
Rubicelia Valencia
Producer, camera director, editor and announcer

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About me
Innovation & Digital Transformation Manager Macmillan Education | Technology & Education
Education

Latin American Institute for Educational Communication. ILCE
2000 - 2004Master of Educational Technology EdTech
Universidad Autónoma Metropolitana
1986 - 1990Graduate Science of Mass Communication. Specialization in Electronic Media Bachelor's degree
Universidad del País Vasco/Euskal Herriko Unibertsitatea
2017 - 2020Doctorate Global Educational Challenges PhDActivities and Societies: ORCID https://orcid.org/0000-0003-4656-5456

Tecnológico de Monterrey
2005 - 2005Diploma Electronic Government
Tecnológico de Monterrey
1998 - 1998Diploma Marketing
Tecnológico de Monterrey
2005 - 2005Diploma Project Manager PMI.
Universidad Nacional Autónoma de México
2007 - 2007Diploma e-Learning
Seoul National University of Education
2007 - 2007Course e-Learning & e-Government
Experience

Free Lance
Jan 1990 - Dec 1993Producer, camera director, editor and announcerNews, Documentaries, Information TV information programs training, cultural and Corporate TV series.

CEPROPIE
Jan 1990 - Jan 1992TV production Coordinator
Televisión Metropolitana SA de CV Canal 22
Jan 1992 - Jan 1994Manager of production and Institutional image.Metropolitan Television Channel 22 Manager of production and Institutional image.http://www.canal22.org.mx/• Part of the founding team of the Channel. • Responsible for developing cultural TV series.• Coordination of foreing and national productions.• Coordination of marketing campaing and corporate image.• Staff in charge: 40 people people

Presidencia de la República - Mexico
Jan 1993 - Aug 1993Chief of presidential commitments
Instituto Latinoamericano de la Comunicación Educativa ILCE
Aug 1994 - Aug 2004Radio and Televisión ManagerILCE. Latin-American institute of the Educational Communication. International organization. UNESCOMANAGER of Radio and Television.http://www.ilce.edu.mx/• Manager of broadcasting production educational TV programs • Coverage and programming 6 hours per day.• Over 2,500 annualy hours for own TV production. • Staff in charge 90 people. Producers and production teams, TV staff, Production, post-production and broadcasting áreas. • Improve 250% TV production hours• Programming operating and services for tv shows Show less

Ministry of Communications and Transport.
Sept 2004 - May 2008E-Learning LeaderDevelopment and implementation of projects in e-Learning, distance education and presential training.Ministry of Communications and Transport.General Coordination of the e-Mexico National System (formerly known as e-Mexico) http://www.emexico.gob.mx/• Development and implementation of projects in e-Learning, distance education and face-to-face training.• Responsible Advisor e-Mexico Platform CapaciNet virtual courses.• Project Leader e-Learning Portal Platform in e-Mexico portal.• Project Leader Community Promoters e-Mexico.• Virtual and presential training to improve the use of the internet around the country.• Boost the internet use for education in 25 Ministry from Federal Public Administration.• Create interagency committees to create public policies that allow expanded use of online education in Mexico.• Create the educational program for 10,000 Community Access Centres Show less

Infotec
Jan 2005 - May 2008E-learning & Media ConsultingINFOTEC CONACYT-TrustConsultant on Media and Information Technologies.http://www.infotec.com.mx/• e-learning strategies and online training.• Development of online courses (100 hours of development).• Maintenance Training content offered online to citizens: CapaciNet.• Implementation of concepts, models and strategic systems with innovative Internet-based technologies for the e-Mexico project.

CINVESTAV The Center for Research and Advanced Studies
Apr 2008 - Dec 2014National e-learning projects for The Ministry of EducationCINVESTAVThe Center for Research and Advanced Studies CGSTIC- CINVESTAV (6 years 5 months)Mexico City Area, Mexico http://www.cinvestav.mx/ Leader for National Educational Online public “Prepa en Línea SEP"April 2013 - December 2014 (1 year 9 months)Educational video games Project for PC & Mobile Apps August 2013 - August 2014 (1 year) Project: “Club Cinves Virtual” Educational video games Project for PC & mobile Apps http://www.clubcinves.cinvestav.mx/ Content Coordinator and operating manager Project: Business Administration Training at Cinvestav for Mexican Social Security Institute (IMSS) October 2012 - May 2013 (8 months) http://www.administraciondenegocios.imsstructor.cinvestav.mx Leader for National Educational Online public University content and operational managementProject: Open and Distance Mexico University. UNADM (formerly known as ESAD. Technological project powered by CINVESTAV.April 2009 - May 2013 (4 years 2 months) http://www.unadmexico.mx/ e-Learning ConsultingAugust 2008 - April 2009 (9 months)Consulting for the development and e-Learning implementation courses Show less

CINVESTAV
Aug 2008 - Aug 2014e-Learning and special ICT projets coordinator at Cinvestav.Research Center of Advanced Studies of the National Polytechnic Insitute.www.cinvestav.mxProject: Business Administration Training at Cinvestav for Mexican Social Security Institute (IMSS)Content Coordinator and operating managerhttp://www.administraciondenegocios.imsstructor.cinvestav.mxAccomplishments:• 16,000 online students.• Development of Virtual Classroom technology model, contents and operation online services.• Development 104 single courses, 4 Seminars and 4 Diplomas in Business Managment.• Developed operating school system and integration with complementary systems for transactional school completely online.• Manager the social networks with academic prurposes & community business social network.• Manager of help desk and the contact centre. Show less e-Learning and special ICT projets coordinator at Cinvestav.Research Center of Advanced Studies of the National Polytechnic Insitute.www.cinvestav.mxProject: Open and Distance Mexico University. UNADM (formerly known as ESAD. Technological project powered by CINVESTAV.Leader of e-learning contents and operational management.http://www.unadmexico.mx/Accomplishments:• 105,000 online students• Development of Virtual Classroom technology model, contents and operation online services.• 5,000 hours of developed e-learning multimedia formal courses for 13 BA’s and teachers training.• 20,000 hours of website contents.• Successful training of 35 Mexican Universities on development digital multimedia BA´s contents.• Achievement to improve Techno-pedagogical and Instructional design processes.• Creating methodology and process for a standar e-learning model.Actvities:• Responsible for budget planning for the UNADM project within the CINVESTAV.• Responsible for developing and maintaining the models and methodologies for services provided to the UNADM.• Responsible for the organization, administration of logistics agreements between CINVESTAV & UNADM. Manage with PMI methodology.• Responsible for e-learning contents, the operation of virtual classrooms, the school management system, statistics and business intelligence. Considering the levels of service commitments.• Conformation of team work.• Leader of development digital multimedia contents. • Information Architecture of contents and look & feel of the Virtual Classrooms and websites.• Update and maintenance of Contents. • Creating ebooks, audio-books, Video-courses, podcast, videocast, manuals and complementary material and resources. Show less
Educational video games Project for PC & mobile Apps
Jan 2013 - Aug 2014Content Coordinator and operating manager at Cinvestav
Oct 2012 - May 2013Leader of e-learning contents and operational management at Cinvestav
Apr 2009 - May 2013e-Learning Consulting
Aug 2008 - Apr 2009

Latin American Institute for Educational Communication (ILCE-UNESCO)
Jan 2015 - Oct 2018Head of InnovationLatin American Institute for educational communication (ILCE- UNESCO)International Organization, created as UNESCO initiative with 14 LATAM country members. Staff with Diplomatic status.Head of InnovationJanuary 2015 - October 2018 (3 years 10 months) Mexico City Area, Mexico http://www.ilce.edu.mx/ LATAM Education & Technology Government PoliciesSTEAM Labs for Elementary Education and special project for women and technologyHybrid courses, MOOCs for teachers trainingTV broadcasting production for Iberoamerica (ATEI, SEGIB)Innovation Labs for learning experiencesELT eLearning implementation Show less

Macmillan Education
Dec 2018 - nowInnovation & Digital Transformation Regional ManagerTechnology, Education, Research, Schools, Students and Teacher a world that I love. https://group.springernature.com/gp/group/educationResponsible for digital products for Mexico, Colombia, Central America and the Andean Zone.Digital strategy for the RegionContent creation and deliveryApps, systems, e-learning, digital books development Digital transformation eCommerce implementationDigital sales enablementDigital IT Operation ITHelp Desk services implementationInnovation and new digital products strategy Show less
Licenses & Certifications

ITIL 4 Fundamentos
Pink ElephantJan 2023- View certificate

PMC Level II
Pragmatic InstituteMar 2022 
Integración de Metodologías Ágiles (ISM)
Pink ElephantDec 2022- View certificate

Learning Design Thinking
LinkedInMar 2022
Languages
- enEnglish
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