Shawn Long

Experience

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  Nusani

  Jan 2008 - Aug 2015

  Managed a support department of seven employees overseeing all North American car dealer accountsDeveloped an "eyes and ears" mentality for online brand reputation management, and researched popular social trends and content ideas to improve social presence and consumer engagementBuilt and maintained content distribution network and lead nurturing, by way of social media and digital channels, delivering minute by minute participation in conversations that surround our content and brand answer commentsManaged and tracked link building campaigns, coordinated with all facets of the business model, providing campaigns strategy analysis and translated anecdotal or qualitative data into plans for content revisions Show less Helped build and maintain a strong and consistent brand through a wide range of online and offline marketing channels, by keyword lead analysis, and migrations in SEO strategy, saving $150,000/yrExtensively analyzed and advised on multiple digital marketing channels including SEO, Paid Search, Email/ database marketing and Social MediaAssessed and streamlined data feed processes across more than 10 different platforms including DealerSocket, ADP, DealerTrack AAX and Dealer.comInitiated extensive review of e-commerce customer life cycle communications to increase efficiency of the sales team Show less

  • VP of social community management / support

    May 2012 - Aug 2015

  • Senior Digital Media Manager

    Jan 2008 - May 2012
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  Ed Martin

  Aug 2015 - Jul 2019

  Director of Digital & Social Media

  Supervised the marketing department and assets for the Ed Martin Automotive Group dealershipsHelped launch new dealer and platform websites, by consistently brainstorming and collaborating with the development teamTrained and installed universal reporting, content sharing, and consumer feedback processes across all regions, improving all forms of communication and customer servicesExecuted an in-house, subprime lead reputation management & social media management solutions, to help generate ideas and campaigns to drive engagement Show less

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  Greg Hubler Automotive

  Jul 2019 - Jul 2020

  Marketing Director

  Oversaw the marketing department and all marketing assets for the Greg Hubler Automotive Group dealerships including responsive websites, SEO, SEM, Shared & earned mediaMaintained online reputation management, email marketing, digital branding, copy, broadcast creative, brand and ROI, CPC, and CVO analysisIncreased the customer conversion rate by 32% through the use of performance marketing techniquesManaged a team of 5 employees and trained new members on social media marketing strategies, SEO, and content distribution Show less

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  Pro Problem Solvers LLC

  May 2021 - Nov 2023

  Managing Partner