Meredith Costello

Experience

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  Canyon Creek Country Club

  May 2018 - Aug 2020

  Food Server

  -Started as a pool server, worked my way inside as a Press 63 server, and eventually worked my way up to becoming a Member Relations Coordinator hosting events with 75+ attendees.

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  Texas Tech University

  Aug 2020 - Dec 2021

  Private Tutor

  -Utilized a variety of teaching methods to enhance student learning and improve grades by more than one letter.-Guided students in creating academic and career goals for the semester. Then, I helped them reach these goals by implementing improvement plans by focusing on organizational and time management techniques.

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  Canyon Creek Country Club

  May 2021 - Aug 2021

  Member Relations Coordinator

  -Collaborated with the Member Relations Director to create and implement effective strategies for membership retention and growth. Through our efforts, we were able to attract 75+ attendees per event, and successfully coordinated several events including the ‘Canyon Creek July 4th Parade’, ‘Concerts at the Creek’, ‘Mother-Daughter Tea Party’, ‘Character Brunch’, and many more. -Implemented a comprehensive marketing and communication plan for members to increase event awareness and attendance through digital and print media.-Utilized Salesforce and MemberPride to manage member profiles in detail. As a result, my team was able to offer more personalized club experiences to members, leading to increased club satisfaction.-Consistently deliver personalized and high-quality service to club members and their guests, resulting in positive and memorable experiences. Show less

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  Simpli.fi

  Feb 2022 - Jan 2023

  Account Coordinator

  -Supported and successfully led the execution of 14+ clients’ programmatic ad campaigns across diverse mediums (display, video, CTV, & audio), with precise targeting strategies (geofencing, addressable geofencing, keyword search/contextual, third party segments, CRM targeting & retargeting) that effectively delivered against client’s needs and goals.-Presented detailed reports to clients showcasing trends, KPIs, and ROAS, as well as informed clients on strategic decisions to optimize campaign performance.-Analyzed campaign data using Looker Studio to create detailed report visualization with performance metrics and trends.-Maintained a deep understanding of assigned accounts, monitored pacing, and assisted the sales & customer success to develop forward-thinking media strategies for upcoming campaigns to surpass client expectations Show less

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  Sniffle

  Jan 2023 - Apr 2024

  -Worked with the marketing team to Implement and execute all marketing campaigns for Sniffle through different channels including Braze marketing automation, organic socials, Meta Business Suites, Google Ads, printed media, and more, to create meaningful B2B and B2C customer impressions.-Regularly conducted a detailed analysis of the competitors and thoroughly examine the market to identify opportunities and develop effective strategies.-Manage day-to-day communication with all business partners, including a media agency, graphic design agency, public relations firm, and podcast studio. Ensuring deliverables and timelines were met in alignment with brand standards.-Frequently presented marketing campaign results to senior leadership via different data reporting software, including Google Analytics, Google Play, and Apple Store Connect.-Strategically directed Sniffle’s exhibition presence from start to finish at the athenahealth Thrive conference in Oct. 2023; achieving the goal of building connections and creating an exceptional brand experience; we surpassed the goal of a 50% increase in provider signs-up to the Sniffle for Providers app.-Closely worked with the sales team and other departments to produce effective strategies to drive app adoption. Show less

  • Marketing Manager

    Aug 2023 - Apr 2024

  • Digital Marketing Coordinator

    Jan 2023 - Aug 2023
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  PGA of America

  Apr 2024 - now

  Digital Media Revenue Operations Coordinator