Thomas (Tom) Key

Experience

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  Tom Key Design

  Jan 2007 - now

  Design Strategist | Graphic Designer, Videographer, Content Producer & Brand Strategist

  Crafting in-store signage, merchandising displays and verticals, I increase sales and enrollments by presenting new, promotional and in-demand items that appeal to consumer needs and curiosities. I unify both product and store branding through attractive, interesting and highly persuasive visual experiences. Increasing productivity amongst client organizations, I design both customizable and reusable templates for client use in the development of social media and marketing collateral for distribution across both digital and traditional media platforms. .Increasing the result of e-mail marketing strategies, I improve communication between the brand and consumer by contributing to the overall e-mail marketing efforts and designing customized newsletters with personalized messaging.I produce motion graphics and video tutorials to be used within promotions, inviting users to learn more about ongoing campaign initiatives and leveraging viral marketing techniques to attract new potential consumers. Engaging in responsive web design, I create a centralized web presence for client brands, telling the brand story through interactive online experiences and calling action through strategic layout of all web elements and imagery. Analyzing the results of existing advertising campaigns, I identify all key metrics and optimize plans for improved result across social media advertising channels, such as Facebook Ad campaigns and Twitter Ads, while further converting new and existing audiences both niche and broad. Strengthening corporate teams through the production of highly adept training videos and visual aids, I instill prestige and aptitude across each client organization. I enable clients to acquire new partnerships and business interests through professional design strategies and a more knowledgeable workforce. Show less

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  Big League Cards

  Jan 2007 - now

  Design Strategist & Social Media Content Developer | Contract Role

  Establishing a solid social media presence for Big League Cards, I enlisted the Art of Social Branding to increase brand recognition, convert interests and gain trust from target audiences. I increased in-store traffic by providing informative, interactive experiences to a loyal customer base.Improving both revenue and sales for Big League Cards through the development of a responsive web design, I was able to better represent popular and in-demand product lines and drive awareness to lesser known items . This was done through use of clean graphics, user-friendly layouts and light funneling. I established and rapidly increased a non-existent social media following, encouraging likes and shares across popular social media channels. I also utilized the company’s web presence, as a central hub for consumers in the Central Florida Area, thereby creating an online culture for the organization. Enhancing brand awareness strategies for the brand, I produced a series of promotional videos, branded e-mail campaigns and in-store signage. I also enriched the brand’s persona by creating imagery, based on both Pokémon and baseball card collections sold within the store, as designed to appeal to younger, age 8-12, generations. My designs allowed the campaign to serve more mature 25-45 collector audiences. Show less

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  Instant Evaluate

  Jun 2007 - now

  Graphic Design, Video Production, Web Design, Consulting, Social Media

  Designed various print, web, and video content for a variety of different vertical, B2B based businesses including:• Flyers, brochures, business cards and identity packages.• Video tutorials and motion graphics based promotional pieces.• Complete website design and implementation.• Various social media account set up and maintenance.• Created various HTML emails and managed campaigns ranging from 1000 to 100,000 recipients• Various copy-writing and PDF whitepaper design

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  The Topps Company

  Jan 2009 - now

  External Design Consultant | Subcontractor

  Working with the lead consultant for the company, my work led to Impact sales through and provide awareness of upcoming and recently released trading card products via the creation of animated video product explainer and showcase videos. I manifested vision for new products and customized card ideas, developing mock-ups of various card collections and insert sets for presentation to The Topps Company. These projects have all been successes for the company.

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  Beckett Collectibles

  Jan 2010 - Sept 2015

  Freelance Video Editor

  Worked remotely to provide technical video support and motion graphics for magazine editors.

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  FTI - Frontier Technology Inc

  Jul 2010 - Aug 2010

  Independent Contractor

  Produced a promotional motion graphics video for Frontier Technology which was used at a CSC trade show.video can be found here:http://vimeo.com/18302931

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  Panini

  Jun 2011 - now

  Multimedia Content Producer & Design Strategist | Freelance

  Editing 300+ branded videos for Panini America, my work has drawn in over 400K views from audiences around the world. It increased brand recognition, interest in various product lines and conversion for special promotions and in-store events.Contributing to successful event coverage and new product showcases, I edited and created motion graphics for a variety of player interviews, "behind the scenes" footage, and product discovery. I evolved the image of stadium scoreboard videos and web graphics, accompanying them with vlogs, blog posts and thumbnails, as related to individual video distribution.Influencing social media activity, I have created graphics, memes and infographics for multichannel distribution, utilizing social media platforms to coax conversation through visual imagery and encourage engagement between the brand and audience base. I drive consumers to share, like and comment on social media content, posting items related to ongoing discounts, new product releases and in observance of upcoming holidays.As I improved the overall production of Panini America's "Panini Unwrapped" series of promotional product showcase videos, I also created and evolved a set of highly engaging intro and outro segments, complete with audio, lower-thirds and color correction, as well as audio mixing and mastering. I, then, provided technical support on best video recording practices and established a more modern and dynamic look for the brand at a fraction of normal production studio pricing. This, in turn, resulted in improved brand recognition, higher market penetration and a heightened level of consumer awareness for specific product lines Show less

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  BrandMaker Live

  May 2013 - now

  Freelance Designer

  Created video content/motion graphics for signage usage.

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  Evanesco Tattoo Removal, LLC

  May 2013 - Jun 2015

  Branded Web & Social Media Content Strategist | Contract

  Manifested brand vision, designing and implementing a complete branding strategy for the now defunct organization, including logo and web design, stationary, product packaging, social media content and advertisement, in addition to video editing and motion graphics; drove $100K+ in product sales for the organization.

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  Florida One Real Estate

  Jan 2016 - now

  Design Strategist | Contract

  Created branded marketing collateral and directed e-mail campaign strategies, including print flyers, postcards and magazine advertisements, contributing to the sales of residential and commercial real estate properties valued in the multi-millions.

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  Real Feel Recording

  May 2016 - now

  Freelance Designer

  Designed various print and web promotional content