Experience

• 

  Starmarketing: агентство стратегического интернет-маркетинга

  Jan 2017 - Dec 2018

  Ppc-specialist
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  Shopping cart elite

  Aug 2018 - Jun 2019

  Ppc specialist
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  Mobios digital agency

  Aug 2018 - Jun 2019

  Digital marketing specialist
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  Компания «цитрус»

  Apr 2019 - Nov 2021

  - Directed multi-channel paid media strategies, leveraging insights to optimise ad spend and constantly improve ROAS across all categories.- Managed a team of 5 specialists and 3 agencies to maintain and grow efficiency for all paid media activities.- Championed data-driven decision-making, implementing new reporting frameworks that increased transparency and efficiency. - Participated in outlining new custom attribution model.- Studied, implemented and familiarised the team with GMP tools, like SA360, DV360 and CM360. - Launched programmatic campaigns that achieved a 30% improvement in cost-per-acquisition Show less

  • Brand Manager

    Nov 2020 - Nov 2021

  • Paid media lead

    Apr 2019 - Nov 2020
• 

  Somplo

  Nov 2021 - May 2023

  Head of marketing & media

  - Led the marketing team in a dynamic, fast-paced startup environment, driving strategic initiatives that bridged marketing and product management. Played a pivotal role in positioning the platform's offerings by crafting and executing go-to-market strategies. - Partnered closely with the sales team to align marketing efforts with revenue goals, contributing to growth in client acquisition.- Within the Product Marketing Manager role, collaborated with product teams to define feature roadmaps and create messaging that resonated with target audiences. Delivered market insights that informed product development, ensuring alignment with customer needs. Show less

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  Merkle nederland

  Jul 2023 - Jan 2024

  Programmatic consultant
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  Dentsu benelux

  Jan 2024 - now

  • Product Manager

    Jul 2024 - now

  • Digital Media Consultant

    Jan 2024 - now