Linda Hoffman, PMP

Linda Hoffman, PMP

Followers of Linda Hoffman, PMP733 followers
location of Linda Hoffman, PMPNew York City Metropolitan Area

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  • Timeline

  • About me

    Manager, Tradeshows and Events at Brother International Corporation

  • Education

    • The College of New Jersey

      -
      Bachelor’s Degree Advertising Design
  • Experience

    • Pearson

      Oct 1999 - Nov 2007

      Directed design staff in the creation of award winning promotional material. Collaborated with marketing teams to create and execute marketing plans across multiple imprints. Facilitated weekly status meetings; created, and prioritized project schedules and budgets. Provided input to production planning, procured vendors and managed archival/retrieval processes for project files and digital content. Managed staff of 5. Designed and supervised the creation of all promotional material produced for Pearson Learning. Directed photo sessions. Actively involved in each project from inception to completion. Developed and executed marketing plans for all promotional material produced for Dale Seymour Publications. Project responsibilities included: developing project concept, creating/maintaining schedules and budgets, supervising copywriters and designers, procuring outside vendors, reviewing proofs and attending print runs.

      • Supervisor, Marketing Art and Design, Pearson Learning Group

        Jun 2004 - Nov 2007
      • Senior Graphic Designer, Pearson Learning Group

        May 2001 - Jul 2004
      • Senior Project Manager/Graphic Designer, Pearson Learning

        Oct 1999 - May 2001
    • Pearson

      Jul 2008 - Dec 2020

      Leads cross-functional teams in the implementation and execution of digital curriculum and training services purchased by school districts throughout the US. Collaborates directly with external customers and provides support as key contact to internal and external teams on multiple concurrent accounts.Accountable for:Gathering RequirementsStrategic PlanningDeveloping and Maintaining Project PlansCoordinating EventsMonitoring Schedule and BudgetProcuring Vendors Partnered directly with school district across the US to define professional development requirements and coordinate onsite district wide training. Planned events, assigned resources, coordinated delivery of materials and provided direction to team to ensure quality of instruction.

      • Project Manager: Personalized Learning Implementations through March 2015

        Jul 2014 - Dec 2020
      • Project Manager/Customer Care Advisor

        Jul 2008 - Jul 2014
    • Brother International Corporation

      Dec 2015 - now

      Digital Asset Management (DAM) AdminDeveloped structure and implemented Digital Asset Management System (DAM) to store assets used by marketing team. Trained staff in use of the DAM. Developed guideline used for naming convention and metadata tagging.Customer Relationship Management (CRM) AdminResponsible for implementation of SAP CRM System, Cloud for Customer (C4C) used by the sales team to store account information and report analytics recorded through the creation of surveys used in visit management. Tracked marketing initiatives and competitor information. Show less

      • Manager, Tradeshows and Events

        Dec 2015 - now
      • Project Manager

        Dec 2015 - Dec 2020
  • Licenses & Certifications

    • Excel: Introduction to Formulas and Functions

      LinkedIn
      Sept 2024
      View certificate certificate
    • Project Management Professional, PMP

      Project Management Institute
      Mar 2015
    • Mini-MBA in Digital Marketing

      Rutgers Business School
      Oct 2015
  • Volunteer Experience

    • Group Leader

      Issued by Appalachia Service Project on Jul 2007
      Appalachia Service ProjectAssociated with Linda Hoffman, PMP
    • Volunteer

      Issued by Foundation for Peace on May 2010
      Foundation for PeaceAssociated with Linda Hoffman, PMP
    • Volunteer; Cook/Server

      Issued by Dover Soup Kitchen on May 2010
      Dover Soup KitchenAssociated with Linda Hoffman, PMP
    • Volunteer

      Issued by Interfaith Food Pantry on Nov 2013
      Interfaith Food PantryAssociated with Linda Hoffman, PMP