
Timeline
About me
Growth Manager - helping startups scale 🚀
Education
Lady eleanor holles school
2008 - 2015Activities and Societies: Model United Nations, Amnesty International, Technical Theatre A levels (2015): Latin (A), Classical Greek (A*), English Literature (A)Additional Qualifications: Extended Project Qualification (A*), AQA Baccalaureate (Distinction), AS level Mathematics (A), AS level General Studies (A)10 A*s at GCSE (2013), including English and MathematicsAdvanced ECDL Award in Microsoft Word and Powerpoint (2014)
The event academy
2020 - 2021Diploma event management meritIncluding modules in strategic planning, marketing, PR, social media, client management, corporate events, conferences and exhibitions, venue management, sustainability, virtual events, risk management, supplier management, and fundraising events.Self directed study assessed by exam and project, for which I developed a detailed proposal for a large scale private event.
University of oxford
2015 - 2019Bachelor of arts - ba classics and classical languages, literatures, and linguistics second class upper divisionActivities and Societies: Technical theatre, including production roles(set designer, lighting designer, stage manager, production manager, and costume designer) on 21 student productions, 9 productions at the Oxford Playhouse, and 3 national tours. Committee member for Tabs Are For Flying (Oxford University Designers and Technicians Society): President (2018-19), Secretary (2017-18), Props Store Manager (2016-7). Treasurer of St Hugh’s Arts Society. Workshops representative for University Dramatic Society. Including modules in Latin and Greek language and literature, Roman history, ancient and modern philosophy, reception studies, and classical art and archaeology.
Experience
Ambassador theatre group
Aug 2016 - Aug 2016Work in theatre courseAmbassador theatre group
Dec 2016 - Jan 2017Usher• Delivered a high standard of customer service to audiences of up to 500 during the busy Christmas period while selling merchandise and offering information
Oxford alternative orchestra
Nov 2019 - Jan 2020Set designerDesigned and constructed set for Don Giovanni at St John’s College
Tutor hunt
Jan 2020 - Jun 2021TutorPrivate tuition in English literacy and literature, Latin, Greek, and Classical civilisations from KS2 to degree level
Koru kids
Jun 2021 - Oct 2023Led acquisition of childcarers across all channels, including referrals, Meta, TikTok, CRO, and events. Owned budgets and feedback loops in this area. - Reduced TikTok ads CPA by 50% and increased downstream conversion by 20%- Grew student signups 5x YoY at half the CAC with a multi-channel marketing campaign, principally by delivering activations at 12 universities managing an event team of 30. Grew signups by a further 64% the following year at 66% the cost. - Grew volume of monthly referrals to 36% higher than the previous highest-performing month and reduced CAC. - Identified the biggest opportunity area for geo expansion through customer research and designed a product testing strategy using MVPs to address it. Show less
Junior Growth Manager
Aug 2022 - Oct 2023Senior Growth Executive
Mar 2022 - Aug 2022Growth Associate
Aug 2021 - Mar 2022Marketing & Growth Intern
Jun 2021 - Aug 2021
Perceptycs
Oct 2023 - Nov 2024Growth managerPerceptycs is a full-funnel Growth Consultancy specialising in B2C mobile apps. We help apps scale efficiently by delivering paid ads, ASO, product testing, CRM, and user research.- Scaled an entertainment app from 0 to $90k ARR and reduced CAC 85% in 4 months using creative testing and paywall optimisations (improved trial start rate by 25%)- Owned and scaled Meta ads and creative strategy in international markets with monthly budgets of up to £25k, growing subscriptions by 70% in 3 months for a health subscription app. - Created and prioritised growth backlogs for product tests based on bottlenecks and customer insights, especially for sign-up and activation. - Designed and conducted customer and non-customer research in various industries to generate actionable insights on customer profiles, needs, and message-market fit. - Designed new CRM flows using customer.io to address specific activation bottlenecks Show less
Licenses & Certifications
- View certificate
Ux writing
UxcelFeb 2024 - View certificate
Service design
UxcelJun 2024 - View certificate
Common design patterns
UxcelMay 2024 - View certificate
Html for designers
UxcelMay 2024 - View certificate
Color psychology
UxcelFeb 2024 - View certificate
Ux research
UxcelJan 2024 - View certificate
Google analytics individual qualification
Google digital academy (skillshop)Apr 2021 Level 2 british sign language
The cpd certification serviceAug 2020- View certificate
Mobile design
UxcelMar 2024 Level 1 british sign language
The cpd certification serviceMay 2020
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