
Iris Munteanu

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About me
Corporate Communication Manager at Philips & Associate Certified Coach
Education
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Scoala Nationala de Studii Politice si Administrative (SNSPA)
-Master's degree Theory and Political Analysis
Experience
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Scoala Nationala de Studii Politice si Administrative (SNSPA)
Nov 2011 - Jan 2013SNSPA is a public institution of higher education and research (University) which was established in 1991 as a postgraduate teaching institution, incorporating in its structure the former Faculty of High Political Studies of the University of Bucharest.Research Assistant in the project "Voting rules and strategic behavior. Field and laboratory experiments in the Romanian context". About the organization: SNSPA is a public institution of higher education and research (University) which was established in 1991 as a postgraduate teaching institution, incorporating in its structure the former Faculty of High Political Studies of the University of Bucharest.Working in "The Formation and Development of Aptitudes and Interest for Theoretical and Applied Scientific Research of the students during BA and MA, in Social and Political Sciences" European Funds project.
Research Assistant
Jun 2012 - Jan 2013Database Operator
Nov 2011 - Oct 2012

Ursus Breweries
Jun 2012 - May 2017Corporate Affairs Junior ManagerUrsus Breweries, part of the former SABMiller Plc, stands as one of the largest brewers in Romania, with brands as: URSUS, Timisoreana, Ciucas, Stejar, Azuga, Redd's, Peroni Nastro Azzurro, Grolsch, Pilsner Urquell, Efes and St. Stefanus.*Temporary covering maternity leave for Internal Communication & Sustainable Development manager. - Managing the sustainable development agenda: CSR projects, stakeholder engagement, community investment and afferent measurement of progress, from concept, implementation, communication, non-financial reporting; - Hands-on working on internal communication and engagement plans for over 1400 employees: regular written & video communications, corporate internal events, internal volunteering programs, tailored business key messages appropriately cascaded to employee audiences; - Delivering and communicating employee programs together with other functions: HR programs, marketing and brand ambassadorship programs, leadership programs; - Implementing regional & global programs, both in terms of communication, as well as CSR; - Actively support the external communication agenda in leveraging key messages and corporate positions;- Actively support the regulatory and public affairs agenda in engaging with stakeholders, trade association, regulatory organizations, academia etc;Special Projects: - Marketing & Brand CSR: Untold Festival 2016, recycling project in partnership with WWF & Total Waste Management; - Sales & Internal Communication: Employee branding at the annual Sales Conference (over 700 employees); - Change & Transformation: support for internal and external communication during the AB InBev – SABMiller acquisition, largest M&A in 2016; Show less

Societatea Academică din România // Romanian Academic Society
Nov 2012 - Apr 2013Research AssistantThe Romanian Academic Society is the longest-standing think tank in Romania. Established in 1996 as an academic association of reputable figures, throughout the years it has operated as a public policy research institute, a leading force in the promotion of good governance, a consultant of the Romanian Government and of other governments, a long-haul partner during the transition and state reform processes for the United Nations, the World Bank, the European Union. - Provding research assistance and editing the Annual Policy Analysis and Forecast Report, 2013;- Providing research assistance for policy briefs, public debates and website; - Support in organizing debates and press conferences; Show less

Deloitte Romania
May 2017 - Nov 2019• Managing the: digital marketing, internal communication and employer branding processes and resources; • Work with Partners and Directors across all business lines to support business plan objectives on the areas above; • Align and tailor key messages for targeted audience, in the right mix of communication instruments, for either business or recruitment purposes; • Project management of building, testing and launching landing pages, email-marketing and online campaigns, including audience segmentation, design and delivery of online assets, online demand creation, and online leads nurturing; • Manage or supervise the collaboration with internal and external copy, creative, development and technical resources to develop digital campaigns for customer acquisition and agent recruitment; • Manage and improve the Deloitte brand presence in online and social media by analyzing the current status and proposing new tactics and strategies to improve performance metrics; • Manage the internal communication deployment to aprox. 1000 employees, via tailored key messages appropriately cascaded to various employee audiences, on calendar; • Creating and supervising the successful delivery of employee engagement programs together with other functions: brand, recognition, organizational culture, leadership programs etc; • Interact with all levels of the company to identify opportunities and lead the effective implementation and use of our employer branding campaigns; • Supervising the collaboration with Human Resources, Corporate Communications specialists, and also with the local business leaders to develop strategic campaigns and messages that promote Deloitte Romania as a top employer; • Manage the marketing and communications team to deliver the above (2 junior level coordinators, 1 senior level coordinator), within budget. Show less • Managing the company's website content structure and new functionalities, according with network and local requirements and following the brand guidelines; • Successfully project management of building, testing and launching landing pages, online campaigns, email-marketing, including audience segmentation, design and delivery of online assets, online demand creation, and online leads nurturing. • Collaborating with internal and external copy, creative, development and technical resources to develop digital campaigns for customer acquisition and agent recruitment; • Managing internal communications, key messages, mix of instruments, target audience, to leverage the brand story towards employees;• Providing support for offline marketing or PR initiatives in order to provide a digital extension for offline or PR campaigns in the online environment; • Managing and improving the Deloitte brand presence in online and social media by analyzing the current status and proposing new tactics and strategies to improve performance metrics;• Managing and maintaining the Deloitte social media pages and growth strategy, both for reputation, as well as conversion purposes; • Managing the digital marketing team and ensuring proper performance review of talent;• Monitoring the marketing budget allocated and track ROI in order to ensure effective campaign investments; Show less Deloitte provides audit, consulting, legal, financial advisory, risk advisory, tax and related services to public and private clients spanning multiple industries. Deloitte serves four out of five Fortune Global 500® companies through a globally connected network of member firms in more than 150 countries and territories. - Managing corporate social media pages for both reputation and conversion purposes; - Managing corporate media monitoring, corporate media coverage, media hits, calendars, newsletters and report on afferent progress; - Contributing directly to corporate PR, via press materials and corporate events building on reputation and business leads, per case. - Offering support in terms of communications to all business functions and industries in terms of business materials, internal communications, industry events; - Preparing and delivering internal communications via a range of instruments, for key stakeholders, local and regional business programs and campaigns; - Acting as brand ambassador and deliver brand training induction to new employees; - Actively struggling to embed CSR and sustainability activities into business as usual; Special Commitment: working to create from scratch, design and approve the internal communication and employee engagement strategy for Deloitte Romania; Show less
Marketing & Communications Manager
Dec 2018 - Nov 2019Senior Digital Marketing Coordinator
Jan 2018 - Dec 2018Senior Communications Coordinator
May 2017 - Jan 2018

Philips
Nov 2019 - nowCommunications strategy, tactics and delivery:• Developing the District communications plan and managing implementation, ensuring alignment to the market and global communications strategy.• Managing the development and delivery of internal and external communications campaigns, ensuring that messages are consistent and support the market and global communications strategies.• Leading and managing media relations activities.• Leading and managing crisis communication for the District.• Overseeing activities in digital media channels and ensuring high quality of editorial standards in local language and English.• Coordinating the Philips Corporate Social Responsibility campaigns across SEE, with a special emphasis on engaging the Philips employees in all activities.• Events management.Consultancy & problem-solving:• Applying advanced communications expertise to provide advice to the management and business leads and develop and deliver agreed programs of work.• Providing expert advice and support on communications to internal customers and other stakeholders in District.• Developing high quality and effective communications plans and solutions using established processes, tools and systems to ensure consistency. Financial management:• Providing plans and managing the budget for communications projects and initiatives. Show less
Brand & Communication Manager, Interim Lead for Central-Eastern Europe
Aug 2022 - nowBrand & Communication Manager, South-Eastern Europe
Nov 2019 - now

International Coaching Federation
Nov 2024 - nowAssociate Certified CoachThe International Coaching Federation is the leading global organization for coaches and coaching.ICF is dedicated to advancing the coaching profession by setting high standards, providing independent certification and building a worldwide network of trained coaching professionals.Being a certified coach also signifies my commitment to high professional and ethical standards in the coaching industry, and to my own continued growth and education clients.
Licenses & Certifications
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GRI Standards Certified Training Program
Global Reporting Initiative (GRI)Nov 2016.webp)
GRI G4 Certified Training Course
Global Reporting Initiative (GRI)Nov 2015
Cambridge Certificate in Advanced English
Cambridge CollegeJun 2010
Honors & Awards
- Awarded to Iris MunteanuSecond Prize for Internal Communication CSR Annual Gala, CSR Media Apr 2017 Annual employee volunteering campaigns
- Awarded to Iris MunteanuSilver Award for Excellence PR Award 2016 Nov 2016 "9 months with 0 alcohol" campaign, within the Public Communication category
- Awarded to Iris Munteanu1st prize for Corporate Social Responsibility campaigns CSR Annual Gala, CSR Media Apr 2016 “9 months with 0 alcohol” campaign, 1st prize at CSR Awards Gala in 2015 & 2016
- Awarded to Iris MunteanuUrsus Breweries GRI G4 2013-2014 sustainable development report - The best in Romania & Distinction at a European level Deloitte Green Frog Awards 2015 Jan 2016
- Awarded to Iris MunteanuExcellency Certificate for sustainable development reporting PR Awards 2015 Dec 2015
- Awarded to Iris MunteanuUrsus Breweries GRI G4 2013-2014 sustainable development report - The best sustainable development report in Romania Deloitte Green Frog 2015 Dec 2015
Volunteer Experience
Alumni
Issued by UN Youth Association of Romania (UNYAR)
Associated with Iris MunteanuDelegations Coordinator
Issued by International Association for Political Science Students (IAPSS) on Apr 2013
Associated with Iris MunteanuVice-President on Academic Simulations
Issued by UN Youth Association of Romania (UNYAR) on Jun 2011
Associated with Iris Munteanu
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