Mary Shaw

Experience

• 

  Spafax

  Jan 2003 - Jan 2016

  • Collaborate in the launch of new products and revenue streams, manage projects from proof of concept to final execution to allow sales revenues to grow• Coach, mentor and support the Ad Production and Sales teams, including having actively participated in the Spafax Sales University program and introducing improved processes to streamline workflows and educate team members • Continuously troubleshoot and find solutions to technical and resource issues to ensure projects are well executed, delivered on time and on budget• Oversee scheduling and trafficking of advertiser material for digital, print and in-flight media, ensuring spec are followed, resulting in client and advertiser satisfaction• Manage vendor relationships, negotiate contracts and ensure top quality final product Show less • Collaborated with team that launched a redesigned Air Canada’s enRoute website and developed a custom CMS tool, allowing for a more efficient workflow• Managed workflow for e-newsletters and Air Canada’s enRoute website, input of content into CMS, and QA ensuring the best product for the readers and client• Key contributor to special projects, product development, tracked industry trends, providing insights and best practices to ensure delivery of innovative solutions• Supervised Production Coordinator, Digital Media, managing the trafficking of digital ads, pulling of performance metrics, to close the loop with advertisers and clients to showcase campaign wins and learning’s Show less

  • Ad Production Manager

    Jan 2009 - Jan 2016

  • Production Manager, Digital Media

    Jan 2008 - Jan 2009

  • Assistant Production Manager

    Jan 2004 - Jan 2008

  • Media Coordinator

    Jan 2003 - Jan 2004
• 

  Bookmark Content and Communications

  Jan 2016 - now

  Senior Ad Production Manager

  • Collaborate in the launch of new products and revenue streams, manage projects from proof of concept to final execution to allow sales revenues to grow• Coach, mentor and support the Ad Production and Sales teams, including having actively participated in the Spafax Sales University program and introducing improved processes to streamline workflows and educate team members • Continuously troubleshoot and find solutions to technical and resource issues to ensure projects are well executed, delivered on time and on budget• Oversee scheduling and trafficking of advertiser material for digital, print and in-flight media, ensuring spec are followed, resulting in client and advertiser satisfaction• Manage vendor relationships, negotiate contracts and ensure top quality final product Show less

• 

  Spafax

  Jun 2024 - now

  Senior Operations Manager