Kajal Singh

Experience

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  Xebec Communications Pvt.Ltd.

  Mar 2009 - Aug 2011

  Media Executive

  • Media Planning, Buying and strategizing • Planning, Buying and executing brand campaigns across medium and monitoring the campaigns performance.• Competitor tracking and analysis and market prioritization • Collating and analyzing media coverage• Co-ordination with Press, TV, Radio, etc. to ensure efficient execution of the Clients Mediaeleases

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  Ray Advertising

  Sept 2013 - Sept 2015

  Media Planner & Buyer

  Media Planning, Buying and strategizing.Understand the long - term business objectives of the client and suggest media strategies to meet those objectives.Consumer profiling based on their habits and behavior, Identifying target audience.Competitor tracking and analysis and market prioritization etc.Planning, Buying and executing brand campaigns across medium (Mass & Digital) and monitoring the campaigns performance vis-à-vis competition.Continuous monitoring of competitor activities and devising strategies for the clients accordingly to add maximum value to their media budget.Co-ordination with Press, TV, Radio, etc to ensure efficient execution of the Client’s Media Releases Show less

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  School of Digital Marketing

  Sept 2015 - Jan 2017

  Digital Media Executive

  • Build campaigns, conduct keyword and audience research, review and edit ad creative/copy, and manage budgets/bids to maximize return across keywords and audiences• Devising strategies to drive online traffic to the clients website• Utilizing a range of techniques including paid search, SEO, and PPC.• Assisting in planning social media strategy for the clients• Review new technologies and keep the company at the forefront of developments in digital marketing.• Help manage the day to day execution and optimization of paid search, social and display campaigns across Facebook, Google and other digital platforms.• Create & drive strategy to build inbound traffic and improve conversions on the website• Provide regular reporting and performance updates to communicate successes, inconsistencies, underperformance, or any other campaign related metrics Show less

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  Lex Visas Pvt. Ltd.

  Jan 2017 - May 2019

  Associate PR and Marketing

  • Increase brand visibility through channels, presence on relevant online destinations (social media), media relations, ATL & BTL activity.• Brand positioning analysis and its alignment to Corporate and local market set strategies.• Develop and execution of activities aimed to increase Corporate and Company brand positioning• Tracking and analyzing website traffic through Google Analytics.• Content planning and control for all communication materials and tools below the line, (Web multimedia products included). Update of Company website through selected Content Management System.• Management of activities related to Company website positioning on the main web search engines (Search Engine Optimization and Search Engine Advertising).• Guarantee the development, planning and execution of web marketing & communications activities• Marketing and Communication annual budget preparation and cost monitoring.• Planning and execution of events (workshops, round tables, conferences) and direct communication activities towards customers and prospects.• Guarantee the correct usage of all Company’s communication channels and tools.• Management of HTML templates and contents, aimed to the delivery of e-mailings and newsletters • Co-ordinate with advertising agency, printers and other production vendors• Maintain good relations with Media for favorable coverage, VIP guests & Sponsors and generate leads from them.• Draft press releases, blog posts, media articles showcasing company’s capabilities and success stories. Compose marketing collateral like whitepapers, e-books, case-studies, brochures, etc • Work with Inside sales and Partner team and help/guide them with collateral, lists, content marketing etc. as required• Work on strategic marketing mix, product positioning and presentations. Show less

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  Dexters Logistics Pvt. Ltd.

  Jun 2019 - Apr 2020

  Marketing Manager

  • Develop strategies and tactics to get the word out about the company and drive qualified traffic.• Deploy successful marketing campaigns and own their implementation from ideation to Execution.• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.• Produce valuable and engaging content for website and blog that attracts and converts target groups.• Content planning and control for all communication materials and tools below the line, (Webmultimedia products included). Update of Company website through selected ContentManagement System.• Management of activities related to Company website positioning on the main web searchengines (Search Engine Optimization and Search Engine Advertising).• Build strategic relationships and partner with key industry players, agencies and vendorsPrepare and monitor the marketing budget on a quarterly and annual basis and allocate fundsWisely.• Oversee and approve marketing material, from website banners to hard copy brochures andcase studies.• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.• Analyze consumer behavior and adjust email and advertising campaigns accordingly.• Draft press releases, blog posts, media articles showcasing the company’s capabilities and successstories. • Compose marketing collateral like whitepapers, e-books, case studies, brochures, etc. Show less

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  BrandsBees

  Apr 2020 - now

  Founder