James Pyrah

Experience

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  Viacom

  Oct 2011 - Nov 2011

  MTV Talent & Music Department - Work Experience
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  Stevenage Leisure Limited

  Jun 2012 - Oct 2012

  RYA Sailing Instructor
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  ROE ST RUNNERS LIMITED

  Oct 2012 - Apr 2014

  Stage Crew

  Liverpool Arena stage crew, setting up shows for Drake, The Mobo Awards, Justin Bieber & many more.

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  Stepladder Worldwide

  Jan 2013 - Mar 2014

  Production / Event Management / FOH
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  LoudSound Events Ltd

  Jun 2013 - Jul 2013

  Accreditation & Artist Liason - Field Day
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  Eye Of The Storm Events

  Jul 2013 - Sept 2013

  Assistant Stage Manager

  Outlook and Dimensions Festival in Croatia

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  Sound City

  Nov 2013 - Jul 2014

  Production Coordinator

  Production Manager for New York Sound City Festival.Production Coordinator for Liverpool Sound City Festival.

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  One Fell Swoop

  Jan 2014 - Apr 2014

  Social Media Analyst - Threshold Music & Arts Festival

  Social Media Analyst & Creator.

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  Ditto Music

  Sept 2014 - Jul 2015

  Digital Content Assistant

  Distributing thousands of musical releases for Ditto Music customers across all streaming & digital DSP platforms.

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  Q Prime Management

  May 2015 - Oct 2015

  Assistant Manager - Foals, Declan McKenna, Peace

  Assistant Manager – Foals & PeaceDay to Day Manager – Declan McKenna

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  AEG

  Dec 2015 - Oct 2017

  Promoter - Farr Festival

  Promoter, Marketing & Ticketing for one of the UK's top rated boutique electronic music & arts festivals, held within an uninhabited forest in Hertfordshire.

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  The Warehouse Project

  Oct 2016 - Apr 2018

  Marketing Manager + Head of Ticketing

  Marketing Manager for The Warehouse Project - Parklife Festival - AMP Lost & Found Festival (Malta).In my other role as Head of Ticketing I was responsible for event ticketing budgets, allocation & the event management involved in seamlessly selling hundreds of thousands of tickets per year, through all major ticketing outlets, for up to 50 different events / festivals at any one time.

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  Live Nation Entertainment

  Sept 2019 - Aug 2023

  Many years experience executing large-scale, multi-platform campaigns and activations at the highest level. I have enjoyed great success cultivating hyper-engaged brand communities and generating business growth within a very competitive market since 2016 for The Warehouse Project and Parklife. My work has helped grow passionate & engaged audiences for both brands, cementing them as two of the most popular music events in the UK. Accomplishments include the award-winning marketing campaign for Parklife Festival in 2022, recognised as the 'Best Marketing Campaign of the Year' at the UK Festivals awards. Furthermore, marketing efforts to foster the year-over-year growth of The Warehouse Project contributed to its recognition in 2023 as the world's number one electronic music brand to attend in a global study of all major electronic music brands.Marketing campaigns for both The Warehouse Project & Parklife Festival in 2021, 2022 & 2023 achieved consecutive record sell-outs. Campaigns piloted a number of exciting new technical & commercial marketing partnerships across social & brand to continue expanding the festivals growth & loyal fan engagement.On top of this, the role covered the creation of all digital & out-of-home marketing campaigns - Utilising the latest augmented reality tech & game mechanics to launch Parklife in 2019 & 2022. As well as managing its nationwide campaign across all paid digital & media buying touch-points.Delivered partnerships and campaigns across: Spotify, Apple Music, Uber, JCDecaux, Smirnoff, BBC Radio 1, Size?, Global, Mixmag, LadBible Group, Carlsberg, Red Bull & Studio Moross.Managed a team of 7+ people day to day, rising to 55+ people across the comms, marketing, and content teams during live events.Awards – ● Parklife Festival - Best Metropolitan Festival - 2018● Parklife Festival - Best UK Lineup - 2019● Parklife Festival - Best Marketing Campaign - 2022 Show less

  • Head of Marketing – The Warehouse Project | Parklife Festival

    Apr 2018 - Aug 2023

  • Head of Marketing - Lovebox Festival

    Sept 2019 - Oct 2020
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  Goldsheep

  Aug 2020 - Jul 2023

  Partnerships & New Business Director

  Immersive marketing design agency - Specialising in augmented reality and narrative design. Creating high impact, photorealistic Web3 marketing experiences across social, mobile, apps & the metaverse. Led the business development, campaign planning & account management for a number of cutting edge campaigns and creative that built communities, engaged consumers for longer & successfully delivered high levels of ROI for clients.Select clients we produced for include: Hugo Boss, Lacoste, Highsnobiety, Boots, Kylie Cosmetics, Netflix, Universal Music Group, Live Nation, Polestar, The North Face, Be-Hookd Agency, Studio Blup Agency, Peggy Gou, Capitol Records. Show less

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  Freelance

  Aug 2023 - now

  Cultural Marketing Consultant

  Consulted for RISE Festival in Europe, collaborating with their senior leadership team to develop the strategy for their most successful campaign to date – '10 Years of Rise' (Sept - Oct).Contracted as Marketing Director for Swamp Motel’s 'Velvet Pines' production, acknowledged by Condé Nast Traveller and Time Out Magazine as London's top winter immersive/dining experiences of 2023 (Aug - Dec).Strategic business audit and marketing plan for leading social content agency Something Something across their client base (Aug - Oct 2024).Headed up the on-site marketing team for a sold out Boardmasters Festival (July / Aug 2023). Show less

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  SailGP

  Oct 2023 - now

  Senior Marketing Manager

  Managing year-round international marketing strategies for SailGP, maximising brand engagement, fan growth and sales across its global season of events. Head SailGP's Athlete Marketing group, strengthening the leagues athlete-fan connections.Executing high-impact special projects within SailGP's commercial and partnership teams, orchestrating global activations for the leagues lead sponsors: Emirates, Oracle, DP World, Mubadala and more.