Linda Hoffman, PMP

Experience

• 

  Pearson

  Oct 1999 - Nov 2007

  Directed design staff in the creation of award winning promotional material. Collaborated with marketing teams to create and execute marketing plans across multiple imprints. Facilitated weekly status meetings; created, and prioritized project schedules and budgets. Provided input to production planning, procured vendors and managed archival/retrieval processes for project files and digital content. Managed staff of 5. Designed and supervised the creation of all promotional material produced for Pearson Learning. Directed photo sessions. Actively involved in each project from inception to completion. Developed and executed marketing plans for all promotional material produced for Dale Seymour Publications. Project responsibilities included: developing project concept, creating/maintaining schedules and budgets, supervising copywriters and designers, procuring outside vendors, reviewing proofs and attending print runs.

  • Supervisor, Marketing Art and Design, Pearson Learning Group

    Jun 2004 - Nov 2007

  • Senior Graphic Designer, Pearson Learning Group

    May 2001 - Jul 2004

  • Senior Project Manager/Graphic Designer, Pearson Learning

    Oct 1999 - May 2001
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  Pearson

  Jul 2008 - Dec 2020

  Leads cross-functional teams in the implementation and execution of digital curriculum and training services purchased by school districts throughout the US. Collaborates directly with external customers and provides support as key contact to internal and external teams on multiple concurrent accounts.Accountable for:Gathering RequirementsStrategic PlanningDeveloping and Maintaining Project PlansCoordinating EventsMonitoring Schedule and BudgetProcuring Vendors Partnered directly with school district across the US to define professional development requirements and coordinate onsite district wide training. Planned events, assigned resources, coordinated delivery of materials and provided direction to team to ensure quality of instruction.

  • Project Manager: Personalized Learning Implementations through March 2015

    Jul 2014 - Dec 2020

  • Project Manager/Customer Care Advisor

    Jul 2008 - Jul 2014
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  Brother International Corporation

  Dec 2015 - now

  Digital Asset Management (DAM) AdminDeveloped structure and implemented Digital Asset Management System (DAM) to store assets used by marketing team. Trained staff in use of the DAM. Developed guideline used for naming convention and metadata tagging.Customer Relationship Management (CRM) AdminResponsible for implementation of SAP CRM System, Cloud for Customer (C4C) used by the sales team to store account information and report analytics recorded through the creation of surveys used in visit management. Tracked marketing initiatives and competitor information. Show less

  • Manager, Tradeshows and Events

    Dec 2015 - now

  • Project Manager

    Dec 2015 - Dec 2020