Toby McElroy

Experience

• 

  Southern Cross Centre

  Nov 2005 - Feb 2008

  Communications Coordinator

  • Content creator: graphic design, copywriting, web CMS, photography

• 

  Christ Church Grammar School, Claremont

  Feb 2008 - Jul 2010

  Communications Officer

  • Content creator: journalism, graphic design, events, web CMS, photography• Centenary project: event planning and creative support• WA committee member for Association of Development and Alumni Professionals in Education (Australasia)

• 

  Bethel Media

  Feb 2011 - Oct 2012

  Senior Graphic Designer & Photographer

  • Graphic design and brand identity for locally based agency clients• Founded and led “event photography team”• Promoted from Finishing Artist and Graphic Designer to Senior Graphic Designer

• 

  Southern Cross Centre

  Apr 2013 - Oct 2016

  Communications Manager

  • Led website redevelopment project• Creative lead: graphic design, social media, newsletters, events

• 

  AIWT - RTO Code 51174

  Nov 2016 - Jun 2017

  Communications Manager

  • Led domestic and international marketing campaigns for VET education • Marketing communications and brand advisory services to Malaga & Districts Business Association, The Growth Box digital business hub and Study West Education Services Pty Ltd

• 

  Tech2

  Jul 2017 - Apr 2022

  • Creative project leadership: Rebranding, e-Commerce website, company intranet, digital marketing campaign for B2C “internet optimisation service”• Marketing “smart home / AV installation” and “IT / technical product support”; Outreach via digital/traditional marketing campaigns• Marketing advisor for B2B retail partnerships with Harvey Norman, Schneider Electric, LG, Mate and other B2C tech retailers • Provided creative direction and content for website redesign project• Led social media strategy including paid campaigns, thought leadership and employee advocacy initiatives• Redesigned style guide, brand identity and templates for internal/external communications • Copy and design for all internal comms, launched company internal newsletter and intranet news websites• Marketing communications for business/consumer services, Superfoiler Grand Prix, Perth Home Show and Australian 18 Footers championships

  • Head of Marketing & Communications

    Nov 2021 - Apr 2022

  • Marketing & Communications Manager

    Aug 2021 - Nov 2021

  • Communications Specialist

    Jul 2017 - Aug 2021
• 

  Australian Space Agency

  May 2022 - Oct 2024

  Senior Communications Officer

  My mission: Inspire and inform the public and stakeholders about the benefits and opportunities of the Australian space sector, and promote the agency's brand identity and vision.• Space journalist/copywriter: web articles and case studies• Social media management: content creation, campaigns, strategy and reporting• Rebranding project lead / designer• Event creative lead: International Astronautical Congress, Australian Space Forum, Asia-Pacific Regional Space Agency Forum, Indo-Pacific Space & Earth Conference, Colorado Space Symposium, Resources Technology Showcase, Avalon Airshow• Outreach campaigns and exhibition design: Scitech WA, Canberra Deep Space Communication Complex ACT, Scienceworks VIC, Australian Space Discovery Centre SA, Adelaide Festival Show less

• 

  BAE Systems Australia

  Oct 2024 - now

  Communications Lead