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Shauna Lederman, CPCE, CHE

Shauna Lederman, CPCE, CHE

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location of Shauna Lederman, CPCE, CHELas Vegas, Nevada, United States

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  • Timeline

  • About me

    Executive Director of Event Sales at Carver Road Hospitality | Specializing in Private Dining & Full Buyouts | Enhancing Restaurant Experiences

  • Education

    • University of Nevada-Las Vegas

      1998 - 2001
      BS Hospitality

      Activities and Societies: PCMA Student Chapter Hospitality Management with a Focus on Food & Beverage

  • Experience

    • Station Casinos

      Jul 2001 - Feb 2016

      Corporate Responsibilities –within the Station & Fiesta BrandsEvaluated Catering Departments and efficiencies and suggested plans for overcoming deficienciesInstrumental in identifying, onboarding, security, and training of two new software programsResearched, identified, proposed, and implemented several cost-saving measures and revenue growth opportunities Trained & developed all new Catering Sales ManagersWorked with the corporate legal department to standardize and implement the catering contracts for all propertiesWorked with Shared Services to evaluate, streamline, and implement new accounting proceduresCoordinated with the VP of Corporate Communication to identify the best networking opportunities from a global perspective. Evaluated staffing levels and made recommendations on areas to streamline labor through attrition and/or reorganization of the departmentEvaluated service standards, provided recommendations, and supported implementation of increased service standardsCreated catering menusProvided support for the planning & execution of high profile eventsAssisted in implementing and ensuring PCI Compliance and NV State Sales Tax complianceDeveloped new marketing plans and strategic client outreach programs to increase market share, guest satisfaction, and departmental profitabilityPrepared and presented departmental financial reports and P&LsSupervised operations and ensured the proper execution of events by coordinating and managing the efforts of the Banquet Manager, Banquet Chef, and support staffManaged aspects of refurbishing Palace Station Hotel & Casino banquet facility (2013) and opening new banquet facilities at Aliante Station Casino + Hotel (2008) and Santa Fe Station Hotel & Casino (2006). Coordinated all large party reservations for Aliante restaurants, balancing guest requirements with each restaurant’s profile. Developed large party menus and created custom menus while ensuring profitability Show less

      • Director of Catering Sales & Convention Services, Corporate Station/Fiesta Brand Champion

        Oct 2011 - Feb 2016

      • Director of Catering & Banquets

        Jan 2008 - Oct 2011

      • Director of Catering & Banquets

        Dec 2006 - Sept 2008

      • Manager, Catering & Banquets

        Jan 2002 - Dec 2006

      • Assistant Cafe Manager

        Jul 2001 - Jan 2002

    • TISOH- The International School of Hospitality

      Oct 2010 - now
      Faculty

      Deliver comprehensive instruction on meeting and event industry practices to studentsDevelop engaging lesson plans and coordinate guest speaker presentations to enhance learning experiencesPlan, develop, and organize instructional materials and activities to ensure effective learning outcomesConduct regular assessments to gauge student understanding and adjust teaching strategies as needed

    • Top Tier Events, exclusive partner of Sake Rok

      Feb 2016 - Jun 2016
      President

      Cultivated client relationships to showcase new venue offerings and identify market opportunitiesConducted market research to identify emerging trends and capitalize on new business prospectsOversaw event execution to ensure client satisfaction and seamless operationsNegotiated pricing with external service providers to optimize profitabilityManaged event calendars and coordinated in-house events to drive brand visibility and revenue

    • Estiatorio Milos

      Sept 2016 - Oct 2022

      Strategically promoted the Las Vegas brand at events, ensuring consistent visibilityDrove revenue growth through proactive business solicitation and networkingActed as the restaurant’s Brand Ambassador, enhancing overall visibility and reputationProvided detailed recommendations to stakeholders, ensuring clear communication and satisfactionManaged event coordination processes, consistently exceeding guest expectationsSpearheaded the implementation of booking software to enhance operational efficiencyDirected event creation and collaborative efforts to consistently exceed client expectationsOversaw logistics, timelines, and budgets for multiple events simultaneouslyConducted comprehensive pre-meeting and post-event assessments to measure success and identify areas for improvementProvided onsite management to ensure real-time execution aligned with the event visionFostered exceptional customer service and cooperation among stakeholdersImplemented innovative strategies to enhance revenue generation and public relations effortsFacilitated partnerships with external agencies to boost publicity and promotional opportunitiesEnsured compliance with regulatory standards, including PCI and NV State Sales Tax requirementsCollaborated with the General Manager and Head Chef to strategically increase private dining revenue through grassroots marketing efforts Show less

      • Senior Director, Events

        Jul 2021 - Oct 2022

      • Director of Sales & Special Events

        Sept 2016 - Jul 2021

    • Hofbrauhaus Las Vegas

      Jan 2024 - May 2024
      Director of Event Sales

      Lead solicitation and booking efforts to consistently achieve sales objectivesDevelop comprehensive group sales strategies, integrating various elements for maximum impactCollaborate closely with the operations team for flawless execution of eventsProactively foster client relationships through strategic networking effortsExpand business opportunities through impactful presentations and active participation in community events

    • Carver Road Hospitality

      May 2024 - now
      Executive Director of Event Sales

  • Licenses & Certifications

    • Certified Hospitality Educator

      American Hotel & Lodging Educational Institute
      Mar 2015

    • Certified Professional in Catering and Events (CPCE)

      National Association for Catering and Events (NACE)
      Aug 2010

  • Honors & Awards

    • Awarded to Shauna Lederman, CPCE, CHE
      The John Yaskin Mentor Award (UNLV) UNLV Hotel College Apr 2013
    • Awarded to Shauna Lederman, CPCE, CHE
      Rising Star (NACE) National Association for Catering & Events, Las Vegas Nov 2008

  • Volunteer Experience

    • Mentor

      Issued by UNLV William F. Harrah College of Hospitality on Sept 2008
      UNLV William F. Harrah College of HospitalityAssociated with Shauna Lederman, CPCE, CHE

    • President

      Issued by Wish Upon a Wedding on Mar 2018
      Wish Upon a WeddingAssociated with Shauna Lederman, CPCE, CHE

    • Assistant Director

      Issued by Las Vegas Hospitality Association on Jan 2018
      Las Vegas Hospitality AssociationAssociated with Shauna Lederman, CPCE, CHE

    • Las Vegas Event Chair

      Issued by Wish Upon a Wedding on Jun 2016
      Wish Upon a WeddingAssociated with Shauna Lederman, CPCE, CHE

    • Director of Programs

      Issued by National Association for Catering and Events (NACE) on Dec 2016
      National Association for Catering and Events (NACE)Associated with Shauna Lederman, CPCE, CHE

    • Chapter Leader's Council Committee Member

      Issued by National Association for Catering and Events (NACE) on Jul 2015
      National Association for Catering and Events (NACE)Associated with Shauna Lederman, CPCE, CHE

    • Hospitality Program Advisory Board

      Issued by Kaplan College on Feb 2014
      Kaplan CollegeAssociated with Shauna Lederman, CPCE, CHE

    • Immediate Past President

      Issued by National Association for Catering and Events (NACE) on Nov 2014
      National Association for Catering and Events (NACE)Associated with Shauna Lederman, CPCE, CHE

    • Chapter President

      Issued by National Association for Catering and Events (NACE) on Dec 2012
      National Association for Catering and Events (NACE)Associated with Shauna Lederman, CPCE, CHE

    • Vice President

      Issued by National Association for Catering and Events (NACE) on Nov 2010
      National Association for Catering and Events (NACE)Associated with Shauna Lederman, CPCE, CHE

    • Fundraising Co-Chair

      Issued by National Association for Catering and Events (NACE) on Nov 2009
      National Association for Catering and Events (NACE)Associated with Shauna Lederman, CPCE, CHE

    • Community Service Co-Chair

      Issued by National Association for Catering and Events (NACE) on Nov 2008
      National Association for Catering and Events (NACE)Associated with Shauna Lederman, CPCE, CHE

    • Program Committee

      Issued by National Association for Catering and Events (NACE) on Nov 2007
      National Association for Catering and Events (NACE)Associated with Shauna Lederman, CPCE, CHE