
Timeline
About me
Re-tired/Rewired - Community Relations Strategist: address investors' needs through effective grass-roots marketing efforts
Education

Rensselaer polytechnic institute
-Mba marketingGraduated with high honors; attended part-time while working full-time; Hartford, Connecticut campus

Curry college
-Ba psychology and socio-cultural studiesActivities and Societies: Student Government - vice president College Union - vice president Class Treasurer Student Activities and Resident Advisor Double majored; graduated with honors; financed my college education
Experience

Connecticut children's
Jan 2002 - Jan 2006Fundraising volunteerVolunteered to fundraise for the premeir children's hospital in Connecticut; brought new fundraising program called Peter Pan Birthday Club to hospital.

Curechief foundation
Jan 2003 - Jan 2013Board memberCUREchief Foundation, Cheshire based nonprofit which provides hope and encouragement to people who have cancer. CUREchiefs are soft, colorful head-coverings which are given complimentary to people who may have lost their hair due to chemotherapy treatments. To date, over a quarter of a million have been distributed nationwide.
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Oak hill (legal name: ct institute for the blind)
Jan 2004 - Jul 2012Director of community relations• Establish corporate and community partnerships to raise awareness and revenue• Enhance content for use in all communications vehicles; public and media relations• Manage volunteer program; civic outreach and engagement• Work closely senior leadership, includes board, families, legislators, and civic leaders • Implemented graphic standard and “design templates” for marketing and communications materials; improved efficiencies resulting in cost savings • Created and manage search engine optimization plan (PPC campaign); targeted campaign generated 59% of all traffic to Oak Hill domains from 2007 to 2009; during the same timeframe, new visitors increased 80%; online giving increased 60%; web viewers took action to donate• In 2010, Oak Hill domain traffic increased to 75%; overall visibility increased with all Oak Hill domains; web viewers took action to sign up for events• In 2011, expanded online ad campaign to include niche programs; drive online donations through marketing programs; implemented Ambassador program including e-news Show less
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Public relations society of america (prsa)
Jan 2005 - Jan 2011MemberPublic Relations Society of America (CT Chapter)
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Association of fundraising professionals (afp global)
Jan 2006 - Jan 2012Member
Crec
Jan 2006 - Jan 2010Fundraising events volunteerServed on PFA (Parents and Friends Association) for four years; committee member for 25th Anniversary Gala Celebration held on 6/10-12/10; raised $65,000 to benefit students at the arts academy.

Komen race for the cure (ct affiliate)
Jan 2009 - Jan 2010Marketing and social media committeeServed on Marketing Committee to promote Race for the CURE event at Bushnell Park; assisted with Social Media. Volunteer on race day in the Donations Tent

Leadership greater hartford
Nov 2010 - Sept 2019Board member (2010-2016)Co-chair Marketing, Membership and Business Relations Committee. Facilitating re-branding campaign for organization.Chair, 2015 Polaris Awards Auction Committee - implemented fundraising raffle and online auction. Past experience: Served on After Hours Committee and as an LGH Ambassador

The hartford
Mar 2013 - Jul 2015Community relations specialist-Manage enterprise-wide employee engagement opportunities; resulted in exceeding annual engagement goals: 2013 increased from 10% to 13%; 2014 increased from 13% to 17%. Received 2013 Excellence Award.- Created and implemented new community partner templates; enhanced volunteer opportunities and identified on-going, skill-based, micro-volunteerism, and board service. -Led Team Hart's National Day of Service & Remembrance on 9/11 in 2013 and 2014; over 800 employees participated in Connecticut. Following events, nearly 90% of survey respondents felt they had refined leadership skills and significantly improved their awareness of the community. - Led 2012 and 2013 Sustainability Reports, Junior Fire Marshal program, production of CSR videos, and implemented Asylum Hill neighborhood walking tours, community concerts and employee shuttles to Billings Forge Farmers' Market program.- Assists CSR team with implementation of it's four enterprise-wide programs: Team Hart Against Hunger, Back to School Giving, The Hartford's Annual Giving Campaign, and the Hart in the Holidays. - Experience working in highly matrixed work environment, includes business lines, Creative Services and Media Relations. - Provide competitive data (outcomes, inputs and outputs) to complete industry surveys and annual award applications; conducted web audit to update external and internal sites; experienced with AngelPoints software program for online volunteer opportunities. Show less

Tribune media
Sept 2015 - Sept 2019Community marketing manager• Experienced, results-oriented marketing and communication professional with over 10 years devoted to community relations, social responsibility and civic advocacy. • Proven track record in building collaborative relationships with corporate and nonprofit environments, as well as external high profile business constituents. • Exceptional communicator with strong written and interpersonal skills; including broadcast appearances with the TV/media. • Strong organizational and project management; and leadership capabilities.EXPERIENCECommunity, Public and Media Relations; Fundraising; Civic Engagement and Community Outreach; Branding and Identity; Accounting; and Social MediaSpecialties: Marketing and Communications Strategy; Media and Public Relations; Community Partnerships and Collaborations; Cause-Related Marketing; Web Analytics and Administration Show less

Marc community resources, ltd.
Jan 2017 - Jan 2020Board memberEmpowering people with intellectual and Developmental Disabilities (I/DD) to make their own life choices and aid in the fulfillment of their dreams through employment, housing, social and community involvement and advocacy. Serve on Public Relations and Marketing Committee

Literacy volunteers of greater hartford
Sept 2018 - nowBoard memberThe Mission of Literacy Volunteers of Greater Hartford is to create a community of fully literate adults through student-centered instruction that catalyzes career readiness and advancement. Serve on both the Governance and the Public Relations & Marketing Committees

Tegna
Sept 2019 - Oct 2022Community relations managerRetired on 10/14/22
Licenses & Certifications
- View certificate

Work hybrid (in two days, home three days)
LinkedinMar 2020
Languages
- enEnglish
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