambassador

  - Facilitated and coordinated a robust community engagement strategy, which involved working with the community group to design and deliver projects that helped to improve community objectives.- Organized events for the community regularly, which were part of the company's campaign and aimed to engage with and support the local community.- Supported activities and campaigns of the company, ensuring that they were aligned with the community engagement strategy and contributed to the overall objectives.- Collaborated with internal teams, such as marketing and communications, to ensure that community engagement efforts were integrated into the overall company strategy.- Conducted research and analysis on community needs and interests, which informed the development of co- Coordinated volunteers and community partners to ensure that projects and events were executedsuccessfully and met the intended outcomes.- Provided regular reports on community engagement efforts and outcomes to senior management, includinginsights and recommendations for future initiatives. Show less

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  (legasy)

  Mar 2017 - Apr 2018

  Marketing Manager

  - Developed and executed the overall marketing strategy and campaigns for the fashion retail brand- Collaborated with the creative team to develop engaging marketing materials, including social media content, email marketing campaigns, and advertising materials that aligned with the brand's image and voice.- Conducted market research to identify trends, consumer preferences, and competitor activity, providing valuable insights to senior management and product development teams.- Managed and allocated the marketing budget effectively to ensure that all initiatives were cost-effective and aligned with business objectives, resulting in a 10% reduction in marketing spend.- Built and maintained relationships with media outlets and other external stakeholders, resulting in a 25% increase in brand awareness.- Measured and analyzed the effectiveness of marketing initiatives and adjusted strategies accordingly, resulting in a 20% increase in engagement across all marketing channels.- Managed and led the marketing team, ensuring that all team members were aligned with the brand vision and worked collaboratively to achieve business objectives.- Worked closely with the sales team to ensure that all marketing initiatives were aligned with sales objectives and drove revenue growth.- Built and maintained strong relationships with internal stakeholders, including senior management, product development teams, and retail store managers, resulting in a cohesive and effective marketing strategy. Show less

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  Majoo Indonesia

  May 2021 - Jan 2023

  - Developing and executing partnership strategies that align with business objectives and drive revenue growth.- Identifying and evaluating potential partnership opportunities, including identifying key decision-makers and building relationships with stakeholders.- Negotiating and closing partnership agreements that are mutually beneficial and provide long-term value.- Managing partner relationships to ensure alignment and maximize ROI, including developing joint marketing initiatives and driving product integrations.- Collaborating with cross-functional teams, including sales, marketing, and product development, to ensure alignment and drive success.- Developing and executing marketing strategies that drive awareness and adoption of MajooAds among MSMEs.- Building and managing relationships with advertising agencies and other partners to expand the reach and impact of MajooAds.- Collaborating with cross-functional teams, including sales, product development, and customer service, to ensure alignment and maximize ROI.- Managing the delivery of digital marketing services to MSMEs, ensuring high-quality and timely delivery. Show less - Building and maintaining existing strategic partners to create projects and campaigns to market. Conduct research on the company’s business development regularly. Monitoring market developments- Find new business initiatives for the company- Responsible for leading the business development and strategic partnership department in order to gain revenue for the company- Manage end-to-end business development process from research, product concept, business model, system integration, and post-launch strategy. Show less

  • Strategic Partnerships Specialist

    Jun 2022 - Jan 2023

  • Business Development & Strategic Partnership Analyst

    May 2021 - Jul 2022
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  TAC - Tap & Connect

  May 2021 - Oct 2021

  Business Development

  - Raise awareness about the brand and its offerings in the developed and untapped markets strategies and materials. Identify sales leads, and potential customers and establish contact with them.- Led team efforts to partner with community and government, which resulted in increased sales, awareness, and traction.

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  Locaāhands

  Jan 2023 - Jan 2024

  Head of Sales Marketing

  - Developing and executing sales and marketing strategies that drive revenue and market share growth.- Conducting market research and analysis to identify consumer trends and competitive landscape, and leveraging insights to inform product development and go-to-market strategies.- Managing brand positioning and messaging across multiple channels, including digital, social, and traditional media.- Building and managing high-performing teams that drive innovation and achieve results, including hiring, training, and performance management.- Collaborating with cross-functional teams, including product development, operations, and finance, to ensure alignment and maximize ROI. Show less

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  Posy Space

  May 2023 - now

  Co-Founder
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  ROSO Brand Consultant

  Jan 2024 - now

  Marketing Communications Consultant

  As a Marketing Communications Consultant, my expertise lies in communication strategy, brand voice, social media management, content strategy and planning, copywriting, crafting brand taglines, brand campaigns, and related fields. Here are some of my past projects:Hospitality:Spiegel (Semarang)Bali Beach Hotel (Bali)The Meru (Bali)Mari Beach Club (Bali)Noema (Bali)InJourney HoldingInJourney HospitalityGrand Hotel De Djokja (Yogyakarta)Beauty Luxury:Dusty BlueMond de Sonne Show less