Amy Roy

Experience

• 

  E. & J. Gallo Winery

  Jun 1995 - Nov 2007

  Oversaw large analytical and space planning projects within the division; balanced resources and workload. Conducted technical/conceptual training for new division Category Managers. Regularly communicated with field and distributor personnel on chain pricing, new item rollouts, and special merchandising programs. Maintained Account Manager accountability for Price Chopper, and space management accountability for the NH State Liquor Commission. Consultatively sold to corporate wine buyers of major grocery store and convenience store chains; secured new item authorizations, advertising, and monthly programming support for Gallo items. Advised buyers of trends using national, local, and syndicated data. Recommended placement/selection of wine segments/types within the wine department. Continued Project Analyst role for chain accountabilities. Provided technical support and data analysis for division Account Managers. Created planograms, authorization lists, and item rationalizations for projects. Analyzed and organized store- and chain-specific data. Created presentations for use in meetings with corporate wine buyers. Supported Account Managers accountable for Shaw’s Supermarkets, NH State Liquor Commission, Stop & Shop, A&P, and Price Chopper. Accountable for the second-largest sales territory within the state of NH, totaling 12% of the state’s cases sold. Sold displays and new item distribution to store managers in grocery, liquor, and convenience stores. Built and merchandised store displays. Maintained weekly and monthly distribution and display trackers. Participated in the Sales Management Training Program for college recruits.

  • Senior Category Manager, Trade Development Division

    May 2006 - Nov 2007

  • Account Manager, Account Manager, Trade Development Division

    Aug 2000 - May 2006

  • Project Analyst, Trade Development Division

    Oct 1996 - Aug 2000

  • Sales Representative, Retail Sales

    Jun 1995 - Oct 1996
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  King Arthur Baking Company

  Nov 2007 - Sept 2018

  Provided strategic guidance on campaigns, business development, presentations, and trade show planning using quantitative/qualitative, primary, and secondary sources of data. Collected, analyzed, and summarized data insights on brands, products, and consumers to drive growth. Collaborated with marketing team to improve tactics. Established and managed the first-ever King Arthur Flour Consumer Advisory Panel. Assisted Marketing Director with advertising campaign planning, execution, measurement, and reporting. Show less Leveraged syndicated and internal sales data to help the Marketing and Sales teams drive new business nationwide. Conducted monthly analytics meeting with senior leadership team to discuss brand trends/industry findings using data from multiple sources, including Nielsen, SPINS, Spectra, and Homescan – and retailer portals such as Walmart Retail Link and Whole Foods Data Cube. Created presentations for regional sales team to use during sales meetings. Managed multiple deadlines and project requests from multiple departments and managers. Show less

  • Shopper Marketing Manager

    Jul 2015 - Sept 2018

  • Brand Research and Consumer Insights Analyst

    Nov 2011 - Jul 2015

  • Marketing & Sales Analyst

    Nov 2007 - Nov 2011
• 

  Numerator

  Mar 2019 - Aug 2021

  Senior Consultant, Consumer Insights

  Strategic advisor and key contact for a portfolio of Insights clients, ensuring ROI for contracted Numerator services. Utilize consumer panel data and survey results to develop strategic insights and create compelling data stories for clients.

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  Fetch

  Oct 2021 - now

  • Account Director

    Jan 2025 - now

  • Associate Director | Sr Partner Manager - CPG

    Dec 2022 - Jan 2025

  • Partner Development Manager

    Oct 2021 - Dec 2022