Lacey Nagel

Experience

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  Mid-Rivers Communications

  May 2007 - Sept 2009

  Visual Designer and Content Manager

  Worked with clients to design ads (using Photoshop and Illustrator) that met their business strategy. Managed ad rotation, & drafted billing for channels in 12 different communities. Made HTML & small CSS updates to the company website. Designed and produced flyers, banners and mailers for customers in house, and also communicated with vendors for out of house production. Assisted in the layout and proofing, and printing of quarterly newsletters.

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  Western Washington University

  Jan 2010 - Jun 2013

  Collaborated with clients to design dynamic web and print materials to publicize on-campus events.Manage time and resources to coordinate and complete various scaled projects for multiple clients at once.Provide feedback to other designers to improve their work. Ensured the accuracy of student FAFSA information in WWU’s internal system discovering & preparing reports communicating discrepancies in student aid with counselors.Streamlined procedures by aiding in digitalization process, redesigned forms, and created systems to organize the office’s resources and eliminate inefficiencies.

  • Graphic Designer

    Sept 2012 - Jun 2013

  • Office of Financial Aid; Dataload Assistant

    Jan 2010 - Sept 2012
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  Woods Coffee

  Aug 2013 - Apr 2014

  Creative Director

  Collaborated with COO & District Manager to improve brand strategy & ensure brand coherence across all 13 stores.Led design team to create all in-house and customer facing brand assets including logo, merchandise, signage, seasonal promotion materials, packaging, and merchandise, signage, seasonal promotion materials, packaging, and in-house employee handbooks, and communicated with vendors.Mentored and inspired designers to create beautiful, meaningful work.Designed and wrote content for blog, social media, & web ads and redesigned the navigation of the company website to key towards business goals.Directed and styled photoshoots and proposed concepts for promotions and marketing campaigns.Collaborated with merchandise manager to initiate a more cohesive merchandise plan and coordinated a strategic approach to timing, content, and brand voice for social media.Created new training manuals, employee handbooks, and food nutrition guides to ensure efficient, comprehensive onboarding and a consistent customer experience. Show less

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  Blossor

  Sept 2014 - Jun 2016

  UX/UI Designer

  https://www.Blossor.com/ is a real estate search site that uses natural language searches (instead of complex filters) to help users find a house that meets not only their price range, but their lifestyle. The audience isn't just people looking to buy a home, but also those just browsing for ideas for their own home, or those just dreaming. Professionals in the real estate industry can also use Blossor to build and maintain their network by keeping in touch and providing their connections with answers to any questions or showing requests they may have. Blossor has been designed to be 100% responsive, which makes the experience on an HD desktop monitor just as good as on mobile. My role on the team was in UX research and Interaction Design. I collaborated with the product manager on task-flows, wireframes and prototypes with a close-knit team of Developers to get features finished and shipped. One of the biggest challenges on this project has been figuring out creative ways to cope with the variation in data we're given by our feeds. Since we rely on agents for that data, it can be vastly different in completion and quality from region to region and even between agents. Show less

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  Brivity

  Sept 2014 - Nov 2016

  Product Manager, Lead UX Designer

  As Product Manager/Owner I translated business and customer requirements & desires into a user-focused vision, breaking out SMART goals, wrote user stories and prioritized them in the roadmap for agile development. Identified opportunities based on qualitative insights from generative user interviews, feedback from sales, support, customer success and leadership stakeholders, quantitative business and behavioral insights, and market research.As Creative Director and Lead UX Designer, I hired and mentored a team of designers. I conducted user interviews and usability testing, evaluated the outcome of previous work, and provided user journeys, user stories, wireframes, prototypes, and high fidelity mockups to increase engineering velocity, and improve collaboration with other stakeholders.My work drove not only a higher quality feedback and development process, but also happier customers, a more sustainable product, and a 396% growth in revenue over 3 years. Show less

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  Western Washington University

  Jan 2016 - Jan 2016

  Adjunct Instructor

  Created a curriculum for a Summer course teaching intro to design for students wishing to apply to Western Washington University's Design program. Within the 40 hours of instruction, I sought to instruct the students in - the basic principles of visual design- what "good process" looks like and why it is necessary- how to prepare for easy file management- how to use Adobe Illustrator and Photoshop (and when to use each)- understanding when to use specific file types- the very basics of typography and hierarchy- how to present data and information so that it communicates what it needs to- a bit about User Experience, usability and user researchWe also took a short field trip into the downtown area to visit two businesses to give them the opportunity to talk to professionals working in the field of design.The students completed the course with 2 quizzes and a total of 5 assignments that both provided practice for those skills, and tested their acquisition and understanding of those concepts. They left the class with print-outs of their finished work, digital files, and a working, laser-etched clock face with their own design on it. Show less

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  Parkling

  Nov 2017 - May 2018

  Product Manager & Designer

  Parkling is a startup creating a digital product that helps users find on-street parking in Berlin. I was responsible for conducting and analyzing user research, evolving the design and overall experience to meet the users needs, and translate that for development and ultimately support our product team by driving the vision and creation of the mobile application.

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  Zalando SE

  May 2018 - Dec 2023

  I collaborated as a senior member of a centralized technical product team to create an amazing experience for Zalando's Builders of digital solutions. I was personally responsible for the areas of Developer Experience, Discoverability (and definition & analysis of corresponding KPIs like Builder Satisfaction) across Builder Platform & Infrastructure tooling.My work results in measurable improvements to satisfaction and the overall impact of Zalando's Software & Data engineers, Data & Applied Scientists, Engineering Managers and their stakeholders through unification of information, tooling, and resources into an accessible, cohesive, comprehensive, interoperable, and beautiful Builder Platform experience (covering Cloud Infrastructure, Machine Learning & Data Engineering, Developer Productivity & Onboarding, Site Reliability Engineering, Cloud Cost Efficiency, and Tech Security & Compliance). In my day to day work, I was responsible for the continuous identification and clear definition of Builder challenges & opportunities. I collaborated with platform & infrastructure teams, tech leadership and engineering stakeholders across the company to understand, define, prioritize, design, launch, and monitor the effectiveness of solutions that enable Builders to create value (and reduce risk) for our partners, end customers, and other internal teams.Henning (a past colleague of mine) presents the early days of our vision for and progress on the platform here: https://platformengineering.org/talks-library/sunrise-zalandos-internal-developer-platform#developerexperience #backstage #productleadership Show less

  • Senior Product Manager – Developer Experience & Productivity

    Jul 2021 - Dec 2023

  • Product Manager – Developer Productivity

    Mar 2020 - Jul 2021

  • Product Manager – Site Reliability Engineering

    May 2018 - Mar 2020
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  HelloFresh

  Sept 2024 - now

  Staff Product Manager

  Supporting the Productivity Platform tribe to enable the engineers of >100 cross-functional product teams across HelloFresh (and the globe) to change the way people eat forever.