Daniela Bohorquez

Experience

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  Red Bull

  Feb 2023 - Feb 2025

  Team Leader Student Marketeers

  Drive customer acquisition and brand visibility by executing integrated marketing campaigns and events, while optimizing strategies through data-driven analysis of key performance metrics. • Planning and executing marketing campaigns aimed at acquiring new customers, leveraging digital strategies, offline marketing and content marketing to increase brand visibility. • Organizing brand events and activations per year, both online and in-person, designed to create memorable experiences and strengthen the connection between the brand and potential consumers.• Analyzing and optimizing results from campaigns and events by tracking key metrics, such as conversion and engagement rates, to adjust strategies and maximize customer acquisition impact. Show less

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  SAMY Alliance

  Feb 2025 - now

  Influencer Marketing Specialist