Kaley Crosswhite

Experience

• 

  Central Oregon Veterans Ranch

  Sept 2015 - Mar 2016

  Central Oregon Veterans Ranch (501c3)
• 

  Damsel in Defense

  Mar 2016 - Apr 2021

  Developed brand guidelines for e-commerce campaigns and events, led an email marketing strategy achieving 24% of e-commerce sales, and managed a creative team fostering collaboration and innovation. Designed training programs that boosted sales and customer retention, led 10,000+ sales consultants to enhance professional growth, and utilized KPIs to measure and improve program effectiveness.

  • Creative Manager

    Mar 2016 - Apr 2021

  • Field Development Supervisor

    Feb 2018 - Oct 2019

  • Field Development Trainer & Field Development Coordinator

    Jul 2016 - Feb 2018

  • Administrative Assistant

    Mar 2016 - Jul 2016
• 

  Sea to Summit Global

  Apr 2021 - now

  Lead CRO, A/B Testing, and Personalization for the US website while project managing D2C website development and collaborating with development and digital marketing teams on responsive design solutions. As a key member of the team, launched 3 global D2C websites, implemented SEO strategies to improve search rankings and organic visibility, and managed US website content while coordinating web development for UX enhancements.

  • User Experience Manager

    Mar 2023 - now

  • Sr. Digital Coordinator

    Apr 2021 - Mar 2023