Santosh Singh

Experience

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  Nicholas Piramal India Limited

  Jan 2005 - Jan 2007

  Manager - SFE
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  Johnson & Johnson

  Apr 2006 - Feb 2007

  Executive - MIS

  Worked in the capacity of Executive – MISInvolved in consultation with senior management, studying the planning & analysis structure of Janssen-Cilag. Continuous tracking of market share & required analysis on covered markets, working on the Budget Projections, improvising on the timely Incentive disbursement for the field

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  Panacea Biotec

  Jan 2007 - Jan 2010

  Dy Manager-Market Research

  Involved working on various primary & secondary projects in identifying global & indian markets for molecule launches, involved in reviewing SBU performance, field force deployment, forecasting, brand focus shift studies, product pricing & validation studies, BU portfolio optimization exercises

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  Merck Gruppe

  Dec 2010 - Dec 2016

  Played key role in devising overall M&A approach and execution, collaborate with cross-functional team to achieve Organizational Effectiveness. Expertise in managing and implementing initiatives like SFE (Sales Force Effectiveness) SFA (Sales Force Automation) and Market Research. Hands-on experience in managing complex projects like Profitability Improvement | Raw Material Rejection Analysis | Perception Studies | Pricing Sensitivity Analysis | Brand Awareness Studies. Implementation of ‘Digital Initiatives’ at Organizational level. Proficient in performing various functions like Corporate Communication, organizing mass communication/scientific events, making strategic alliances and so on Show less Contributed in developing Strategy Roadmap for 3-5 years for 6 business units of Merck Chemicals. Conducted workshops to develop strategic Initiatives to fuel growth. Implemented ‘Profitability Improvement’ projects with procurement, production & the supply chain dept leading to savings of Rs 2.5 Crs (2% of overall procurement cost). Executed ‘Raw Material Rejection Analysis’ & ‘Improvement Plan’ for high profitability products. Carry Intensive internal & external research viz; FF, operations, regional spread, product fitment etc to drive organizational processes & setup commercially effective business models. Drove Initiates through Operations, Marketing and Business Development functions leading to generation of sales. Conducting Perception study on ‘Customer Buying Pattern & Brand Awareness’ interpreting key insights towards brand building. Show less

  • Manager - Market Intelligence and Business Analysis

    Jun 2013 - Dec 2016

  • Asst Manager - SFE & Market Research

    Dec 2010 - Jun 2013
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  Veritaz Healthcare Limited - Hyderabad

  Jan 2017 - Sept 2018

  AGM - Business Operations & Market Intelligence

  As AGM – Business Operations & Market Intelligence (Handling Antibiotic, Pain, Pedia & Derma Segments | General, Hospital & Derma Divisions). - Responsible for identifying potential acquisition to optimize the portfolio of Veritaz- Organizing & Implementing marketing initiatives to develop the scientific image of the organisation- Facilitating the P&L management through cost saving initiatives like Inventory Management, SCM & S&M cost management. - Launch of Brand ’StayAhead’ in Derma Portfolio, develop brand strategy to support positioning and brand architecture. - Identification of new therapy / segments to increase depth & reach of organization & gain MS%. - Drive ‘Digitalization’ initiative of Veritaz Healthcare on all social media platforms & explore Innovative communication platform – Digital Newsletter, Marcom activities etc. Show less

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  Ajanta Pharma Ltd

  Sept 2018 - Oct 2019

  Sr Manager-Business Analytics (International Business-Emerging Markets)

  Design Business Analytics / SFE / CRM process for emerging markets- Setting the Analytics team vision & working on projects with IT team, S&M teams- Use of BI Tools like QlikSense to generate business insights - Imparting functional knowledge in defining scope, creating SFE & Market Intelligence process - Identify partners for co-creation of digitization strategy- Leading the launch of Ajanta E-Connect (Ipad Rollout to all 45 countries)- Create CRM module across 4 divisions to harmonize the investment process- Design Dashboards/Reports on Field Effort Analysis & ROI for all countries- Export Data analysis & presentation for covered markets- Enable MIS Analytics, Syndicated Reports for Sr Management review Show less

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  AWACS

  Mar 2020 - Mar 2021

  Consultant

  Client Management, Consulting & Business Development: South Zone

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  Reliance Retail

  Apr 2022 - now

  Lead - Customer Lifecycle Management